Field Label (Nugit) | Type | Nugit Tables | Field Name (API) | Combines With |
|---|---|---|---|---|
| Account | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Age, Gender, Placement, Display Keyword, Display Topic, Audience, Adgroup | account | Google Ads, Google Search Ads 360, Microsoft Ads |
| Ad Network Type 1 (Deprecated) | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup | AdNetworkType1 | Google Ads |
| Ad Network Type | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | ad_network_type | Google Ads |
| Ad Network Type 2 (Deprecated) | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Age, Gender, Placement, Display Keyword, Display Topic, Audience, Adgroup, Label | ad_network_type_2 | Google Ads |
| Advertising Channel SubType | dimension string | Key Metrics, Daypart | advertising_channel_sub_type | Google Ads |
| Advertising Channel Type | dimension string | Key Metrics, Daypart | advertising_channel_type | Google Ads |
| Base Campaign ID | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Age, Gender, Placement, Display Keyword, Display Topic, Audience, Adgroup | base_campaign_id | Google Ads |
| Bid Type | dimension string | Key Metrics, Keyword, Daypart, Age, Gender, Placement, Display Keyword, Display Topic, Audience, Adgroup | bid_type | Facebook Ads, Google Ads, TikTok Ads |
| Bidding Strategy | dimension string | Key Metrics, Keyword, Daypart, Adgroup | BiddingStrategyName | Google Ads, Yahoo Ads |
| Bidding Strategy Type | dimension string | Key Metrics, Keyword, Daypart, Adgroup | BiddingStrategyType | Google Ads |
| Campaign | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup | campaign | Facebook Ads, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, LinkedIn Ads, Microsoft Ads, Snapchat Ads, TikTok Ads, Twitter Ads, Yahoo Ads |
| Campaign Desktop BidModifier | dimension string | Key Metrics, Daypart | campaign_desktop_bid_modifier | Google Ads |
| Campaign ID | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Video, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup | adwords_campaign_id | Facebook Ads, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, LinkedIn Ads, Microsoft Ads, Snapchat Ads, TikTok Ads, Twitter Ads, Yahoo Ads |
| Campaign Mobile BidModifier | dimension string | Key Metrics, Daypart | campaign_mobile_bid_modifier | Google Ads |
| Campaign Tablet BidModifier | dimension string | Key Metrics, Daypart | campaign_tablet_bid_modifier | Google Ads |
| Customer | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Age, Gender, Placement, Display Keyword, Display Topic, Audience, Adgroup | customer | Google Ads |
| Datasource Name | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Datasource ID | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Datasource Platform | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Datasource Platform Type | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Datasource Channel Type | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Date | dimension date | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | date | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic |
| Week ISO | dimension iso_week | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Week | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Day | dimension day | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Month | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Month ISO | dimension iso_month | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Quarter | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Quarter ISO | dimension iso_quarter | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Year | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Device | dimension string | Key Metrics, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup | device_category | Adobe Sitecatalyst, Facebook Ads, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Display & Video 360, Google Search Ads 360, Microsoft Ads, Mixpanel Product Analytics, Twitter Ads, Yahoo Ads, YouTube Organic |
| External Customer ID | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Age, Gender, Placement, Display Topic, Audience | external_customer_id | Google Ads |
| Labels | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Adgroup, Label | Labels | Google Ads |
| Label IDs | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Adgroup, Label | label_ids | Google Ads |
| Primary Company | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Age, Gender, Placement, Display Keyword, Display Topic, Audience, Adgroup | primary_company | Google Ads |
| Active View Impressions | metric integer | Key Metrics, Keyword, Adcopy, Daypart, Age, Gender, Placement, Display Keyword, Display Topic, Audience, Adgroup, Label | ActiveViewImpressions | Google Ads |
| Measurability | metric integer | Key Metrics, Keyword, Adcopy, Daypart, Age, Gender, Placement, Display Keyword, Display Topic, Audience, Adgroup, Label | ||
| Active View Measurable Cost | metric trimmed_currency | Key Metrics, Keyword, Adcopy, Daypart, Age, Gender, Placement, Display Keyword, Display Topic, Audience, Adgroup, Label | ActiveViewMeasurableCost | Google Ads |
| All Conv. Rate. | metric percent_2_digit | Key Metrics, Keyword, Adcopy, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | ||
| All Conversions | metric integer | Key Metrics, Keyword, Adcopy, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | AllConversions | Google Ads |
| Content Impression Share | metric percent_2_digit | Key Metrics, Daypart, Adgroup, Label | ||
| Content Impressions | metric integer | Key Metrics, Daypart, Adgroup, Label | ContentImpressions | Google Ads |
| Content Rank Lost Impression Share | metric percent_2_digit | Key Metrics, Daypart, Adgroup, Label | ||
| Content Rank Lost Impressions | metric integer | Key Metrics, Daypart, Adgroup, Label | ContentRankLostImpressions | Google Ads |
| Cost / All Conv. | metric currency | Key Metrics, Keyword, Adcopy, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | ||
| Cost / Conv. | metric currency | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | ||
| Cross Device Conversions | metric integer | Key Metrics, Keyword, Adcopy, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | CrossDeviceConversions | Google Ads |
| Estimated Cross Device Conversions | metric integer | Key Metrics | EstimatedCrossDeviceConversions | Google Ads |
| Estimated Total Conversions | metric integer | Key Metrics | EstimatedTotalConversions | Google Ads |
| Search Lost IS (Budget) | metric percent_2_digit | Key Metrics, Keyword, Daypart, Label |
| Field Label (Nugit) | Type | Nugit Tables | Field Name (API) | Combines With |
|---|---|---|---|---|
| Account | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Age, Gender, Placement, Display Keyword, Display Topic, Audience, Adgroup | account | Google Ads, Google Search Ads 360, Microsoft Ads |
| Ad Network Type 1 (Deprecated) | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup | AdNetworkType1 | Google Ads |
| Ad Network Type | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | ad_network_type | Google Ads |
| Ad Network Type 2 (Deprecated) | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Age, Gender, Placement, Display Keyword, Display Topic, Audience, Adgroup, Label | ad_network_type_2 | Google Ads |
| Ad Group | dimension string | Keyword, Adcopy, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup | adgroup | Google Ads, Google Search Ads 360, Microsoft Ads, TikTok Ads, Yahoo Ads |
| Ad Group ID | dimension string | Keyword, Adcopy, Video, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup | ad_group_id | Google Ads, Google Search Ads 360, Microsoft Ads, TikTok Ads, Yahoo Ads |
| Audience Destination URL | dimension string | Keyword, Age, Gender, Placement, Display Keyword, Display Topic, Audience | audience_destination_url | Google Ads |
| Base Ad Group ID | dimension string | Keyword, Adcopy, Age, Gender, Placement, Display Keyword, Display Topic, Audience, Adgroup | base_ad_group_id | Google Ads |
| Base Campaign ID | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Age, Gender, Placement, Display Keyword, Display Topic, Audience, Adgroup | base_campaign_id | Google Ads |
| Bid Type | dimension string | Key Metrics, Keyword, Daypart, Age, Gender, Placement, Display Keyword, Display Topic, Audience, Adgroup | bid_type | Facebook Ads, Google Ads, TikTok Ads |
| Bidding Strategy | dimension string | Key Metrics, Keyword, Daypart, Adgroup | BiddingStrategyName | Google Ads, Yahoo Ads |
| Bidding Strategy Source | dimension string | Keyword, Adgroup | BiddingStrategySource | Google Ads |
| Bidding Strategy Type | dimension string | Key Metrics, Keyword, Daypart, Adgroup | BiddingStrategyType | Google Ads |
| Campaign | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup | campaign | Facebook Ads, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, LinkedIn Ads, Microsoft Ads, Snapchat Ads, TikTok Ads, Twitter Ads, Yahoo Ads |
| Campaign ID | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Video, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup | adwords_campaign_id | Facebook Ads, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, LinkedIn Ads, Microsoft Ads, Snapchat Ads, TikTok Ads, Twitter Ads, Yahoo Ads |
| Customer | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Age, Gender, Placement, Display Keyword, Display Topic, Audience, Adgroup | customer | Google Ads |
| Datasource Name | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Datasource ID | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Datasource Platform | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Datasource Platform Type | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Datasource Channel Type | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Date | dimension date | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | date | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic |
| Week ISO | dimension iso_week | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Week | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Day | dimension day | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Month | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Month ISO | dimension iso_month | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Quarter | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Quarter ISO | dimension iso_quarter | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Year | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| External Customer ID | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Age, Gender, Placement, Display Topic, Audience | external_customer_id | Google Ads |
| Keyword Destination URL | dimension string | Keyword, Display Keyword | keyword_destination_url | Google Ads |
| Keyword Match Type | dimension string | Keyword | KeywordMatchType | Google Ads, Google Search Ads 360 |
| Keyword | dimension string | Keyword | keyword | Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Search Ads 360, Microsoft Ads, Twitter Ads, Yahoo Ads |
| Labels | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Adgroup, Label | Labels | Google Ads |
| Label IDs | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Adgroup, Label | label_ids | Google Ads |
| Mobile Destination URL | dimension string | Keyword, Display Keyword | mobile_keyword_destination_url | Google Ads |
| Primary Company | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Age, Gender, Placement, Display Keyword, Display Topic, Audience, Adgroup | primary_company | Google Ads |
| Active View Impressions | metric integer | Key Metrics, Keyword, Adcopy, Daypart, Age, Gender, Placement, Display Keyword, Display Topic, Audience, Adgroup, Label | ActiveViewImpressions | Google Ads |
| Measurability | metric integer | Key Metrics, Keyword, Adcopy, Daypart, Age, Gender, Placement, Display Keyword, Display Topic, Audience, Adgroup, Label | ||
| Active View Measurable Cost | metric trimmed_currency | Key Metrics, Keyword, Adcopy, Daypart, Age, Gender, Placement, Display Keyword, Display Topic, Audience, Adgroup, Label | ActiveViewMeasurableCost | Google Ads |
| All Conv. Rate. | metric percent_2_digit | Key Metrics, Keyword, Adcopy, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | ||
| All Conversions | metric integer | Key Metrics, Keyword, Adcopy, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | AllConversions | Google Ads |
| Click Assisted Conversions | metric integer | Keyword, Adcopy | ClickAssistedConversions | Google Ads |
| Cost / All Conv. | metric currency | Key Metrics, Keyword, Adcopy, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | ||
| Cost / Conv. | metric currency | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | ||
| Cross Device Conversions | metric integer | Key Metrics, Keyword, Adcopy, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | CrossDeviceConversions | Google Ads |
| Impression Assisted Conversion Value | metric integer | Keyword, Adcopy | ImpressionAssistedConversionValue | Google Ads |
| Impression Assisted Conversions | metric integer | Keyword, Adcopy | ImpressionAssistedConversions | Google Ads |
| Impression Assisted Conversions Over Last Click Conversions | metric integer | Keyword, Adcopy | ImpressionAssistedConversionsOverLastClickConversions | Google Ads |
| Field Label (Nugit) | Type | Nugit Tables | Field Name (API) | Combines With |
|---|---|---|---|---|
| Account | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Age, Gender, Placement, Display Keyword, Display Topic, Audience, Adgroup | account | Google Ads, Google Search Ads 360, Microsoft Ads |
| Ad Format | dimension string | Adcopy, Search Query | ad_format | Google Ads |
| Ad Network Type 1 (Deprecated) | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup | AdNetworkType1 | Google Ads |
| Ad Network Type | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | ad_network_type | Google Ads |
| Ad Network Type 2 (Deprecated) | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Age, Gender, Placement, Display Keyword, Display Topic, Audience, Adgroup, Label | ad_network_type_2 | Google Ads |
| Ad Group | dimension string | Keyword, Adcopy, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup | adgroup | Google Ads, Google Search Ads 360, Microsoft Ads, TikTok Ads, Yahoo Ads |
| Ad Group ID | dimension string | Keyword, Adcopy, Video, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup | ad_group_id | Google Ads, Google Search Ads 360, Microsoft Ads, TikTok Ads, Yahoo Ads |
| Ad Copy | dimension ads_copy | Adcopy | Google Ads, Google Search Ads 360, LinkedIn Ads, Microsoft Ads, Yahoo Ads | |
| Ad Copy Description | dimension string | Adcopy | Google Ads, Google Search Ads 360, LinkedIn Ads, Microsoft Ads, Yahoo Ads | |
| Ad Copy Headline | dimension string | Adcopy | Google Ads, Google Search Ads 360, LinkedIn Ads, Microsoft Ads, Yahoo Ads | |
| Ad Copy Link | dimension string | Adcopy | Google Ads, Google Search Ads 360, LinkedIn Ads, Microsoft Ads, Yahoo Ads | |
| Base Ad Group ID | dimension string | Keyword, Adcopy, Age, Gender, Placement, Display Keyword, Display Topic, Audience, Adgroup | base_ad_group_id | Google Ads |
| Base Campaign ID | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Age, Gender, Placement, Display Keyword, Display Topic, Audience, Adgroup | base_campaign_id | Google Ads |
| Business Name | dimension string | Adcopy | business_name | Google Ads |
| Campaign | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup | campaign | Facebook Ads, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, LinkedIn Ads, Microsoft Ads, Snapchat Ads, TikTok Ads, Twitter Ads, Yahoo Ads |
| Campaign ID | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Video, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup | adwords_campaign_id | Facebook Ads, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, LinkedIn Ads, Microsoft Ads, Snapchat Ads, TikTok Ads, Twitter Ads, Yahoo Ads |
| Creative Destination URL | dimension string | Adcopy | creative_destination_url | Google Ads |
| Creative ID | dimension string | Adcopy, Video, Search Query | creative_id | Google Ad Manager, Google Ads, Google Campaign Manager 360, Google Display & Video 360, LinkedIn Ads, Snapchat Ads |
| Criterion ID | dimension string | Adcopy | criterion_id | Google Ads |
| Criterion Type | dimension string | Adcopy | criterion_type | Google Ads |
| Customer | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Age, Gender, Placement, Display Keyword, Display Topic, Audience, Adgroup | customer | Google Ads |
| Datasource Name | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Datasource ID | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Datasource Platform | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Datasource Platform Type | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Datasource Channel Type | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Date | dimension date | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | date | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic |
| Week ISO | dimension iso_week | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Week | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Day | dimension day | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Month | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Month ISO | dimension iso_month | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Quarter | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Quarter ISO | dimension iso_quarter | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Year | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Description | dimension string | Adcopy | description | Facebook Pages, Google Ads, LinkedIn Ads, Microsoft Ads, TikTok Ads, Yahoo Ads, YouTube Organic |
| Ad Description 1 | dimension string | Adcopy | Description1 | Google Ads, Google Search Ads 360 |
| Ad Description 2 | dimension string | Adcopy | Description2 | Google Ads, Google Search Ads 360 |
| Device Preference | dimension string | Adcopy | DevicePreference | Google Ads |
| Display URL | dimension string | Adcopy | DisplayUrl | Google Ads, Google Search Ads 360, LinkedIn Ads, Microsoft Ads, Yahoo Ads |
| External Customer ID | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Age, Gender, Placement, Display Topic, Audience | external_customer_id | Google Ads |
| Headline | dimension string | Adcopy | Headline | Google Ads, Google Search Ads 360, Snapchat Ads |
| Headline Part 1 | dimension string | Adcopy | headline_part1 | Google Ads |
| Headline Part 2 | dimension string | Adcopy | headline_part2 | Google Ads, Google Search Ads 360 |
| Image Creative Image Height | dimension string | Adcopy | image_creative_image_height | Google Ads |
| Image Creative Image Width | dimension string | Adcopy | image_creative_image_width | Google Ads |
| Image Creative Name | dimension string | Adcopy | ImageCreativeName | Google Ads |
| Image Hash | dimension string | Adcopy | image_hash | Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, LinkedIn Ads, Snapchat Ads, TikTok Ads, Yahoo Ads |
| Image URL | dimension string | Adcopy | image_url | Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Instagram Business, Instagram Organic, LinkedIn Ads, Snapchat Ads, TikTok Ads, Yahoo Ads |
| Labels | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Adgroup, Label | Labels | Google Ads |
| Field Label (Nugit) | Type | Nugit Tables | Field Name (API) | Combines With |
|---|---|---|---|---|
| Account | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Age, Gender, Placement, Display Keyword, Display Topic, Audience, Adgroup | account | Google Ads, Google Search Ads 360, Microsoft Ads |
| Ad Network Type 1 (Deprecated) | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup | AdNetworkType1 | Google Ads |
| Ad Network Type | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | ad_network_type | Google Ads |
| Ad Network Type 2 (Deprecated) | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Age, Gender, Placement, Display Keyword, Display Topic, Audience, Adgroup, Label | ad_network_type_2 | Google Ads |
| Advertising Channel SubType | dimension string | Key Metrics, Daypart | advertising_channel_sub_type | Google Ads |
| Advertising Channel Type | dimension string | Key Metrics, Daypart | advertising_channel_type | Google Ads |
| Base Campaign ID | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Age, Gender, Placement, Display Keyword, Display Topic, Audience, Adgroup | base_campaign_id | Google Ads |
| Bid Type | dimension string | Key Metrics, Keyword, Daypart, Age, Gender, Placement, Display Keyword, Display Topic, Audience, Adgroup | bid_type | Facebook Ads, Google Ads, TikTok Ads |
| Bidding Strategy | dimension string | Key Metrics, Keyword, Daypart, Adgroup | BiddingStrategyName | Google Ads, Yahoo Ads |
| Bidding Strategy Type | dimension string | Key Metrics, Keyword, Daypart, Adgroup | BiddingStrategyType | Google Ads |
| Campaign | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup | campaign | Facebook Ads, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, LinkedIn Ads, Microsoft Ads, Snapchat Ads, TikTok Ads, Twitter Ads, Yahoo Ads |
| Campaign Desktop BidModifier | dimension string | Key Metrics, Daypart | campaign_desktop_bid_modifier | Google Ads |
| Campaign ID | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Video, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup | adwords_campaign_id | Facebook Ads, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, LinkedIn Ads, Microsoft Ads, Snapchat Ads, TikTok Ads, Twitter Ads, Yahoo Ads |
| Campaign Mobile BidModifier | dimension string | Key Metrics, Daypart | campaign_mobile_bid_modifier | Google Ads |
| Campaign Tablet BidModifier | dimension string | Key Metrics, Daypart | campaign_tablet_bid_modifier | Google Ads |
| Customer | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Age, Gender, Placement, Display Keyword, Display Topic, Audience, Adgroup | customer | Google Ads |
| Datasource Name | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Datasource ID | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Datasource Platform | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Datasource Platform Type | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Datasource Channel Type | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Date | dimension date | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | date | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic |
| Week ISO | dimension iso_week | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Week | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Day | dimension day | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Month | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Month ISO | dimension iso_month | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Quarter | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Quarter ISO | dimension iso_quarter | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Year | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Day of Week | dimension string | Daypart | day_of_week | Google Ads, Google Display & Video 360 |
| Device | dimension string | Key Metrics, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup | device_category | Adobe Sitecatalyst, Facebook Ads, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Display & Video 360, Google Search Ads 360, Microsoft Ads, Mixpanel Product Analytics, Twitter Ads, Yahoo Ads, YouTube Organic |
| External Customer ID | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Age, Gender, Placement, Display Topic, Audience | external_customer_id | Google Ads |
| Hour | dimension hour | Daypart | hour | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Instagram Organic, Mixpanel Product Analytics, Snapchat Ads, TikTok Ads, Twitter Ads |
| Labels | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Adgroup, Label | Labels | Google Ads |
| Label IDs | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Adgroup, Label | label_ids | Google Ads |
| Primary Company | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Age, Gender, Placement, Display Keyword, Display Topic, Audience, Adgroup | primary_company | Google Ads |
| Active View Impressions | metric integer | Key Metrics, Keyword, Adcopy, Daypart, Age, Gender, Placement, Display Keyword, Display Topic, Audience, Adgroup, Label | ActiveViewImpressions | Google Ads |
| Measurability | metric integer | Key Metrics, Keyword, Adcopy, Daypart, Age, Gender, Placement, Display Keyword, Display Topic, Audience, Adgroup, Label | ||
| Active View Measurable Cost | metric trimmed_currency | Key Metrics, Keyword, Adcopy, Daypart, Age, Gender, Placement, Display Keyword, Display Topic, Audience, Adgroup, Label | ActiveViewMeasurableCost | Google Ads |
| Content Impression Share | metric percent_2_digit | Key Metrics, Daypart, Adgroup, Label | ||
| Content Impressions | metric integer | Key Metrics, Daypart, Adgroup, Label | ContentImpressions | Google Ads |
| Content Rank Lost Impression Share | metric percent_2_digit | Key Metrics, Daypart, Adgroup, Label | ||
| Content Rank Lost Impressions | metric integer | Key Metrics, Daypart, Adgroup, Label | ContentRankLostImpressions | Google Ads |
| Cost / Conv. | metric currency | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | ||
| Search Lost IS (Budget) | metric percent_2_digit | Key Metrics, Keyword, Daypart, Label | ||
| Search Impr Share | metric percent_2_digit | Key Metrics, Keyword, Daypart, Adgroup, Label | ||
| Eligible Impressions | metric integer | Key Metrics, Keyword, Daypart, Adgroup, Label | SearchImpressions | Google Ads, Google Search Ads 360 |
| Search Lost IS (Rank) | metric percent_2_digit | Key Metrics, Keyword, Daypart, Adgroup, Label | ||
| VTR (AdWords) | metric percent_2_digit | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label |
| Field Label (Nugit) | Type | Nugit Tables | Field Name (API) | Combines With |
|---|---|---|---|---|
| Ad Network Type 1 (Deprecated) | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup | AdNetworkType1 | Google Ads |
| Ad Network Type | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | ad_network_type | Google Ads |
| Ad Group | dimension string | Keyword, Adcopy, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup | adgroup | Google Ads, Google Search Ads 360, Microsoft Ads, TikTok Ads, Yahoo Ads |
| Ad Group ID | dimension string | Keyword, Adcopy, Video, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup | ad_group_id | Google Ads, Google Search Ads 360, Microsoft Ads, TikTok Ads, Yahoo Ads |
| Campaign | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup | campaign | Facebook Ads, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, LinkedIn Ads, Microsoft Ads, Snapchat Ads, TikTok Ads, Twitter Ads, Yahoo Ads |
| Campaign ID | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Video, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup | adwords_campaign_id | Facebook Ads, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, LinkedIn Ads, Microsoft Ads, Snapchat Ads, TikTok Ads, Twitter Ads, Yahoo Ads |
| Creative ID | dimension string | Adcopy, Video, Search Query | creative_id | Google Ad Manager, Google Ads, Google Campaign Manager 360, Google Display & Video 360, LinkedIn Ads, Snapchat Ads |
| Datasource Name | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Datasource ID | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Datasource Platform | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Datasource Platform Type | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Datasource Channel Type | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Date | dimension date | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | date | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic |
| Week ISO | dimension iso_week | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Week | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Day | dimension day | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Month | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Month ISO | dimension iso_month | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Quarter | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Quarter ISO | dimension iso_quarter | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Year | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Device | dimension string | Key Metrics, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup | device_category | Adobe Sitecatalyst, Facebook Ads, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Display & Video 360, Google Search Ads 360, Microsoft Ads, Mixpanel Product Analytics, Twitter Ads, Yahoo Ads, YouTube Organic |
| Video Channel ID | dimension string | Video | VideoChannelId | Google Ads |
| Video ID | dimension string | Video | VideoId | Google Ads, TikTok Ads, YouTube Organic |
| Video Title | dimension string | Video | VideoTitle | Google Ads |
| Cost / Conv. | metric currency | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | ||
| VTR (AdWords) | metric percent_2_digit | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | ||
| Value / Conv. | metric number_2_digit | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | ||
| Video Duration | metric formatted_time_from_ms | Video | VideoDuration | Google Ads |
| Video Quartile 100 | metric integer | Key Metrics, Keyword, Adcopy, Daypart, Video, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | VideoQuartile100 | Google Ads |
| Video Quartile 100 Rate | metric percent_2_digit | Key Metrics, Keyword, Adcopy, Daypart, Video, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | ||
| Video Quartile 25 | metric integer | Key Metrics, Keyword, Adcopy, Daypart, Video, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | VideoQuartile25 | Google Ads |
| Video Quartile 25 Rate | metric percent_2_digit | Key Metrics, Keyword, Adcopy, Daypart, Video, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | ||
| Video Quartile 50 | metric integer | Key Metrics, Keyword, Adcopy, Daypart, Video, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | VideoQuartile50 | Google Ads |
| Video Quartile 50 Rate | metric percent_2_digit | Key Metrics, Keyword, Adcopy, Daypart, Video, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | ||
| Video Quartile 75 | metric integer | Key Metrics, Keyword, Adcopy, Daypart, Video, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | VideoQuartile75 | Google Ads |
| Video Quartile 75 Rate | metric percent_2_digit | Key Metrics, Keyword, Adcopy, Daypart, Video, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | ||
| Conversions (View) | metric integer | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | ViewThroughConversions | Google Ads |
| Total Conversions (AdWords) | metric integer | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | ||
| Bounce Denominator | metric number_2_digit | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | Adobe Sitecatalyst, Google Ads, Google Analytics, Google Analytics 4 | |
| Conversion Rate | metric percent_2_digit | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | ||
| Clicks | metric integer | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | ad_clicks | Facebook Ads, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, LinkedIn Ads, Microsoft Ads, TikTok Ads, Twitter Ads, Yahoo Ads |
| Click for CTR | metric number_2_digit | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | Facebook Ads, Google Ad Manager, Google Ads, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, LinkedIn Ads, Microsoft Ads, TikTok Ads, Yahoo Ads | |
| Conversion Unified | metric number_2_digit | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | Google Ads, Google Campaign Manager 360, LinkedIn Ads, Microsoft Ads, Yahoo Ads | |
| Conversion Value | metric currency | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | ConversionValue | Google Ads, LinkedIn Ads |
| Conversions | metric integer | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | Conversions | Google Ads, Google Analytics 4, Microsoft Ads, TikTok Ads, Yahoo Ads |
| CPC | metric currency | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | ||
| CPM | metric currency | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | ||
| CTR | metric percent_2_digit | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | ||
| Engagements | metric integer | Key Metrics, Keyword, Adcopy, Daypart, Video, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | Engagements | Google Ads, Twitter Ads |
| Field Label (Nugit) | Type | Nugit Tables | Field Name (API) | Combines With |
|---|---|---|---|---|
| Ad Network Type 1 (Deprecated) | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup | AdNetworkType1 | Google Ads |
| Ad Network Type | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | ad_network_type | Google Ads |
| Ad Group | dimension string | Keyword, Adcopy, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup | adgroup | Google Ads, Google Search Ads 360, Microsoft Ads, TikTok Ads, Yahoo Ads |
| Campaign | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup | campaign | Facebook Ads, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, LinkedIn Ads, Microsoft Ads, Snapchat Ads, TikTok Ads, Twitter Ads, Yahoo Ads |
| City | dimension string | Location | city | Adobe Sitecatalyst, Facebook Pages, Google Ad Manager, Google Ads, Google Campaign Manager 360, Mixpanel Product Analytics |
| Country | dimension string | Location | country | Adobe Sitecatalyst, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, LinkedIn Ads, Snapchat Ads, TikTok Ads, Twitter Ads, YouTube Organic |
| Datasource Name | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Datasource ID | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Datasource Platform | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Datasource Platform Type | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Datasource Channel Type | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Date | dimension date | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | date | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic |
| Week ISO | dimension iso_week | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Week | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Day | dimension day | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Month | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Month ISO | dimension iso_month | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Quarter | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Quarter ISO | dimension iso_quarter | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Year | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Device | dimension string | Key Metrics, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup | device_category | Adobe Sitecatalyst, Facebook Ads, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Display & Video 360, Google Search Ads 360, Microsoft Ads, Mixpanel Product Analytics, Twitter Ads, Yahoo Ads, YouTube Organic |
| Region | dimension string | Location | region | Adobe Sitecatalyst, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, LinkedIn Ads, Mixpanel Product Analytics, YouGov BrandIndex, YouTube Organic |
| All Conv. Rate. | metric percent_2_digit | Key Metrics, Keyword, Adcopy, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | ||
| All Conversions | metric integer | Key Metrics, Keyword, Adcopy, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | AllConversions | Google Ads |
| Cost / All Conv. | metric currency | Key Metrics, Keyword, Adcopy, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | ||
| Cost / Conv. | metric currency | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | ||
| Cross Device Conversions | metric integer | Key Metrics, Keyword, Adcopy, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | CrossDeviceConversions | Google Ads |
| VTR (AdWords) | metric percent_2_digit | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | ||
| Value / All Conv. | metric number_2_digit | Key Metrics, Keyword, Adcopy, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | ||
| Value / Conv. | metric number_2_digit | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | ||
| Conversions (View) | metric integer | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | ViewThroughConversions | Google Ads |
| Impressions (Absolute Top) | metric integer | Key Metrics, Keyword, Adcopy, Daypart, Location, Search Query, Audience, Adgroup, Label | absolute_top_impressions | Google Ads, Google Search Ads 360 |
| Impr (Abs Top) % | metric percent_2_digit | Key Metrics, Keyword, Adcopy, Daypart, Location, Search Query, Audience, Adgroup, Label | ||
| Total Conversions (AdWords) | metric integer | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | ||
| Average Position | metric number_1_digit | Key Metrics, Keyword, Adcopy, Daypart, Location, Search Query, Audience, Adgroup, Label | ||
| Bounce Denominator | metric number_2_digit | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | Adobe Sitecatalyst, Google Ads, Google Analytics, Google Analytics 4 | |
| Conversion Rate | metric percent_2_digit | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | ||
| Clicks | metric integer | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | ad_clicks | Facebook Ads, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, LinkedIn Ads, Microsoft Ads, TikTok Ads, Twitter Ads, Yahoo Ads |
| Click for CTR | metric number_2_digit | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | Facebook Ads, Google Ad Manager, Google Ads, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, LinkedIn Ads, Microsoft Ads, TikTok Ads, Yahoo Ads | |
| Conversion Unified | metric number_2_digit | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | Google Ads, Google Campaign Manager 360, LinkedIn Ads, Microsoft Ads, Yahoo Ads | |
| Conversion Value | metric currency | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | ConversionValue | Google Ads, LinkedIn Ads |
| Conversions | metric integer | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | Conversions | Google Ads, Google Analytics 4, Microsoft Ads, TikTok Ads, Yahoo Ads |
| CPC | metric currency | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | ||
| CPM | metric currency | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | ||
| CTR | metric percent_2_digit | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | ||
| Google Search Impressions | metric integer | Key Metrics, Keyword, Adcopy, Daypart, Location, Search Query, Audience, Adgroup, Label | Google Ads, Google Search Ads 360 | |
| Impressions | metric integer | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | impressions | Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Instagram Business, LinkedIn Ads, Microsoft Ads, Snapchat Ads, TikTok Ads, Twitter Ads, Yahoo Ads |
| Interactions | metric integer | Key Metrics, Keyword, Adcopy, Daypart, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Label | interactions | Google Ads |
| Media Spend | metric currency | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | ad_cost | Facebook Ads, Google Ad Manager, Google Ads, Google Analytics, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, LinkedIn Ads, Microsoft Ads, Snapchat Ads, TikTok Ads, Twitter Ads, Yahoo Ads |
| Impressions (Top) | metric integer | Key Metrics, Keyword, Adcopy, Daypart, Location, Search Query, Audience, Adgroup, Label | top_impressions | Google Ads, Google Search Ads 360 |
| Field Label (Nugit) | Type | Nugit Tables | Field Name (API) | Combines With |
|---|---|---|---|---|
| Account | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Age, Gender, Placement, Display Keyword, Display Topic, Audience, Adgroup | account | Google Ads, Google Search Ads 360, Microsoft Ads |
| Ad Network Type 1 (Deprecated) | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup | AdNetworkType1 | Google Ads |
| Ad Network Type | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | ad_network_type | Google Ads |
| Ad Network Type 2 (Deprecated) | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Age, Gender, Placement, Display Keyword, Display Topic, Audience, Adgroup, Label | ad_network_type_2 | Google Ads |
| Ad Group | dimension string | Keyword, Adcopy, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup | adgroup | Google Ads, Google Search Ads 360, Microsoft Ads, TikTok Ads, Yahoo Ads |
| Ad Group ID | dimension string | Keyword, Adcopy, Video, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup | ad_group_id | Google Ads, Google Search Ads 360, Microsoft Ads, TikTok Ads, Yahoo Ads |
| Age | dimension string | Age | age | Facebook Ads, Facebook Pages, Google Ads, Google Analytics, Google Analytics 4 |
| Audience Destination URL | dimension string | Keyword, Age, Gender, Placement, Display Keyword, Display Topic, Audience | audience_destination_url | Google Ads |
| Base Ad Group ID | dimension string | Keyword, Adcopy, Age, Gender, Placement, Display Keyword, Display Topic, Audience, Adgroup | base_ad_group_id | Google Ads |
| Base Campaign ID | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Age, Gender, Placement, Display Keyword, Display Topic, Audience, Adgroup | base_campaign_id | Google Ads |
| Bid Type | dimension string | Key Metrics, Keyword, Daypart, Age, Gender, Placement, Display Keyword, Display Topic, Audience, Adgroup | bid_type | Facebook Ads, Google Ads, TikTok Ads |
| Campaign | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup | campaign | Facebook Ads, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, LinkedIn Ads, Microsoft Ads, Snapchat Ads, TikTok Ads, Twitter Ads, Yahoo Ads |
| Campaign ID | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Video, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup | adwords_campaign_id | Facebook Ads, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, LinkedIn Ads, Microsoft Ads, Snapchat Ads, TikTok Ads, Twitter Ads, Yahoo Ads |
| Customer | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Age, Gender, Placement, Display Keyword, Display Topic, Audience, Adgroup | customer | Google Ads |
| Datasource Name | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Datasource ID | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Datasource Platform | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Datasource Platform Type | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Datasource Channel Type | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Date | dimension date | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | date | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic |
| Week ISO | dimension iso_week | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Week | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Day | dimension day | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Month | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Month ISO | dimension iso_month | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Quarter | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Quarter ISO | dimension iso_quarter | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Year | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Device | dimension string | Key Metrics, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup | device_category | Adobe Sitecatalyst, Facebook Ads, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Display & Video 360, Google Search Ads 360, Microsoft Ads, Mixpanel Product Analytics, Twitter Ads, Yahoo Ads, YouTube Organic |
| External Customer ID | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Age, Gender, Placement, Display Topic, Audience | external_customer_id | Google Ads |
| Primary Company | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Age, Gender, Placement, Display Keyword, Display Topic, Audience, Adgroup | primary_company | Google Ads |
| Active View Impressions | metric integer | Key Metrics, Keyword, Adcopy, Daypart, Age, Gender, Placement, Display Keyword, Display Topic, Audience, Adgroup, Label | ActiveViewImpressions | Google Ads |
| Measurability | metric integer | Key Metrics, Keyword, Adcopy, Daypart, Age, Gender, Placement, Display Keyword, Display Topic, Audience, Adgroup, Label | ||
| Active View Measurable Cost | metric trimmed_currency | Key Metrics, Keyword, Adcopy, Daypart, Age, Gender, Placement, Display Keyword, Display Topic, Audience, Adgroup, Label | ActiveViewMeasurableCost | Google Ads |
| All Conv. Rate. | metric percent_2_digit | Key Metrics, Keyword, Adcopy, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | ||
| All Conversions | metric integer | Key Metrics, Keyword, Adcopy, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | AllConversions | Google Ads |
| Cost / All Conv. | metric currency | Key Metrics, Keyword, Adcopy, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | ||
| Cost / Conv. | metric currency | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | ||
| Cross Device Conversions | metric integer | Key Metrics, Keyword, Adcopy, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | CrossDeviceConversions | Google Ads |
| VTR (AdWords) | metric percent_2_digit | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | ||
| Value / All Conv. | metric number_2_digit | Key Metrics, Keyword, Adcopy, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | ||
| Value / Conv. | metric number_2_digit | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | ||
| Video Quartile 100 | metric integer | Key Metrics, Keyword, Adcopy, Daypart, Video, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | VideoQuartile100 | Google Ads |
| Video Quartile 100 Rate | metric percent_2_digit | Key Metrics, Keyword, Adcopy, Daypart, Video, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | ||
| Video Quartile 25 | metric integer | Key Metrics, Keyword, Adcopy, Daypart, Video, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | VideoQuartile25 | Google Ads |
| Video Quartile 25 Rate | metric percent_2_digit | Key Metrics, Keyword, Adcopy, Daypart, Video, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | ||
| Video Quartile 50 | metric integer | Key Metrics, Keyword, Adcopy, Daypart, Video, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | VideoQuartile50 | Google Ads |
| Video Quartile 50 Rate | metric percent_2_digit | Key Metrics, Keyword, Adcopy, Daypart, Video, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | ||
| Video Quartile 75 | metric integer | Key Metrics, Keyword, Adcopy, Daypart, Video, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | VideoQuartile75 | Google Ads |
| Video Quartile 75 Rate | metric percent_2_digit | Key Metrics, Keyword, Adcopy, Daypart, Video, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label |
| Field Label (Nugit) | Type | Nugit Tables | Field Name (API) | Combines With |
|---|---|---|---|---|
| Account | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Age, Gender, Placement, Display Keyword, Display Topic, Audience, Adgroup | account | Google Ads, Google Search Ads 360, Microsoft Ads |
| Ad Network Type 1 (Deprecated) | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup | AdNetworkType1 | Google Ads |
| Ad Network Type | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | ad_network_type | Google Ads |
| Ad Network Type 2 (Deprecated) | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Age, Gender, Placement, Display Keyword, Display Topic, Audience, Adgroup, Label | ad_network_type_2 | Google Ads |
| Ad Group | dimension string | Keyword, Adcopy, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup | adgroup | Google Ads, Google Search Ads 360, Microsoft Ads, TikTok Ads, Yahoo Ads |
| Ad Group ID | dimension string | Keyword, Adcopy, Video, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup | ad_group_id | Google Ads, Google Search Ads 360, Microsoft Ads, TikTok Ads, Yahoo Ads |
| Audience Destination URL | dimension string | Keyword, Age, Gender, Placement, Display Keyword, Display Topic, Audience | audience_destination_url | Google Ads |
| Base Ad Group ID | dimension string | Keyword, Adcopy, Age, Gender, Placement, Display Keyword, Display Topic, Audience, Adgroup | base_ad_group_id | Google Ads |
| Base Campaign ID | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Age, Gender, Placement, Display Keyword, Display Topic, Audience, Adgroup | base_campaign_id | Google Ads |
| Bid Type | dimension string | Key Metrics, Keyword, Daypart, Age, Gender, Placement, Display Keyword, Display Topic, Audience, Adgroup | bid_type | Facebook Ads, Google Ads, TikTok Ads |
| Campaign | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup | campaign | Facebook Ads, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, LinkedIn Ads, Microsoft Ads, Snapchat Ads, TikTok Ads, Twitter Ads, Yahoo Ads |
| Campaign ID | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Video, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup | adwords_campaign_id | Facebook Ads, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, LinkedIn Ads, Microsoft Ads, Snapchat Ads, TikTok Ads, Twitter Ads, Yahoo Ads |
| Customer | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Age, Gender, Placement, Display Keyword, Display Topic, Audience, Adgroup | customer | Google Ads |
| Datasource Name | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Datasource ID | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Datasource Platform | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Datasource Platform Type | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Datasource Channel Type | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Date | dimension date | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | date | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic |
| Week ISO | dimension iso_week | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Week | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Day | dimension day | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Month | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Month ISO | dimension iso_month | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Quarter | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Quarter ISO | dimension iso_quarter | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Year | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Device | dimension string | Key Metrics, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup | device_category | Adobe Sitecatalyst, Facebook Ads, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Display & Video 360, Google Search Ads 360, Microsoft Ads, Mixpanel Product Analytics, Twitter Ads, Yahoo Ads, YouTube Organic |
| External Customer ID | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Age, Gender, Placement, Display Topic, Audience | external_customer_id | Google Ads |
| Gender | dimension string | Gender | gender | Facebook Ads, Facebook Pages, Google Ads, Google Analytics, Google Analytics 4, Snapchat Ads, TikTok Ads |
| Primary Company | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Age, Gender, Placement, Display Keyword, Display Topic, Audience, Adgroup | primary_company | Google Ads |
| Active View Impressions | metric integer | Key Metrics, Keyword, Adcopy, Daypart, Age, Gender, Placement, Display Keyword, Display Topic, Audience, Adgroup, Label | ActiveViewImpressions | Google Ads |
| Measurability | metric integer | Key Metrics, Keyword, Adcopy, Daypart, Age, Gender, Placement, Display Keyword, Display Topic, Audience, Adgroup, Label | ||
| Active View Measurable Cost | metric trimmed_currency | Key Metrics, Keyword, Adcopy, Daypart, Age, Gender, Placement, Display Keyword, Display Topic, Audience, Adgroup, Label | ActiveViewMeasurableCost | Google Ads |
| All Conv. Rate. | metric percent_2_digit | Key Metrics, Keyword, Adcopy, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | ||
| All Conversions | metric integer | Key Metrics, Keyword, Adcopy, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | AllConversions | Google Ads |
| Cost / All Conv. | metric currency | Key Metrics, Keyword, Adcopy, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | ||
| Cost / Conv. | metric currency | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | ||
| Cross Device Conversions | metric integer | Key Metrics, Keyword, Adcopy, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | CrossDeviceConversions | Google Ads |
| VTR (AdWords) | metric percent_2_digit | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | ||
| Value / All Conv. | metric number_2_digit | Key Metrics, Keyword, Adcopy, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | ||
| Value / Conv. | metric number_2_digit | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | ||
| Video Quartile 100 | metric integer | Key Metrics, Keyword, Adcopy, Daypart, Video, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | VideoQuartile100 | Google Ads |
| Video Quartile 100 Rate | metric percent_2_digit | Key Metrics, Keyword, Adcopy, Daypart, Video, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | ||
| Video Quartile 25 | metric integer | Key Metrics, Keyword, Adcopy, Daypart, Video, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | VideoQuartile25 | Google Ads |
| Video Quartile 25 Rate | metric percent_2_digit | Key Metrics, Keyword, Adcopy, Daypart, Video, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | ||
| Video Quartile 50 | metric integer | Key Metrics, Keyword, Adcopy, Daypart, Video, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | VideoQuartile50 | Google Ads |
| Video Quartile 50 Rate | metric percent_2_digit | Key Metrics, Keyword, Adcopy, Daypart, Video, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | ||
| Video Quartile 75 | metric integer | Key Metrics, Keyword, Adcopy, Daypart, Video, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | VideoQuartile75 | Google Ads |
| Video Quartile 75 Rate | metric percent_2_digit | Key Metrics, Keyword, Adcopy, Daypart, Video, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label |
| Field Label (Nugit) | Type | Nugit Tables | Field Name (API) | Combines With |
|---|---|---|---|---|
| Account | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Age, Gender, Placement, Display Keyword, Display Topic, Audience, Adgroup | account | Google Ads, Google Search Ads 360, Microsoft Ads |
| Ad Network Type 1 (Deprecated) | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup | AdNetworkType1 | Google Ads |
| Ad Network Type | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | ad_network_type | Google Ads |
| Ad Network Type 2 (Deprecated) | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Age, Gender, Placement, Display Keyword, Display Topic, Audience, Adgroup, Label | ad_network_type_2 | Google Ads |
| Ad Group | dimension string | Keyword, Adcopy, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup | adgroup | Google Ads, Google Search Ads 360, Microsoft Ads, TikTok Ads, Yahoo Ads |
| Ad Group ID | dimension string | Keyword, Adcopy, Video, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup | ad_group_id | Google Ads, Google Search Ads 360, Microsoft Ads, TikTok Ads, Yahoo Ads |
| Audience Destination URL | dimension string | Keyword, Age, Gender, Placement, Display Keyword, Display Topic, Audience | audience_destination_url | Google Ads |
| Base Ad Group ID | dimension string | Keyword, Adcopy, Age, Gender, Placement, Display Keyword, Display Topic, Audience, Adgroup | base_ad_group_id | Google Ads |
| Base Campaign ID | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Age, Gender, Placement, Display Keyword, Display Topic, Audience, Adgroup | base_campaign_id | Google Ads |
| Bid Type | dimension string | Key Metrics, Keyword, Daypart, Age, Gender, Placement, Display Keyword, Display Topic, Audience, Adgroup | bid_type | Facebook Ads, Google Ads, TikTok Ads |
| Campaign | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup | campaign | Facebook Ads, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, LinkedIn Ads, Microsoft Ads, Snapchat Ads, TikTok Ads, Twitter Ads, Yahoo Ads |
| Campaign ID | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Video, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup | adwords_campaign_id | Facebook Ads, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, LinkedIn Ads, Microsoft Ads, Snapchat Ads, TikTok Ads, Twitter Ads, Yahoo Ads |
| Customer | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Age, Gender, Placement, Display Keyword, Display Topic, Audience, Adgroup | customer | Google Ads |
| Datasource Name | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Datasource ID | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Datasource Platform | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Datasource Platform Type | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Datasource Channel Type | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Date | dimension date | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | date | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic |
| Week ISO | dimension iso_week | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Week | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Day | dimension day | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Month | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Month ISO | dimension iso_month | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Quarter | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Quarter ISO | dimension iso_quarter | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Year | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Device | dimension string | Key Metrics, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup | device_category | Adobe Sitecatalyst, Facebook Ads, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Display & Video 360, Google Search Ads 360, Microsoft Ads, Mixpanel Product Analytics, Twitter Ads, Yahoo Ads, YouTube Organic |
| External Customer ID | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Age, Gender, Placement, Display Topic, Audience | external_customer_id | Google Ads |
| Placement | dimension string | Placement | placement | Facebook Ads, Google Ads, Google Campaign Manager 360, Twitter Ads |
| Primary Company | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Age, Gender, Placement, Display Keyword, Display Topic, Audience, Adgroup | primary_company | Google Ads |
| Active View Impressions | metric integer | Key Metrics, Keyword, Adcopy, Daypart, Age, Gender, Placement, Display Keyword, Display Topic, Audience, Adgroup, Label | ActiveViewImpressions | Google Ads |
| Measurability | metric integer | Key Metrics, Keyword, Adcopy, Daypart, Age, Gender, Placement, Display Keyword, Display Topic, Audience, Adgroup, Label | ||
| Active View Measurable Cost | metric trimmed_currency | Key Metrics, Keyword, Adcopy, Daypart, Age, Gender, Placement, Display Keyword, Display Topic, Audience, Adgroup, Label | ActiveViewMeasurableCost | Google Ads |
| All Conv. Rate. | metric percent_2_digit | Key Metrics, Keyword, Adcopy, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | ||
| All Conversions | metric integer | Key Metrics, Keyword, Adcopy, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | AllConversions | Google Ads |
| Cost / All Conv. | metric currency | Key Metrics, Keyword, Adcopy, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | ||
| Cost / Conv. | metric currency | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | ||
| Cross Device Conversions | metric integer | Key Metrics, Keyword, Adcopy, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | CrossDeviceConversions | Google Ads |
| VTR (AdWords) | metric percent_2_digit | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | ||
| Value / All Conv. | metric number_2_digit | Key Metrics, Keyword, Adcopy, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | ||
| Value / Conv. | metric number_2_digit | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | ||
| Video Quartile 100 | metric integer | Key Metrics, Keyword, Adcopy, Daypart, Video, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | VideoQuartile100 | Google Ads |
| Video Quartile 100 Rate | metric percent_2_digit | Key Metrics, Keyword, Adcopy, Daypart, Video, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | ||
| Video Quartile 25 | metric integer | Key Metrics, Keyword, Adcopy, Daypart, Video, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | VideoQuartile25 | Google Ads |
| Video Quartile 25 Rate | metric percent_2_digit | Key Metrics, Keyword, Adcopy, Daypart, Video, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | ||
| Video Quartile 50 | metric integer | Key Metrics, Keyword, Adcopy, Daypart, Video, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | VideoQuartile50 | Google Ads |
| Video Quartile 50 Rate | metric percent_2_digit | Key Metrics, Keyword, Adcopy, Daypart, Video, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | ||
| Video Quartile 75 | metric integer | Key Metrics, Keyword, Adcopy, Daypart, Video, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | VideoQuartile75 | Google Ads |
| Video Quartile 75 Rate | metric percent_2_digit | Key Metrics, Keyword, Adcopy, Daypart, Video, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label |
| Field Label (Nugit) | Type | Nugit Tables | Field Name (API) | Combines With |
|---|---|---|---|---|
| Account | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Age, Gender, Placement, Display Keyword, Display Topic, Audience, Adgroup | account | Google Ads, Google Search Ads 360, Microsoft Ads |
| Ad Network Type 1 (Deprecated) | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup | AdNetworkType1 | Google Ads |
| Ad Network Type | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | ad_network_type | Google Ads |
| Ad Network Type 2 (Deprecated) | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Age, Gender, Placement, Display Keyword, Display Topic, Audience, Adgroup, Label | ad_network_type_2 | Google Ads |
| Ad Group | dimension string | Keyword, Adcopy, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup | adgroup | Google Ads, Google Search Ads 360, Microsoft Ads, TikTok Ads, Yahoo Ads |
| Ad Group ID | dimension string | Keyword, Adcopy, Video, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup | ad_group_id | Google Ads, Google Search Ads 360, Microsoft Ads, TikTok Ads, Yahoo Ads |
| Audience Destination URL | dimension string | Keyword, Age, Gender, Placement, Display Keyword, Display Topic, Audience | audience_destination_url | Google Ads |
| Base Ad Group ID | dimension string | Keyword, Adcopy, Age, Gender, Placement, Display Keyword, Display Topic, Audience, Adgroup | base_ad_group_id | Google Ads |
| Base Campaign ID | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Age, Gender, Placement, Display Keyword, Display Topic, Audience, Adgroup | base_campaign_id | Google Ads |
| Bid Type | dimension string | Key Metrics, Keyword, Daypart, Age, Gender, Placement, Display Keyword, Display Topic, Audience, Adgroup | bid_type | Facebook Ads, Google Ads, TikTok Ads |
| Campaign | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup | campaign | Facebook Ads, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, LinkedIn Ads, Microsoft Ads, Snapchat Ads, TikTok Ads, Twitter Ads, Yahoo Ads |
| Campaign ID | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Video, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup | adwords_campaign_id | Facebook Ads, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, LinkedIn Ads, Microsoft Ads, Snapchat Ads, TikTok Ads, Twitter Ads, Yahoo Ads |
| Customer | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Age, Gender, Placement, Display Keyword, Display Topic, Audience, Adgroup | customer | Google Ads |
| Datasource Name | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Datasource ID | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Datasource Platform | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Datasource Platform Type | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Datasource Channel Type | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Date | dimension date | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | date | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic |
| Week ISO | dimension iso_week | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Week | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Day | dimension day | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Month | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Month ISO | dimension iso_month | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Quarter | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Quarter ISO | dimension iso_quarter | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Year | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Device | dimension string | Key Metrics, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup | device_category | Adobe Sitecatalyst, Facebook Ads, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Display & Video 360, Google Search Ads 360, Microsoft Ads, Mixpanel Product Analytics, Twitter Ads, Yahoo Ads, YouTube Organic |
| Display Keyword | dimension string | Display Keyword | display_keyword | Google Ads |
| Display Keyword ID | dimension string | Display Keyword | display_keyword_id | Google Ads |
| Keyword Destination URL | dimension string | Keyword, Display Keyword | keyword_destination_url | Google Ads |
| Mobile Destination URL | dimension string | Keyword, Display Keyword | mobile_keyword_destination_url | Google Ads |
| Primary Company | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Age, Gender, Placement, Display Keyword, Display Topic, Audience, Adgroup | primary_company | Google Ads |
| Active View Impressions | metric integer | Key Metrics, Keyword, Adcopy, Daypart, Age, Gender, Placement, Display Keyword, Display Topic, Audience, Adgroup, Label | ActiveViewImpressions | Google Ads |
| Measurability | metric integer | Key Metrics, Keyword, Adcopy, Daypart, Age, Gender, Placement, Display Keyword, Display Topic, Audience, Adgroup, Label | ||
| Active View Measurable Cost | metric trimmed_currency | Key Metrics, Keyword, Adcopy, Daypart, Age, Gender, Placement, Display Keyword, Display Topic, Audience, Adgroup, Label | ActiveViewMeasurableCost | Google Ads |
| All Conv. Rate. | metric percent_2_digit | Key Metrics, Keyword, Adcopy, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | ||
| All Conversions | metric integer | Key Metrics, Keyword, Adcopy, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | AllConversions | Google Ads |
| Cost / All Conv. | metric currency | Key Metrics, Keyword, Adcopy, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | ||
| Cost / Conv. | metric currency | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | ||
| Cross Device Conversions | metric integer | Key Metrics, Keyword, Adcopy, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | CrossDeviceConversions | Google Ads |
| VTR (AdWords) | metric percent_2_digit | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | ||
| Value / All Conv. | metric number_2_digit | Key Metrics, Keyword, Adcopy, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | ||
| Value / Conv. | metric number_2_digit | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | ||
| Video Quartile 100 | metric integer | Key Metrics, Keyword, Adcopy, Daypart, Video, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | VideoQuartile100 | Google Ads |
| Video Quartile 100 Rate | metric percent_2_digit | Key Metrics, Keyword, Adcopy, Daypart, Video, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | ||
| Video Quartile 25 | metric integer | Key Metrics, Keyword, Adcopy, Daypart, Video, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | VideoQuartile25 | Google Ads |
| Video Quartile 25 Rate | metric percent_2_digit | Key Metrics, Keyword, Adcopy, Daypart, Video, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | ||
| Video Quartile 50 | metric integer | Key Metrics, Keyword, Adcopy, Daypart, Video, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | VideoQuartile50 | Google Ads |
| Video Quartile 50 Rate | metric percent_2_digit | Key Metrics, Keyword, Adcopy, Daypart, Video, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label |
| Field Label (Nugit) | Type | Nugit Tables | Field Name (API) | Combines With |
|---|---|---|---|---|
| Account | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Age, Gender, Placement, Display Keyword, Display Topic, Audience, Adgroup | account | Google Ads, Google Search Ads 360, Microsoft Ads |
| Ad Network Type 1 (Deprecated) | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup | AdNetworkType1 | Google Ads |
| Ad Network Type | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | ad_network_type | Google Ads |
| Ad Network Type 2 (Deprecated) | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Age, Gender, Placement, Display Keyword, Display Topic, Audience, Adgroup, Label | ad_network_type_2 | Google Ads |
| Ad Group | dimension string | Keyword, Adcopy, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup | adgroup | Google Ads, Google Search Ads 360, Microsoft Ads, TikTok Ads, Yahoo Ads |
| Ad Group ID | dimension string | Keyword, Adcopy, Video, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup | ad_group_id | Google Ads, Google Search Ads 360, Microsoft Ads, TikTok Ads, Yahoo Ads |
| Audience Destination URL | dimension string | Keyword, Age, Gender, Placement, Display Keyword, Display Topic, Audience | audience_destination_url | Google Ads |
| Base Ad Group ID | dimension string | Keyword, Adcopy, Age, Gender, Placement, Display Keyword, Display Topic, Audience, Adgroup | base_ad_group_id | Google Ads |
| Base Campaign ID | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Age, Gender, Placement, Display Keyword, Display Topic, Audience, Adgroup | base_campaign_id | Google Ads |
| Bid Type | dimension string | Key Metrics, Keyword, Daypart, Age, Gender, Placement, Display Keyword, Display Topic, Audience, Adgroup | bid_type | Facebook Ads, Google Ads, TikTok Ads |
| Campaign | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup | campaign | Facebook Ads, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, LinkedIn Ads, Microsoft Ads, Snapchat Ads, TikTok Ads, Twitter Ads, Yahoo Ads |
| Campaign ID | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Video, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup | adwords_campaign_id | Facebook Ads, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, LinkedIn Ads, Microsoft Ads, Snapchat Ads, TikTok Ads, Twitter Ads, Yahoo Ads |
| Customer | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Age, Gender, Placement, Display Keyword, Display Topic, Audience, Adgroup | customer | Google Ads |
| Datasource Name | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Datasource ID | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Datasource Platform | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Datasource Platform Type | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Datasource Channel Type | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Date | dimension date | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | date | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic |
| Week ISO | dimension iso_week | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Week | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Day | dimension day | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Month | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Month ISO | dimension iso_month | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Quarter | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Quarter ISO | dimension iso_quarter | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Year | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Device | dimension string | Key Metrics, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup | device_category | Adobe Sitecatalyst, Facebook Ads, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Display & Video 360, Google Search Ads 360, Microsoft Ads, Mixpanel Product Analytics, Twitter Ads, Yahoo Ads, YouTube Organic |
| Display Topic | dimension string | Display Topic | display_topic | Google Ads |
| External Customer ID | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Age, Gender, Placement, Display Topic, Audience | external_customer_id | Google Ads |
| Primary Company | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Age, Gender, Placement, Display Keyword, Display Topic, Audience, Adgroup | primary_company | Google Ads |
| Active View Impressions | metric integer | Key Metrics, Keyword, Adcopy, Daypart, Age, Gender, Placement, Display Keyword, Display Topic, Audience, Adgroup, Label | ActiveViewImpressions | Google Ads |
| Measurability | metric integer | Key Metrics, Keyword, Adcopy, Daypart, Age, Gender, Placement, Display Keyword, Display Topic, Audience, Adgroup, Label | ||
| Active View Measurable Cost | metric trimmed_currency | Key Metrics, Keyword, Adcopy, Daypart, Age, Gender, Placement, Display Keyword, Display Topic, Audience, Adgroup, Label | ActiveViewMeasurableCost | Google Ads |
| All Conv. Rate. | metric percent_2_digit | Key Metrics, Keyword, Adcopy, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | ||
| All Conversions | metric integer | Key Metrics, Keyword, Adcopy, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | AllConversions | Google Ads |
| Cost / All Conv. | metric currency | Key Metrics, Keyword, Adcopy, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | ||
| Cost / Conv. | metric currency | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | ||
| Cross Device Conversions | metric integer | Key Metrics, Keyword, Adcopy, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | CrossDeviceConversions | Google Ads |
| VTR (AdWords) | metric percent_2_digit | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | ||
| Value / All Conv. | metric number_2_digit | Key Metrics, Keyword, Adcopy, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | ||
| Value / Conv. | metric number_2_digit | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | ||
| Video Quartile 100 | metric integer | Key Metrics, Keyword, Adcopy, Daypart, Video, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | VideoQuartile100 | Google Ads |
| Video Quartile 100 Rate | metric percent_2_digit | Key Metrics, Keyword, Adcopy, Daypart, Video, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | ||
| Video Quartile 25 | metric integer | Key Metrics, Keyword, Adcopy, Daypart, Video, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | VideoQuartile25 | Google Ads |
| Video Quartile 25 Rate | metric percent_2_digit | Key Metrics, Keyword, Adcopy, Daypart, Video, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | ||
| Video Quartile 50 | metric integer | Key Metrics, Keyword, Adcopy, Daypart, Video, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | VideoQuartile50 | Google Ads |
| Video Quartile 50 Rate | metric percent_2_digit | Key Metrics, Keyword, Adcopy, Daypart, Video, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | ||
| Video Quartile 75 | metric integer | Key Metrics, Keyword, Adcopy, Daypart, Video, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | VideoQuartile75 | Google Ads |
| Video Quartile 75 Rate | metric percent_2_digit | Key Metrics, Keyword, Adcopy, Daypart, Video, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label |
| Field Label (Nugit) | Type | Nugit Tables | Field Name (API) | Combines With |
|---|---|---|---|---|
| Ad Format | dimension string | Adcopy, Search Query | ad_format | Google Ads |
| Ad Network Type 1 (Deprecated) | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup | AdNetworkType1 | Google Ads |
| Ad Network Type | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | ad_network_type | Google Ads |
| Ad Group | dimension string | Keyword, Adcopy, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup | adgroup | Google Ads, Google Search Ads 360, Microsoft Ads, TikTok Ads, Yahoo Ads |
| Ad Group ID | dimension string | Keyword, Adcopy, Video, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup | ad_group_id | Google Ads, Google Search Ads 360, Microsoft Ads, TikTok Ads, Yahoo Ads |
| Campaign | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup | campaign | Facebook Ads, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, LinkedIn Ads, Microsoft Ads, Snapchat Ads, TikTok Ads, Twitter Ads, Yahoo Ads |
| Campaign ID | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Video, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup | adwords_campaign_id | Facebook Ads, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, LinkedIn Ads, Microsoft Ads, Snapchat Ads, TikTok Ads, Twitter Ads, Yahoo Ads |
| Creative ID | dimension string | Adcopy, Video, Search Query | creative_id | Google Ad Manager, Google Ads, Google Campaign Manager 360, Google Display & Video 360, LinkedIn Ads, Snapchat Ads |
| Datasource Name | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Datasource ID | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Datasource Platform | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Datasource Platform Type | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Datasource Channel Type | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Date | dimension date | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | date | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic |
| Week ISO | dimension iso_week | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Week | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Day | dimension day | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Month | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Month ISO | dimension iso_month | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Quarter | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Quarter ISO | dimension iso_quarter | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Year | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Device | dimension string | Key Metrics, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup | device_category | Adobe Sitecatalyst, Facebook Ads, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Display & Video 360, Google Search Ads 360, Microsoft Ads, Mixpanel Product Analytics, Twitter Ads, Yahoo Ads, YouTube Organic |
| Keyword ID | dimension string | Search Query | keyword_id | Google Ads, Google Campaign Manager 360, Google Search Ads 360, Microsoft Ads, Yahoo Ads |
| Keyword Text Matching Query | dimension string | Search Query | keyword_text_matching_query | Google Ads |
| Query | dimension string | Search Query | query | Brandwatch, Google Ads, Microsoft Ads |
| Query Match Type With Variant | dimension string | Search Query | query_match_type_with_variant | Google Ads |
| All Conv. Rate. | metric percent_2_digit | Key Metrics, Keyword, Adcopy, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | ||
| All Conversions | metric integer | Key Metrics, Keyword, Adcopy, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | AllConversions | Google Ads |
| Cost / All Conv. | metric currency | Key Metrics, Keyword, Adcopy, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | ||
| Cost / Conv. | metric currency | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | ||
| Cross Device Conversions | metric integer | Key Metrics, Keyword, Adcopy, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | CrossDeviceConversions | Google Ads |
| VTR (AdWords) | metric percent_2_digit | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | ||
| Value / All Conv. | metric number_2_digit | Key Metrics, Keyword, Adcopy, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | ||
| Value / Conv. | metric number_2_digit | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | ||
| Video Quartile 100 | metric integer | Key Metrics, Keyword, Adcopy, Daypart, Video, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | VideoQuartile100 | Google Ads |
| Video Quartile 100 Rate | metric percent_2_digit | Key Metrics, Keyword, Adcopy, Daypart, Video, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | ||
| Video Quartile 25 | metric integer | Key Metrics, Keyword, Adcopy, Daypart, Video, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | VideoQuartile25 | Google Ads |
| Video Quartile 25 Rate | metric percent_2_digit | Key Metrics, Keyword, Adcopy, Daypart, Video, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | ||
| Video Quartile 50 | metric integer | Key Metrics, Keyword, Adcopy, Daypart, Video, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | VideoQuartile50 | Google Ads |
| Video Quartile 50 Rate | metric percent_2_digit | Key Metrics, Keyword, Adcopy, Daypart, Video, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | ||
| Video Quartile 75 | metric integer | Key Metrics, Keyword, Adcopy, Daypart, Video, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | VideoQuartile75 | Google Ads |
| Video Quartile 75 Rate | metric percent_2_digit | Key Metrics, Keyword, Adcopy, Daypart, Video, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | ||
| Conversions (View) | metric integer | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | ViewThroughConversions | Google Ads |
| Impressions (Absolute Top) | metric integer | Key Metrics, Keyword, Adcopy, Daypart, Location, Search Query, Audience, Adgroup, Label | absolute_top_impressions | Google Ads, Google Search Ads 360 |
| Impr (Abs Top) % | metric percent_2_digit | Key Metrics, Keyword, Adcopy, Daypart, Location, Search Query, Audience, Adgroup, Label | ||
| Total Conversions (AdWords) | metric integer | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | ||
| Average Position | metric number_1_digit | Key Metrics, Keyword, Adcopy, Daypart, Location, Search Query, Audience, Adgroup, Label | ||
| Bounce Denominator | metric number_2_digit | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | Adobe Sitecatalyst, Google Ads, Google Analytics, Google Analytics 4 | |
| Conversion Rate | metric percent_2_digit | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label |
| Field Label (Nugit) | Type | Nugit Tables | Field Name (API) | Combines With |
|---|---|---|---|---|
| Account | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Age, Gender, Placement, Display Keyword, Display Topic, Audience, Adgroup | account | Google Ads, Google Search Ads 360, Microsoft Ads |
| Ad Network Type 1 (Deprecated) | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup | AdNetworkType1 | Google Ads |
| Ad Network Type | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | ad_network_type | Google Ads |
| Ad Network Type 2 (Deprecated) | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Age, Gender, Placement, Display Keyword, Display Topic, Audience, Adgroup, Label | ad_network_type_2 | Google Ads |
| Ad Group | dimension string | Keyword, Adcopy, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup | adgroup | Google Ads, Google Search Ads 360, Microsoft Ads, TikTok Ads, Yahoo Ads |
| Ad Group ID | dimension string | Keyword, Adcopy, Video, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup | ad_group_id | Google Ads, Google Search Ads 360, Microsoft Ads, TikTok Ads, Yahoo Ads |
| Audience | dimension string | Audience | audience | Google Ads |
| Audience Destination URL | dimension string | Keyword, Age, Gender, Placement, Display Keyword, Display Topic, Audience | audience_destination_url | Google Ads |
| Audience ID | dimension string | Audience | audience_id | Google Ads |
| Audience Type | dimension string | Audience | audience_type | Google Ads |
| Base Ad Group ID | dimension string | Keyword, Adcopy, Age, Gender, Placement, Display Keyword, Display Topic, Audience, Adgroup | base_ad_group_id | Google Ads |
| Base Campaign ID | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Age, Gender, Placement, Display Keyword, Display Topic, Audience, Adgroup | base_campaign_id | Google Ads |
| Bid Type | dimension string | Key Metrics, Keyword, Daypart, Age, Gender, Placement, Display Keyword, Display Topic, Audience, Adgroup | bid_type | Facebook Ads, Google Ads, TikTok Ads |
| Campaign | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup | campaign | Facebook Ads, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, LinkedIn Ads, Microsoft Ads, Snapchat Ads, TikTok Ads, Twitter Ads, Yahoo Ads |
| Campaign ID | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Video, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup | adwords_campaign_id | Facebook Ads, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, LinkedIn Ads, Microsoft Ads, Snapchat Ads, TikTok Ads, Twitter Ads, Yahoo Ads |
| Customer | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Age, Gender, Placement, Display Keyword, Display Topic, Audience, Adgroup | customer | Google Ads |
| Datasource Name | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Datasource ID | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Datasource Platform | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Datasource Platform Type | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Datasource Channel Type | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Date | dimension date | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | date | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic |
| Week ISO | dimension iso_week | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Week | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Day | dimension day | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Month | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Month ISO | dimension iso_month | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Quarter | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Quarter ISO | dimension iso_quarter | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Year | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Device | dimension string | Key Metrics, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup | device_category | Adobe Sitecatalyst, Facebook Ads, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Display & Video 360, Google Search Ads 360, Microsoft Ads, Mixpanel Product Analytics, Twitter Ads, Yahoo Ads, YouTube Organic |
| External Customer ID | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Age, Gender, Placement, Display Topic, Audience | external_customer_id | Google Ads |
| Primary Company | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Age, Gender, Placement, Display Keyword, Display Topic, Audience, Adgroup | primary_company | Google Ads |
| User List Name | dimension string | Audience | user_list_name | Google Ads |
| Active View Impressions | metric integer | Key Metrics, Keyword, Adcopy, Daypart, Age, Gender, Placement, Display Keyword, Display Topic, Audience, Adgroup, Label | ActiveViewImpressions | Google Ads |
| Measurability | metric integer | Key Metrics, Keyword, Adcopy, Daypart, Age, Gender, Placement, Display Keyword, Display Topic, Audience, Adgroup, Label | ||
| Active View Measurable Cost | metric trimmed_currency | Key Metrics, Keyword, Adcopy, Daypart, Age, Gender, Placement, Display Keyword, Display Topic, Audience, Adgroup, Label | ActiveViewMeasurableCost | Google Ads |
| All Conv. Rate. | metric percent_2_digit | Key Metrics, Keyword, Adcopy, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | ||
| All Conversions | metric integer | Key Metrics, Keyword, Adcopy, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | AllConversions | Google Ads |
| Cost / All Conv. | metric currency | Key Metrics, Keyword, Adcopy, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | ||
| Cost / Conv. | metric currency | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | ||
| Cross Device Conversions | metric integer | Key Metrics, Keyword, Adcopy, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | CrossDeviceConversions | Google Ads |
| VTR (AdWords) | metric percent_2_digit | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | ||
| Value / All Conv. | metric number_2_digit | Key Metrics, Keyword, Adcopy, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | ||
| Value / Conv. | metric number_2_digit | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | ||
| Video Quartile 100 | metric integer | Key Metrics, Keyword, Adcopy, Daypart, Video, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | VideoQuartile100 | Google Ads |
| Video Quartile 100 Rate | metric percent_2_digit | Key Metrics, Keyword, Adcopy, Daypart, Video, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | ||
| Video Quartile 25 | metric integer | Key Metrics, Keyword, Adcopy, Daypart, Video, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | VideoQuartile25 | Google Ads |
| Video Quartile 25 Rate | metric percent_2_digit | Key Metrics, Keyword, Adcopy, Daypart, Video, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | ||
| Video Quartile 50 | metric integer | Key Metrics, Keyword, Adcopy, Daypart, Video, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | VideoQuartile50 | Google Ads |
| Field Label (Nugit) | Type | Nugit Tables | Field Name (API) | Combines With |
|---|---|---|---|---|
| Account | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Age, Gender, Placement, Display Keyword, Display Topic, Audience, Adgroup | account | Google Ads, Google Search Ads 360, Microsoft Ads |
| Ad Group Desktop Bid Modifier | dimension string | Adgroup | ad_group_desktop_bid_modifier | Google Ads |
| Ad Group Mobile Bid Modifier | dimension string | Adgroup | ad_group_mobile_bid_modifier | Google Ads |
| Ad Group Tablet Bid Modifier | dimension string | Adgroup | ad_group_tablet_bid_modifier | Google Ads |
| Ad Network Type 1 (Deprecated) | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup | AdNetworkType1 | Google Ads |
| Ad Network Type | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | ad_network_type | Google Ads |
| Ad Network Type 2 (Deprecated) | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Age, Gender, Placement, Display Keyword, Display Topic, Audience, Adgroup, Label | ad_network_type_2 | Google Ads |
| Ad Group | dimension string | Keyword, Adcopy, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup | adgroup | Google Ads, Google Search Ads 360, Microsoft Ads, TikTok Ads, Yahoo Ads |
| Ad Group ID | dimension string | Keyword, Adcopy, Video, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup | ad_group_id | Google Ads, Google Search Ads 360, Microsoft Ads, TikTok Ads, Yahoo Ads |
| Base Ad Group ID | dimension string | Keyword, Adcopy, Age, Gender, Placement, Display Keyword, Display Topic, Audience, Adgroup | base_ad_group_id | Google Ads |
| Base Campaign ID | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Age, Gender, Placement, Display Keyword, Display Topic, Audience, Adgroup | base_campaign_id | Google Ads |
| Bid Type | dimension string | Key Metrics, Keyword, Daypart, Age, Gender, Placement, Display Keyword, Display Topic, Audience, Adgroup | bid_type | Facebook Ads, Google Ads, TikTok Ads |
| Bidding Strategy | dimension string | Key Metrics, Keyword, Daypart, Adgroup | BiddingStrategyName | Google Ads, Yahoo Ads |
| Bidding Strategy Source | dimension string | Keyword, Adgroup | BiddingStrategySource | Google Ads |
| Bidding Strategy Type | dimension string | Key Metrics, Keyword, Daypart, Adgroup | BiddingStrategyType | Google Ads |
| Campaign | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup | campaign | Facebook Ads, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, LinkedIn Ads, Microsoft Ads, Snapchat Ads, TikTok Ads, Twitter Ads, Yahoo Ads |
| Campaign ID | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Video, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup | adwords_campaign_id | Facebook Ads, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, LinkedIn Ads, Microsoft Ads, Snapchat Ads, TikTok Ads, Twitter Ads, Yahoo Ads |
| Content Bid Criterion Type Group | dimension string | Adgroup | content_bid_criterion_type | Google Ads |
| Customer | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Age, Gender, Placement, Display Keyword, Display Topic, Audience, Adgroup | customer | Google Ads |
| Datasource Name | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Datasource ID | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Datasource Platform | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Datasource Platform Type | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Datasource Channel Type | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Date | dimension date | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | date | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic |
| Week ISO | dimension iso_week | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Week | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Day | dimension day | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Month | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Month ISO | dimension iso_month | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Quarter | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Quarter ISO | dimension iso_quarter | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Year | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Device | dimension string | Key Metrics, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup | device_category | Adobe Sitecatalyst, Facebook Ads, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Display & Video 360, Google Search Ads 360, Microsoft Ads, Mixpanel Product Analytics, Twitter Ads, Yahoo Ads, YouTube Organic |
| Labels | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Adgroup, Label | Labels | Google Ads |
| Label IDs | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Adgroup, Label | label_ids | Google Ads |
| Primary Company | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Age, Gender, Placement, Display Keyword, Display Topic, Audience, Adgroup | primary_company | Google Ads |
| Active View Impressions | metric integer | Key Metrics, Keyword, Adcopy, Daypart, Age, Gender, Placement, Display Keyword, Display Topic, Audience, Adgroup, Label | ActiveViewImpressions | Google Ads |
| Measurability | metric integer | Key Metrics, Keyword, Adcopy, Daypart, Age, Gender, Placement, Display Keyword, Display Topic, Audience, Adgroup, Label | ||
| Active View Measurable Cost | metric trimmed_currency | Key Metrics, Keyword, Adcopy, Daypart, Age, Gender, Placement, Display Keyword, Display Topic, Audience, Adgroup, Label | ActiveViewMeasurableCost | Google Ads |
| All Conv. Rate. | metric percent_2_digit | Key Metrics, Keyword, Adcopy, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | ||
| All Conversions | metric integer | Key Metrics, Keyword, Adcopy, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | AllConversions | Google Ads |
| Content Impression Share | metric percent_2_digit | Key Metrics, Daypart, Adgroup, Label | ||
| Content Impressions | metric integer | Key Metrics, Daypart, Adgroup, Label | ContentImpressions | Google Ads |
| Content Rank Lost Impression Share | metric percent_2_digit | Key Metrics, Daypart, Adgroup, Label | ||
| Content Rank Lost Impressions | metric integer | Key Metrics, Daypart, Adgroup, Label | ContentRankLostImpressions | Google Ads |
| Cost / All Conv. | metric currency | Key Metrics, Keyword, Adcopy, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | ||
| Cost / Conv. | metric currency | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | ||
| Cross Device Conversions | metric integer | Key Metrics, Keyword, Adcopy, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | CrossDeviceConversions | Google Ads |
| Search Impr Share | metric percent_2_digit | Key Metrics, Keyword, Daypart, Adgroup, Label |
| Field Label (Nugit) | Type | Nugit Tables | Field Name (API) | Combines With |
|---|---|---|---|---|
| Datasource Name | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Datasource ID | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Datasource Platform | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Datasource Platform Type | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Datasource Channel Type | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Date | dimension date | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | date | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic |
| Week ISO | dimension iso_week | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Week | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Day | dimension day | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Month | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Month ISO | dimension iso_month | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Quarter | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Quarter ISO | dimension iso_quarter | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Year | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Labels | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Adgroup, Label | Labels | Google Ads |
| Label IDs | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Adgroup, Label | label_ids | Google Ads |
| Ad Network Type | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | ad_network_type | Google Ads |
| Ad Network Type 2 (Deprecated) | dimension string | Key Metrics, Keyword, Adcopy, Daypart, Age, Gender, Placement, Display Keyword, Display Topic, Audience, Adgroup, Label | ad_network_type_2 | Google Ads |
| Active View Impressions | metric integer | Key Metrics, Keyword, Adcopy, Daypart, Age, Gender, Placement, Display Keyword, Display Topic, Audience, Adgroup, Label | ActiveViewImpressions | Google Ads |
| Measurability | metric integer | Key Metrics, Keyword, Adcopy, Daypart, Age, Gender, Placement, Display Keyword, Display Topic, Audience, Adgroup, Label | ||
| Active View Measurable Cost | metric trimmed_currency | Key Metrics, Keyword, Adcopy, Daypart, Age, Gender, Placement, Display Keyword, Display Topic, Audience, Adgroup, Label | ActiveViewMeasurableCost | Google Ads |
| All Conv. Rate. | metric percent_2_digit | Key Metrics, Keyword, Adcopy, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | ||
| All Conversions | metric integer | Key Metrics, Keyword, Adcopy, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | AllConversions | Google Ads |
| Content Impression Share | metric percent_2_digit | Key Metrics, Daypart, Adgroup, Label | ||
| Content Impressions | metric integer | Key Metrics, Daypart, Adgroup, Label | ContentImpressions | Google Ads |
| Content Rank Lost Impression Share | metric percent_2_digit | Key Metrics, Daypart, Adgroup, Label | ||
| Content Rank Lost Impressions | metric integer | Key Metrics, Daypart, Adgroup, Label | ContentRankLostImpressions | Google Ads |
| Cost / All Conv. | metric currency | Key Metrics, Keyword, Adcopy, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | ||
| Cost / Conv. | metric currency | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | ||
| Cross Device Conversions | metric integer | Key Metrics, Keyword, Adcopy, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | CrossDeviceConversions | Google Ads |
| Search Lost IS (Budget) | metric percent_2_digit | Key Metrics, Keyword, Daypart, Label | ||
| Search Impr Share | metric percent_2_digit | Key Metrics, Keyword, Daypart, Adgroup, Label | ||
| Eligible Impressions | metric integer | Key Metrics, Keyword, Daypart, Adgroup, Label | SearchImpressions | Google Ads, Google Search Ads 360 |
| Search Lost IS (Rank) | metric percent_2_digit | Key Metrics, Keyword, Daypart, Adgroup, Label | ||
| VTR (AdWords) | metric percent_2_digit | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | ||
| Value / All Conv. | metric number_2_digit | Key Metrics, Keyword, Adcopy, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | ||
| Value / Conv. | metric number_2_digit | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | ||
| Video Quartile 100 | metric integer | Key Metrics, Keyword, Adcopy, Daypart, Video, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | VideoQuartile100 | Google Ads |
| Video Quartile 100 Rate | metric percent_2_digit | Key Metrics, Keyword, Adcopy, Daypart, Video, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | ||
| Video Quartile 25 | metric integer | Key Metrics, Keyword, Adcopy, Daypart, Video, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | VideoQuartile25 | Google Ads |
| Video Quartile 25 Rate | metric percent_2_digit | Key Metrics, Keyword, Adcopy, Daypart, Video, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | ||
| Video Quartile 50 | metric integer | Key Metrics, Keyword, Adcopy, Daypart, Video, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | VideoQuartile50 | Google Ads |
| Video Quartile 50 Rate | metric percent_2_digit | Key Metrics, Keyword, Adcopy, Daypart, Video, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | ||
| Video Quartile 75 | metric integer | Key Metrics, Keyword, Adcopy, Daypart, Video, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | VideoQuartile75 | Google Ads |
| Video Quartile 75 Rate | metric percent_2_digit | Key Metrics, Keyword, Adcopy, Daypart, Video, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | ||
| Conversions (View) | metric integer | Key Metrics, Keyword, Adcopy, Daypart, Video, Location, Age, Gender, Placement, Display Keyword, Display Topic, Search Query, Audience, Adgroup, Label | ViewThroughConversions | Google Ads |
| Impressions (Absolute Top) | metric integer | Key Metrics, Keyword, Adcopy, Daypart, Location, Search Query, Audience, Adgroup, Label | absolute_top_impressions | Google Ads, Google Search Ads 360 |
| Impr (Abs Top) % | metric percent_2_digit | Key Metrics, Keyword, Adcopy, Daypart, Location, Search Query, Audience, Adgroup, Label | ||
| Active View Measurable Impressions | metric integer | Key Metrics, Keyword, Adcopy, Daypart, Age, Gender, Placement, Display Keyword, Display Topic, Audience, Adgroup, Label | active_view_measurable_impressions | Google Ads, Google Campaign Manager 360, Moat Analytics |
| Active View Total Impressions | metric integer | Key Metrics, Keyword, Adcopy, Daypart, Age, Gender, Placement, Display Keyword, Display Topic, Audience, Adgroup, Label | active_view_total_impressions | Google Ads |