| 1 Sec Video In-View Rate | metric
percent_2_digit | Key Metrics | | |
| 1 Sec In-View Impressions | metric
integer | Key Metrics | 1_sec_in_view_impressions | Moat Analytics |
| Browser | dimension
string | Key Metrics | browser | Mixpanel Product Analytics, Moat Analytics |
| Creative Size | dimension
string | Key Metrics | creative_size | Google Ad Manager, Google Display & Video 360, Moat Analytics |
| Datasource Name | dimension
string | Key Metrics | | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic |
| Datasource ID | dimension
string | Key Metrics | | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic |
| Datasource Platform | dimension
string | Key Metrics | | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic |
| Datasource Platform Type | dimension
string | Key Metrics | | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic |
| Datasource Channel Type | dimension
string | Key Metrics | | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic |
| Date | dimension
date | Key Metrics | date | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic |
| Week ISO | dimension
iso_week | Key Metrics | | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic |
| Week | dimension
string | Key Metrics | | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic |
| Day | dimension
day | Key Metrics | | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic |
| Month | dimension
string | Key Metrics | | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic |
| Month ISO | dimension
iso_month | Key Metrics | | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic |
| Quarter | dimension
string | Key Metrics | | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic |
| Quarter ISO | dimension
iso_quarter | Key Metrics | | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic |
| Year | dimension
string | Key Metrics | | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic |
| Level 1 | dimension
string | Key Metrics | level_1 | Moat Analytics |
| Level 1 ID | dimension
string | Key Metrics | level_1_id | Moat Analytics |
| Level 2 | dimension
string | Key Metrics | level_2 | Moat Analytics |
| Level 2 ID | dimension
string | Key Metrics | level_2_id | Moat Analytics |
| Level 3 | dimension
string | Key Metrics | level_3 | Moat Analytics |
| Level 3 ID | dimension
string | Key Metrics | level_3_id | Moat Analytics |
| Level 4 | dimension
string | Key Metrics | level_4 | Moat Analytics |
| Level 4 ID | dimension
string | Key Metrics | level_4_id | Moat Analytics |
| Slicer 1 | dimension
string | Key Metrics | slicer_1 | Moat Analytics |
| Slicer 1 ID | dimension
string | Key Metrics | slicer_1_id | Moat Analytics |
| Slicer 2 | dimension
string | Key Metrics | slicer_2 | Moat Analytics |
| Slicer 2 ID | dimension
string | Key Metrics | slicer_2_id | Moat Analytics |
| Slicer 3 | dimension
string | Key Metrics | slicer_3 | Moat Analytics |
| Slicer 3 ID | dimension
string | Key Metrics | slicer_3_id | Moat Analytics |
| Total Exposure Time (sec) | metric
number_2_digit | Key Metrics | active_exposure_time | Moat Analytics |
| Total Exposure Time (hr) | metric
number_2_digit | Key Metrics | | |
| In-View Time (Active) | metric
number_2_digit | Key Metrics | | |
| Active View Eligible Impressions | metric
integer | Key Metrics | active_view_eligible_impressions | Google Campaign Manager 360, Moat Analytics |
| Active View Measurable Impressions | metric
integer | Key Metrics | active_view_measurable_impressions | Google Ads, Google Campaign Manager 360, Moat Analytics |
| Ad Server Measurable Impressions Rate | metric
percent_2_digit | Key Metrics | | |
| Ad Server Not Measurable Impressions | metric
integer | Key Metrics | active_view_not_measurable_impressions | Moat Analytics |
| Ad Server Not Viewable Impressions | metric
integer | Key Metrics | active_view_not_viewable_impressions | Moat Analytics |
| Active View Viewable Impressions | metric
integer | Key Metrics | active_view_viewable_impressions | Google Campaign Manager 360, Google Display & Video 360, Moat Analytics |
| Ad Server Viewable Impressions Rate | metric
percent_2_digit | Key Metrics | | |
| Hidden Ad Impressions | metric
number_2_digit | Key Metrics | ad_hidden_imps | Moat Analytics |
| Hidden Ad Rate | metric
percent_2_digit | Key Metrics | | |
| Attention Quality | metric
percent_2_digit | Key Metrics | | |
| 50% On-Screen Time | metric
number_2_digit | Key Metrics | | |
| Screen Real Estate | metric
percent_2_digit | Key Metrics | | |
| Clicks (filtered for GIVT) | metric
number_2_digit | Key Metrics | c1_git | Moat Analytics |
| Clicks (unfiltered) | metric
formatted_time | Key Metrics | c1_unfiltered | Moat Analytics |
| Click Rate (filtered for GIVT) | metric
percent_2_digit | Key Metrics | | |
