Google Ad Manager Supported Fields

Key Metrics

Location

Device

Daypart

Field Label (Nugit)	Type	Nugit Tables	Field Name (API)	Combines With
Ad Unit	dimension string	Key Metrics	ad_unit	Google Ad Manager
Advertiser	dimension string	Key Metrics, Location, Device, Daypart	advertiser	Google Ad Manager, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360
Advertiser ID	dimension string	Key Metrics, Location, Device, Daypart	advertiser_id	Google Ad Manager, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, TikTok Ads, Yahoo Ads
Creative	dimension string	Key Metrics	creative	Google Ad Manager, Google Campaign Manager 360, Google Display & Video 360, LinkedIn Ads, Snapchat Ads
Creative Click Through URL	dimension string	Key Metrics	creative_click_through_url	Google Ad Manager
Creative ID	dimension string	Key Metrics	creative_id	Google Ad Manager, Google Ads, Google Campaign Manager 360, Google Display & Video 360, LinkedIn Ads, Snapchat Ads
Master or Companion	dimension string	Key Metrics	creative_rank	Google Ad Manager
Creative Size	dimension string	Key Metrics	creative_size	Google Ad Manager, Google Display & Video 360, Moat Analytics
Creative Type	dimension string	Key Metrics	creative_type	Google Ad Manager, Google Campaign Manager 360, Google Display & Video 360, Snapchat Ads
Datasource Name	dimension string	Key Metrics, Location, Device, Daypart		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Datasource ID	dimension string	Key Metrics, Location, Device, Daypart		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Datasource Platform	dimension string	Key Metrics, Location, Device, Daypart		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Datasource Platform Type	dimension string	Key Metrics, Location, Device, Daypart		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Datasource Channel Type	dimension string	Key Metrics, Location, Device, Daypart		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Date	dimension date	Key Metrics, Location, Device, Daypart	date	Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Week ISO	dimension iso_week	Key Metrics, Location, Device, Daypart		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Week	dimension string	Key Metrics, Location, Device, Daypart		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Day	dimension day	Key Metrics, Location, Device, Daypart		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Month	dimension string	Key Metrics, Location, Device, Daypart		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Month ISO	dimension iso_month	Key Metrics, Location, Device, Daypart		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Quarter	dimension string	Key Metrics, Location, Device, Daypart		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Quarter ISO	dimension iso_quarter	Key Metrics, Location, Device, Daypart		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Year	dimension string	Key Metrics, Location, Device, Daypart		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Device	dimension string	Key Metrics, Device	device_category	Adobe Sitecatalyst, Facebook Ads, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Display & Video 360, Google Search Ads 360, Microsoft Ads, Mixpanel Product Analytics, Twitter Ads, Yahoo Ads, YouTube Organic
Image Hash	dimension string	Key Metrics	image_hash	Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, LinkedIn Ads, Snapchat Ads, TikTok Ads, Yahoo Ads
Image URL	dimension string	Key Metrics	image_url	Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Instagram Business, Instagram Organic, LinkedIn Ads, Snapchat Ads, TikTok Ads, Yahoo Ads
Line Item	dimension string	Key Metrics, Location, Device, Daypart	line_item	Google Ad Manager, Google Display & Video 360
Line Item End Date Time	dimension string	Key Metrics	line_item_end_date_time	Google Ad Manager
Line Item ID	dimension string	Key Metrics, Location, Device, Daypart	line_item_id	Google Ad Manager, Twitter Ads
Line Item Start Date Time	dimension string	Key Metrics	line_item_start_date_time	Google Ad Manager
Line Item Status	dimension string	Key Metrics	line_item_status	Google Ad Manager
Line Item Type	dimension string	Key Metrics, Location, Device	line_item_type	Google Ad Manager
Order	dimension string	Key Metrics, Location, Device, Daypart	order	Google Ad Manager
Active View Undetermined Impression Distribution	metric integer	Key Metrics
Actual Delivery Percentage	metric percent	Key Metrics	actual_delivery_percentage	Google Ad Manager
Media Spend (CPD)	metric currency	Key Metrics, Location, Device	ad_server_cpd_revenue	Google Ad Manager
Media Spend (CPM & CPC)	metric currency	Key Metrics, Location, Device, Daypart	ad_server_cpm_and_cpc_revenue	Google Ad Manager
Ad Server CTR	metric percent_2_digit	Key Metrics, Location, Device, Daypart
Clicks	metric integer	Key Metrics, Location, Device, Daypart	ad_clicks	Facebook Ads, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, LinkedIn Ads, Microsoft Ads, TikTok Ads, Twitter Ads, Yahoo Ads
Click for CTR	metric number_2_digit	Key Metrics, Location, Device, Daypart		Facebook Ads, Google Ad Manager, Google Ads, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, LinkedIn Ads, Microsoft Ads, TikTok Ads, Yahoo Ads
CPC	metric currency	Key Metrics, Location, Device
CTR	metric percent_2_digit	Key Metrics, Location, Device, Daypart
Delivery Indicator	metric percent_2_digit	Key Metrics
Expected Delivery Percentage	metric percent	Key Metrics	expected_delivery_percentage	Google Ad Manager
Impressions	metric integer	Key Metrics, Location, Device, Daypart	impressions	Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Instagram Business, LinkedIn Ads, Microsoft Ads, Snapchat Ads, TikTok Ads, Twitter Ads, Yahoo Ads
Line Item Contracted Quantity	metric integer	Key Metrics	line_item_contracted_quantity	Google Ad Manager
Line Item Goal Quantity	metric integer	Key Metrics, Location, Device, Daypart	line_item_goal_quantity	Google Ad Manager
Line Item Lifetime Clicks	metric integer	Key Metrics	line_item_lifetime_clicks	Google Ad Manager
Line Item Lifetime Impressions	metric integer	Key Metrics	line_item_lifetime_impressions	Google Ad Manager
Line Item Sponsorship Goal Percentage	metric integer	Key Metrics	line_item_sponsorship_goal_percentage	Google Ad Manager

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Field Label (Nugit)	Type	Nugit Tables	Field Name (API)	Combines With
Advertiser	dimension string	Key Metrics, Location, Device, Daypart	advertiser	Google Ad Manager, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360
Advertiser ID	dimension string	Key Metrics, Location, Device, Daypart	advertiser_id	Google Ad Manager, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, TikTok Ads, Yahoo Ads
Advertiser Type	dimension string	Location, Device, Daypart	advertiser_type	Google Ad Manager
City	dimension string	Location	city	Adobe Sitecatalyst, Facebook Pages, Google Ad Manager, Google Ads, Google Campaign Manager 360, Mixpanel Product Analytics
Country	dimension string	Location	country	Adobe Sitecatalyst, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, LinkedIn Ads, Snapchat Ads, TikTok Ads, Twitter Ads, YouTube Organic
Country ID	dimension string	Location	country_id	Google Ad Manager
Datasource Name	dimension string	Key Metrics, Location, Device, Daypart		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Datasource ID	dimension string	Key Metrics, Location, Device, Daypart		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Datasource Platform	dimension string	Key Metrics, Location, Device, Daypart		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Datasource Platform Type	dimension string	Key Metrics, Location, Device, Daypart		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Datasource Channel Type	dimension string	Key Metrics, Location, Device, Daypart		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Date	dimension date	Key Metrics, Location, Device, Daypart	date	Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Week ISO	dimension iso_week	Key Metrics, Location, Device, Daypart		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Week	dimension string	Key Metrics, Location, Device, Daypart		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Day	dimension day	Key Metrics, Location, Device, Daypart		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Month	dimension string	Key Metrics, Location, Device, Daypart		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Month ISO	dimension iso_month	Key Metrics, Location, Device, Daypart		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Quarter	dimension string	Key Metrics, Location, Device, Daypart		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Quarter ISO	dimension iso_quarter	Key Metrics, Location, Device, Daypart		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Year	dimension string	Key Metrics, Location, Device, Daypart		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Line Item	dimension string	Key Metrics, Location, Device, Daypart	line_item	Google Ad Manager, Google Display & Video 360
Line Item ID	dimension string	Key Metrics, Location, Device, Daypart	line_item_id	Google Ad Manager, Twitter Ads
Line Item Priority	dimension string	Location, Device, Daypart	line_item_priority	Google Ad Manager
Line Item Type	dimension string	Key Metrics, Location, Device	line_item_type	Google Ad Manager
Order	dimension string	Key Metrics, Location, Device, Daypart	order	Google Ad Manager
Order ID	dimension string	Location, Device, Daypart	order_id	Google Ad Manager
Region	dimension string	Location	region	Adobe Sitecatalyst, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, LinkedIn Ads, Mixpanel Product Analytics, YouGov BrandIndex, YouTube Organic
Region ID	dimension string	Location	region_id	Google Ad Manager
Ad Server Code Served Count	metric integer	Location, Device	ad_server_code_served_count	Google Ad Manager
Media Spend (CPD)	metric currency	Key Metrics, Location, Device	ad_server_cpd_revenue	Google Ad Manager
Media Spend (CPM & CPC)	metric currency	Key Metrics, Location, Device, Daypart	ad_server_cpm_and_cpc_revenue	Google Ad Manager
Ad Server CTR	metric percent_2_digit	Key Metrics, Location, Device, Daypart
Ad Server Downloaded Impressions	metric integer	Location, Device, Daypart	ad_server_downloaded_impressions	Google Ad Manager
AdSense CTR	metric percent_2_digit	Location, Device, Daypart
Adsense Line Item Level Clicks	metric integer	Location, Device, Daypart	adsense_line_item_level_clicks	Google Ad Manager
Adsense Line Item Level Impressions	metric integer	Location, Device, Daypart	adsense_line_item_level_impressions	Google Ad Manager
Adsense Line Item Level Percent Impressions	metric number_2_digit	Location, Device, Daypart	adsense_line_item_level_percent_impressions	Google Ad Manager
Adsense Line Item Level Revenue	metric currency	Location, Device, Daypart	adsense_line_item_level_revenue	Google Ad Manager
Clicks	metric integer	Key Metrics, Location, Device, Daypart	ad_clicks	Facebook Ads, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, LinkedIn Ads, Microsoft Ads, TikTok Ads, Twitter Ads, Yahoo Ads
Click for CTR	metric number_2_digit	Key Metrics, Location, Device, Daypart		Facebook Ads, Google Ad Manager, Google Ads, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, LinkedIn Ads, Microsoft Ads, TikTok Ads, Yahoo Ads
CPC	metric currency	Key Metrics, Location, Device
CTR	metric percent_2_digit	Key Metrics, Location, Device, Daypart
Dynamic Allocation Inventory Level Impressions	metric integer	Location, Device	dynamic_allocation_inventory_level_impressions	Google Ad Manager
Dynamic Allocation Inventory Level Revenue	metric currency	Location, Device	dynamic_allocation_inventory_level_revenue	Google Ad Manager
Impressions	metric integer	Key Metrics, Location, Device, Daypart	impressions	Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Instagram Business, LinkedIn Ads, Microsoft Ads, Snapchat Ads, TikTok Ads, Twitter Ads, Yahoo Ads
Line Item Goal Quantity	metric integer	Key Metrics, Location, Device, Daypart	line_item_goal_quantity	Google Ad Manager
Media Spend	metric currency	Key Metrics, Location, Device	ad_cost	Facebook Ads, Google Ad Manager, Google Ads, Google Analytics, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, LinkedIn Ads, Microsoft Ads, Snapchat Ads, TikTok Ads, Twitter Ads, Yahoo Ads
Total Code Served Count	metric integer	Location, Device	total_code_served_count	Google Ad Manager
Total CTR	metric percent_2_digit	Key Metrics, Location, Device, Daypart
Inventory Media Spend	metric currency	Location, Device	total_inventory_level_all_revenue	Google Ad Manager

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Field Label (Nugit)	Type	Nugit Tables	Field Name (API)	Combines With
Advertiser	dimension string	Key Metrics, Location, Device, Daypart	advertiser	Google Ad Manager, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360
Advertiser ID	dimension string	Key Metrics, Location, Device, Daypart	advertiser_id	Google Ad Manager, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, TikTok Ads, Yahoo Ads
Advertiser Type	dimension string	Location, Device, Daypart	advertiser_type	Google Ad Manager
Datasource Name	dimension string	Key Metrics, Location, Device, Daypart		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Datasource ID	dimension string	Key Metrics, Location, Device, Daypart		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Datasource Platform	dimension string	Key Metrics, Location, Device, Daypart		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Datasource Platform Type	dimension string	Key Metrics, Location, Device, Daypart		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Datasource Channel Type	dimension string	Key Metrics, Location, Device, Daypart		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Date	dimension date	Key Metrics, Location, Device, Daypart	date	Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Week ISO	dimension iso_week	Key Metrics, Location, Device, Daypart		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Week	dimension string	Key Metrics, Location, Device, Daypart		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Day	dimension day	Key Metrics, Location, Device, Daypart		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Month	dimension string	Key Metrics, Location, Device, Daypart		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Month ISO	dimension iso_month	Key Metrics, Location, Device, Daypart		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Quarter	dimension string	Key Metrics, Location, Device, Daypart		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Quarter ISO	dimension iso_quarter	Key Metrics, Location, Device, Daypart		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Year	dimension string	Key Metrics, Location, Device, Daypart		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Device	dimension string	Key Metrics, Device	device_category	Adobe Sitecatalyst, Facebook Ads, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Display & Video 360, Google Search Ads 360, Microsoft Ads, Mixpanel Product Analytics, Twitter Ads, Yahoo Ads, YouTube Organic
Device Category ID	dimension string	Device	device_category_id	Google Ad Manager
Line Item	dimension string	Key Metrics, Location, Device, Daypart	line_item	Google Ad Manager, Google Display & Video 360
Line Item ID	dimension string	Key Metrics, Location, Device, Daypart	line_item_id	Google Ad Manager, Twitter Ads
Line Item Priority	dimension string	Location, Device, Daypart	line_item_priority	Google Ad Manager
Line Item Type	dimension string	Key Metrics, Location, Device	line_item_type	Google Ad Manager
Mobile App	dimension string	Device	mobile_app	Google Ad Manager
Mobile Device	dimension string	Device	mobile_device	Google Ad Manager
Mobile Inventory Type	dimension string	Device	mobile_inventory_type	Google Ad Manager
Order	dimension string	Key Metrics, Location, Device, Daypart	order	Google Ad Manager
Order ID	dimension string	Location, Device, Daypart	order_id	Google Ad Manager
Ad Server Code Served Count	metric integer	Location, Device	ad_server_code_served_count	Google Ad Manager
Media Spend (CPD)	metric currency	Key Metrics, Location, Device	ad_server_cpd_revenue	Google Ad Manager
Media Spend (CPM & CPC)	metric currency	Key Metrics, Location, Device, Daypart	ad_server_cpm_and_cpc_revenue	Google Ad Manager
Ad Server CTR	metric percent_2_digit	Key Metrics, Location, Device, Daypart
Ad Server Downloaded Impressions	metric integer	Location, Device, Daypart	ad_server_downloaded_impressions	Google Ad Manager
AdSense CTR	metric percent_2_digit	Location, Device, Daypart
Adsense Line Item Level Clicks	metric integer	Location, Device, Daypart	adsense_line_item_level_clicks	Google Ad Manager
Adsense Line Item Level Impressions	metric integer	Location, Device, Daypart	adsense_line_item_level_impressions	Google Ad Manager
Adsense Line Item Level Percent Impressions	metric number_2_digit	Location, Device, Daypart	adsense_line_item_level_percent_impressions	Google Ad Manager
Adsense Line Item Level Revenue	metric currency	Location, Device, Daypart	adsense_line_item_level_revenue	Google Ad Manager
Clicks	metric integer	Key Metrics, Location, Device, Daypart	ad_clicks	Facebook Ads, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, LinkedIn Ads, Microsoft Ads, TikTok Ads, Twitter Ads, Yahoo Ads
Click for CTR	metric number_2_digit	Key Metrics, Location, Device, Daypart		Facebook Ads, Google Ad Manager, Google Ads, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, LinkedIn Ads, Microsoft Ads, TikTok Ads, Yahoo Ads
CPC	metric currency	Key Metrics, Location, Device
CTR	metric percent_2_digit	Key Metrics, Location, Device, Daypart
Dynamic Allocation Inventory Level Impressions	metric integer	Location, Device	dynamic_allocation_inventory_level_impressions	Google Ad Manager
Dynamic Allocation Inventory Level Revenue	metric currency	Location, Device	dynamic_allocation_inventory_level_revenue	Google Ad Manager
Impressions	metric integer	Key Metrics, Location, Device, Daypart	impressions	Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Instagram Business, LinkedIn Ads, Microsoft Ads, Snapchat Ads, TikTok Ads, Twitter Ads, Yahoo Ads
Line Item Goal Quantity	metric integer	Key Metrics, Location, Device, Daypart	line_item_goal_quantity	Google Ad Manager
Media Spend	metric currency	Key Metrics, Location, Device	ad_cost	Facebook Ads, Google Ad Manager, Google Ads, Google Analytics, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, LinkedIn Ads, Microsoft Ads, Snapchat Ads, TikTok Ads, Twitter Ads, Yahoo Ads
Total Code Served Count	metric integer	Location, Device	total_code_served_count	Google Ad Manager
Total CTR	metric percent_2_digit	Key Metrics, Location, Device, Daypart
Inventory Media Spend	metric currency	Location, Device	total_inventory_level_all_revenue	Google Ad Manager

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Field Label (Nugit)	Type	Nugit Tables	Field Name (API)	Combines With
Advertiser	dimension string	Key Metrics, Location, Device, Daypart	advertiser	Google Ad Manager, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360
Advertiser ID	dimension string	Key Metrics, Location, Device, Daypart	advertiser_id	Google Ad Manager, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, TikTok Ads, Yahoo Ads
Advertiser Type	dimension string	Location, Device, Daypart	advertiser_type	Google Ad Manager
Datasource Name	dimension string	Key Metrics, Location, Device, Daypart		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Datasource ID	dimension string	Key Metrics, Location, Device, Daypart		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Datasource Platform	dimension string	Key Metrics, Location, Device, Daypart		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Datasource Platform Type	dimension string	Key Metrics, Location, Device, Daypart		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Datasource Channel Type	dimension string	Key Metrics, Location, Device, Daypart		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Date	dimension date	Key Metrics, Location, Device, Daypart	date	Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Week ISO	dimension iso_week	Key Metrics, Location, Device, Daypart		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Week	dimension string	Key Metrics, Location, Device, Daypart		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Day	dimension day	Key Metrics, Location, Device, Daypart		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Month	dimension string	Key Metrics, Location, Device, Daypart		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Month ISO	dimension iso_month	Key Metrics, Location, Device, Daypart		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Quarter	dimension string	Key Metrics, Location, Device, Daypart		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Quarter ISO	dimension iso_quarter	Key Metrics, Location, Device, Daypart		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Year	dimension string	Key Metrics, Location, Device, Daypart		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Hour	dimension hour	Daypart	hour	Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Instagram Organic, Mixpanel Product Analytics, Snapchat Ads, TikTok Ads, Twitter Ads
Line Item	dimension string	Key Metrics, Location, Device, Daypart	line_item	Google Ad Manager, Google Display & Video 360
Line Item ID	dimension string	Key Metrics, Location, Device, Daypart	line_item_id	Google Ad Manager, Twitter Ads
Line Item Priority	dimension string	Location, Device, Daypart	line_item_priority	Google Ad Manager
Order	dimension string	Key Metrics, Location, Device, Daypart	order	Google Ad Manager
Order ID	dimension string	Location, Device, Daypart	order_id	Google Ad Manager
Media Spend (CPM & CPC)	metric currency	Key Metrics, Location, Device, Daypart	ad_server_cpm_and_cpc_revenue	Google Ad Manager
Ad Server CTR	metric percent_2_digit	Key Metrics, Location, Device, Daypart
Ad Server Downloaded Impressions	metric integer	Location, Device, Daypart	ad_server_downloaded_impressions	Google Ad Manager
AdSense CTR	metric percent_2_digit	Location, Device, Daypart
Adsense Line Item Level Clicks	metric integer	Location, Device, Daypart	adsense_line_item_level_clicks	Google Ad Manager
Adsense Line Item Level Impressions	metric integer	Location, Device, Daypart	adsense_line_item_level_impressions	Google Ad Manager
Adsense Line Item Level Percent Impressions	metric number_2_digit	Location, Device, Daypart	adsense_line_item_level_percent_impressions	Google Ad Manager
Adsense Line Item Level Revenue	metric currency	Location, Device, Daypart	adsense_line_item_level_revenue	Google Ad Manager
Clicks	metric integer	Key Metrics, Location, Device, Daypart	ad_clicks	Facebook Ads, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, LinkedIn Ads, Microsoft Ads, TikTok Ads, Twitter Ads, Yahoo Ads
Click for CTR	metric number_2_digit	Key Metrics, Location, Device, Daypart		Facebook Ads, Google Ad Manager, Google Ads, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, LinkedIn Ads, Microsoft Ads, TikTok Ads, Yahoo Ads
CTR	metric percent_2_digit	Key Metrics, Location, Device, Daypart
Impressions	metric integer	Key Metrics, Location, Device, Daypart	impressions	Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Instagram Business, LinkedIn Ads, Microsoft Ads, Snapchat Ads, TikTok Ads, Twitter Ads, Yahoo Ads
Line Item Goal Quantity	metric integer	Key Metrics, Location, Device, Daypart	line_item_goal_quantity	Google Ad Manager
Total CTR	metric percent_2_digit	Key Metrics, Location, Device, Daypart
Total Clicks (DFP)	metric integer	Key Metrics, Location, Device, Daypart	total_line_item_level_clicks	Google Ad Manager
Total Impressions (DFP)	metric integer	Key Metrics, Location, Device, Daypart	total_line_item_level_impressions	Google Ad Manager