Celebrating 5 years of Data Storytelling Innovation
Here’s a summary of our journey helping companies unlock the possibilities of their data.
Nugit is founded
inspired by that magical golden nugget you discover that can drive results, create ideas and change the way you think about a problem.
The first Nugit of insight is delivered
via an email infographic to marketing services company GroupM.
We begin with
Automated AdWords recommendations
that use interactive Health Check and Scorecard visualisations to help marketers deliver best practices and improve ROI.
Nugit evolves to highlight the most important trends
in digital media activities, helping marketers focus on what matters most.
Customers can now build visual reports on the fly
with real time data via the first drag-and-drop story builder.
Nugit goes one step further for our customers
by introducing editable PowerPoint story exports which quickly became the most popular format for sharing insights.
Finding optimisation opportunities is easier
with the introduction of visualisations that simplifly the analysis of advertising performance for each day part.
Multi-channel reporting is now automated
with Nugit’s data harmonisation engine automatically extracting, cleaning and combining siloed data into one stream.
Nugit helps
Johnson & Johnson transform into a
Data Storytelling company
shifting business teams from dashboards and spreadsheets to visual stories that bring transparency to marketing activities.
IBM embraces
Data Storytelling with Nugit
providing the technology giant with natural language powered insights into their B2B marketing activities.
Facebook automates over 50,000 Business Reviews
with a customised Nugit solution that reduces turn-around time from 10 days to 15 minutes per presentation and enables sales teams to serve advertisers at scale.
Goal tracking
and forecasting is made simple
with automated predictive models that update customers in real time on the performance of activities.
Sequoia joins
our family with a
US$5.2M investment
enabling us to increase investment in Artificial Intelligence and Natural Language to become the leading Data Storytelling Platform for Enterprises.
Creative performance is brought to life
with a suite of native visualisations to help marketers and creatives analyse content assets on demand.
Date Your Colleague brings Nugit’s team closer together
with 100’s of company sponsored lunch and dinner dates for data scientists, storytellers, customer success and engineers to share ideas and perspectives.
Enterprise grade controls to personalise each metric
allowing customers to incorporate advanced business logic without the support of the BI teams.
The Datalab by Nugit opens in Singapore
creating a space for the community to collaborate, learn and share ideas.
Or just play Foosball.
LinkedIn partners with Nugit
producing an exclusive suite of interactive visualisations that provide clarity to the B2B platform’s advertising performance.
First automated alerts are sent to users highlighting unexpected trends in their data
monitoring every data segment and producing short stories explaining what happened and why.
Numbers transform into English sentences to add meaning to data
with automated headlines, annotations and text summaries enhancing each visualisation. A research study showed Nugit’s text statements to be perceived as 30% more human than descriptions from human analysts.
Getting started on Nugit is faster than ever
with dozens of stories available to customers in just a single click, using our advanced #storyfirst technology.
Every story is unique and on brand with personalised themes
where customers can control the look and feel of their data stories, perfectly matched to corporate style guides in just a few clicks.
Nugit launches in Australia
expanding our support and product features for the Australian market and helping marketers, publishers and technology companies realise the posilbities of their data.
HealthEngine partners with Nugit to analyse patient doctor interactions
Nugit’s Data Storytelling Platform is adapted to the healthcare industry, providing insights on patient services interactions for 100’s of healthcare providers across Australia.
It’s never been a better time to be a Data Storyteller
We’re excited to be powering the shift from dashboards to data stories everyone can understand. With plenty more innovation in the pipeline, there’s lots ahead to look forward to. We can’t wait to empower every organisation with Data Storytelling superpowers.
