Google Search Ads 360 Supported Fields

Key Metrics

Keyword

Feeditem

Location

Device

Adcopy

Adgroup

Field Label (Nugit)	Type	Nugit Tables	Field Name (API)	Combines With
Account	dimension string	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup	account	Google Ads, Google Search Ads 360, Microsoft Ads
Account ID	dimension string	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup	account_id	Google Search Ads 360, Twitter Ads
Account Type	dimension string	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup	account_type	Google Search Ads 360
Advertiser	dimension string	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup	advertiser	Google Ad Manager, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360
Advertiser ID	dimension string	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup	advertiser_id	Google Ad Manager, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, TikTok Ads, Yahoo Ads
AW Bid Strategy	dimension string	Key Metrics, Device	adwords_bid_strategy	Google Search Ads 360
Agency	dimension string	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup	agency	Google Campaign Manager 360, Google Search Ads 360
Agency ID	dimension string	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup	agency_id	Google Campaign Manager 360, Google Search Ads 360
Campaign	dimension string	Key Metrics, Keyword, Location, Device, Adcopy, Adgroup	campaign	Facebook Ads, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, LinkedIn Ads, Microsoft Ads, Snapchat Ads, TikTok Ads, Twitter Ads, Yahoo Ads
Campaign Engine ID	dimension string	Key Metrics, Device	campaign_engine_id	Google Search Ads 360
Campaign ID	dimension string	Key Metrics, Keyword, Location, Device, Adcopy, Adgroup	adwords_campaign_id	Facebook Ads, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, LinkedIn Ads, Microsoft Ads, Snapchat Ads, TikTok Ads, Twitter Ads, Yahoo Ads
Campaign Labels	dimension string	Key Metrics, Device	campaign_labels	Google Search Ads 360
Campaign Type	dimension string	Key Metrics, Device	campaign_type	Google Search Ads 360, Microsoft Ads
Datasource Name	dimension string	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Datasource ID	dimension string	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Datasource Platform	dimension string	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Datasource Platform Type	dimension string	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Datasource Channel Type	dimension string	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Date	dimension date	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup	date	Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Week ISO	dimension iso_week	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Week	dimension string	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Day	dimension day	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Month	dimension string	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Month ISO	dimension iso_month	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Quarter	dimension string	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Quarter ISO	dimension iso_quarter	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Year	dimension string	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Effective Bid Strategy	dimension string	Key Metrics, Keyword, Device, Adcopy, Adgroup	effective_bid_strategy	Google Search Ads 360
Effective Bid Strategy ID	dimension string	Key Metrics, Keyword, Device, Adcopy, Adgroup	effective_bid_strategy_id	Google Search Ads 360
Effective Labels	dimension string	Key Metrics, Keyword, Device, Adcopy, Adgroup	effective_labels	Google Search Ads 360
Network Target	dimension string	Key Metrics, Device	network_target	Google Search Ads 360
Yahoo Japan Big Strategy	dimension string	Key Metrics, Device	yahoo_japan_bid_strategy	Google Search Ads 360
AW Conv. Rate	metric percent_2_digit	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup
AW Cost / Conv.	metric currency_1_digit	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup
AW Value / Conv.	metric integer	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup
Avg. Trans. Amount	metric currency_1_digit	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup
Quality Score (Avg)	metric number_1_digit	Key Metrics, Keyword, Adgroup
ROAS (SA360)	metric percent_2_digit	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup
Search Lost IS (Budget)	metric percent_2_digit	Key Metrics
Search Lost IS (Rank)	metric percent_2_digit	Key Metrics, Adgroup
Eligible Impressions	metric integer	Key Metrics, Adgroup	SearchImpressions	Google Ads, Google Search Ads 360
Search Impr Share	metric percent_2_digit	Key Metrics, Adgroup
Actions	metric integer	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup	actions	Google Campaign Manager 360, Google Search Ads 360
Impressions (Absolute Top)	metric integer	Key Metrics, Adgroup	absolute_top_impressions	Google Ads, Google Search Ads 360
Impr (Abs Top) %	metric percent_2_digit	Key Metrics, Adgroup
AW Conversion Value	metric integer	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup	adwords_conversion_value	Google Search Ads 360
AW Conversions	metric integer	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup	adwords_conversions	Google Search Ads 360
AW View Through Conversions	metric integer	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup	adwords_view_through_conversions	Google Search Ads 360
Clicks	metric integer	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup	ad_clicks	Facebook Ads, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, LinkedIn Ads, Microsoft Ads, TikTok Ads, Twitter Ads, Yahoo Ads
Clicks Feed Item Showing	metric integer	Key Metrics, Feeditem, Device, Adgroup	clicks_feed_item_showing	Google Search Ads 360

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Field Label (Nugit)	Type	Nugit Tables	Field Name (API)	Combines With
Account	dimension string	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup	account	Google Ads, Google Search Ads 360, Microsoft Ads
Account ID	dimension string	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup	account_id	Google Search Ads 360, Twitter Ads
Account Type	dimension string	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup	account_type	Google Search Ads 360
Ad Group	dimension string	Keyword, Adcopy, Adgroup	adgroup	Google Ads, Google Search Ads 360, Microsoft Ads, TikTok Ads, Yahoo Ads
Ad Group ID	dimension string	Keyword, Adcopy, Adgroup	ad_group_id	Google Ads, Google Search Ads 360, Microsoft Ads, TikTok Ads, Yahoo Ads
Advertiser	dimension string	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup	advertiser	Google Ad Manager, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360
Advertiser ID	dimension string	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup	advertiser_id	Google Ad Manager, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, TikTok Ads, Yahoo Ads
Agency	dimension string	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup	agency	Google Campaign Manager 360, Google Search Ads 360
Agency ID	dimension string	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup	agency_id	Google Campaign Manager 360, Google Search Ads 360
Bing Keyword Param 2	dimension string	Keyword, Adcopy	bing_keyword_param2	Google Search Ads 360
Bing Keyword Param 3	dimension string	Keyword, Adcopy	bing_keyword_param3	Google Search Ads 360
Campaign	dimension string	Key Metrics, Keyword, Location, Device, Adcopy, Adgroup	campaign	Facebook Ads, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, LinkedIn Ads, Microsoft Ads, Snapchat Ads, TikTok Ads, Twitter Ads, Yahoo Ads
Campaign ID	dimension string	Key Metrics, Keyword, Location, Device, Adcopy, Adgroup	adwords_campaign_id	Facebook Ads, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, LinkedIn Ads, Microsoft Ads, Snapchat Ads, TikTok Ads, Twitter Ads, Yahoo Ads
Datasource Name	dimension string	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Datasource ID	dimension string	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Datasource Platform	dimension string	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Datasource Platform Type	dimension string	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Datasource Channel Type	dimension string	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Date	dimension date	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup	date	Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Week ISO	dimension iso_week	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Week	dimension string	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Day	dimension day	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Month	dimension string	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Month ISO	dimension iso_month	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Quarter	dimension string	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Quarter ISO	dimension iso_quarter	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Year	dimension string	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Effective Bid Strategy	dimension string	Key Metrics, Keyword, Device, Adcopy, Adgroup	effective_bid_strategy	Google Search Ads 360
Effective Bid Strategy ID	dimension string	Key Metrics, Keyword, Device, Adcopy, Adgroup	effective_bid_strategy_id	Google Search Ads 360
Effective Labels	dimension string	Key Metrics, Keyword, Device, Adcopy, Adgroup	effective_labels	Google Search Ads 360
Keyword Engine ID	dimension string	Keyword, Adcopy	keyword_engine_id	Google Search Ads 360
Keyword ID	dimension string	Keyword, Adcopy	keyword_id	Google Ads, Google Campaign Manager 360, Google Search Ads 360, Microsoft Ads, Yahoo Ads
Keyword Labels	dimension string	Keyword, Adcopy	keyword_labels	Google Search Ads 360
Keyword Landing Page	dimension string	Keyword, Adcopy	keyword_landing_page	Google Search Ads 360
Keyword Match Type	dimension string	Keyword, Adcopy	KeywordMatchType	Google Ads, Google Search Ads 360
Keyword	dimension string	Keyword, Adcopy	keyword	Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Search Ads 360, Microsoft Ads, Twitter Ads, Yahoo Ads
AW Conv. Rate	metric percent_2_digit	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup
AW Cost / Conv.	metric currency_1_digit	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup
AW Value / Conv.	metric integer	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup
Avg. Trans. Amount	metric currency_1_digit	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup
Quality Score (Avg)	metric number_1_digit	Key Metrics, Keyword, Adgroup
ROAS (SA360)	metric percent_2_digit	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup
Actions	metric integer	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup	actions	Google Campaign Manager 360, Google Search Ads 360
AW Conversion Value	metric integer	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup	adwords_conversion_value	Google Search Ads 360
AW Conversions	metric integer	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup	adwords_conversions	Google Search Ads 360
AW View Through Conversions	metric integer	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup	adwords_view_through_conversions	Google Search Ads 360
Clicks	metric integer	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup	ad_clicks	Facebook Ads, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, LinkedIn Ads, Microsoft Ads, TikTok Ads, Twitter Ads, Yahoo Ads
Click for CTR	metric number_2_digit	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup		Facebook Ads, Google Ad Manager, Google Ads, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, LinkedIn Ads, Microsoft Ads, TikTok Ads, Yahoo Ads
CPC	metric currency	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup
CPM	metric currency	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup

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Field Label (Nugit)	Type	Nugit Tables	Field Name (API)	Combines With
Account	dimension string	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup	account	Google Ads, Google Search Ads 360, Microsoft Ads
Account ID	dimension string	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup	account_id	Google Search Ads 360, Twitter Ads
Account Type	dimension string	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup	account_type	Google Search Ads 360
Advertiser	dimension string	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup	advertiser	Google Ad Manager, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360
Advertiser ID	dimension string	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup	advertiser_id	Google Ad Manager, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, TikTok Ads, Yahoo Ads
Agency	dimension string	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup	agency	Google Campaign Manager 360, Google Search Ads 360
Agency ID	dimension string	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup	agency_id	Google Campaign Manager 360, Google Search Ads 360
App Store	dimension string	Feeditem	app_store	Google Search Ads 360
Datasource Name	dimension string	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Datasource ID	dimension string	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Datasource Platform	dimension string	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Datasource Platform Type	dimension string	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Datasource Channel Type	dimension string	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Date	dimension date	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup	date	Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Week ISO	dimension iso_week	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Week	dimension string	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Day	dimension day	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Month	dimension string	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Month ISO	dimension iso_month	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Quarter	dimension string	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Quarter ISO	dimension iso_quarter	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Year	dimension string	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Feed ID	dimension string	Feeditem	feed_id	Google Search Ads 360
Feed Item ID	dimension string	Feeditem	feed_item_id	Google Search Ads 360
Location Business Name	dimension string	Feeditem	location_business	Google Search Ads 360
Location Category	dimension string	Feeditem	location_category	Google Search Ads 360
Location Details	dimension string	Feeditem	location_details	Google Search Ads 360
Phone Number	dimension string	Feeditem	phone_number	Google Search Ads 360
Sitelink Description 1	dimension string	Feeditem	sitelink_description1	Google Search Ads 360
Sitelink Description 2	dimension string	Feeditem	sitelink_description2	Google Search Ads 360
Sitelink Display Text	dimension string	Feeditem	sitelink_display_text	Google Search Ads 360
Sitelink Landing Page URL	dimension string	Feeditem	sitelink_landing_page_url	Google Search Ads 360
AW Conv. Rate	metric percent_2_digit	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup
AW Cost / Conv.	metric currency_1_digit	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup
AW Value / Conv.	metric integer	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup
Avg. Trans. Amount	metric currency_1_digit	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup
ROAS (SA360)	metric percent_2_digit	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup
Actions	metric integer	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup	actions	Google Campaign Manager 360, Google Search Ads 360
AW Conversion Value	metric integer	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup	adwords_conversion_value	Google Search Ads 360
AW Conversions	metric integer	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup	adwords_conversions	Google Search Ads 360
AW View Through Conversions	metric integer	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup	adwords_view_through_conversions	Google Search Ads 360
Clicks	metric integer	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup	ad_clicks	Facebook Ads, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, LinkedIn Ads, Microsoft Ads, TikTok Ads, Twitter Ads, Yahoo Ads
Clicks Feed Item Showing	metric integer	Key Metrics, Feeditem, Device, Adgroup	clicks_feed_item_showing	Google Search Ads 360
Click for CTR	metric number_2_digit	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup		Facebook Ads, Google Ad Manager, Google Ads, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, LinkedIn Ads, Microsoft Ads, TikTok Ads, Yahoo Ads
Cost Feed Item Showing	metric currency	Key Metrics, Feeditem, Device, Adgroup	cost_feed_item_showing	Google Search Ads 360
CPC	metric currency	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup
CPM	metric currency	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup
CTR	metric percent_2_digit	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup
Revenue (SA360)	metric currency	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup	dfa_revenue	Google Search Ads 360
Transactions (SA360)	metric integer	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup	dfa_transaction	Google Search Ads 360

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Field Label (Nugit)	Type	Nugit Tables	Field Name (API)	Combines With
Account	dimension string	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup	account	Google Ads, Google Search Ads 360, Microsoft Ads
Account ID	dimension string	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup	account_id	Google Search Ads 360, Twitter Ads
Account Type	dimension string	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup	account_type	Google Search Ads 360
Advertiser	dimension string	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup	advertiser	Google Ad Manager, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360
Advertiser ID	dimension string	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup	advertiser_id	Google Ad Manager, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, TikTok Ads, Yahoo Ads
Agency	dimension string	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup	agency	Google Campaign Manager 360, Google Search Ads 360
Agency ID	dimension string	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup	agency_id	Google Campaign Manager 360, Google Search Ads 360
Campaign	dimension string	Key Metrics, Keyword, Location, Device, Adcopy, Adgroup	campaign	Facebook Ads, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, LinkedIn Ads, Microsoft Ads, Snapchat Ads, TikTok Ads, Twitter Ads, Yahoo Ads
Campaign ID	dimension string	Key Metrics, Keyword, Location, Device, Adcopy, Adgroup	adwords_campaign_id	Facebook Ads, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, LinkedIn Ads, Microsoft Ads, Snapchat Ads, TikTok Ads, Twitter Ads, Yahoo Ads
Datasource Name	dimension string	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Datasource ID	dimension string	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Datasource Platform	dimension string	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Datasource Platform Type	dimension string	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Datasource Channel Type	dimension string	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Date	dimension date	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup	date	Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Week ISO	dimension iso_week	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Week	dimension string	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Day	dimension day	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Month	dimension string	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Month ISO	dimension iso_month	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Quarter	dimension string	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Quarter ISO	dimension iso_quarter	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Year	dimension string	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Device	dimension string	Location, Device	device_category	Adobe Sitecatalyst, Facebook Ads, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Display & Video 360, Google Search Ads 360, Microsoft Ads, Mixpanel Product Analytics, Twitter Ads, Yahoo Ads, YouTube Organic
Location	dimension string	Location	location	Google Search Ads 360, Instagram Organic
Location Target Bid Modifier	dimension string	Location	location_bid_modifier	Google Search Ads 360
AW Conv. Rate	metric percent_2_digit	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup
AW Cost / Conv.	metric currency_1_digit	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup
AW Value / Conv.	metric integer	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup
Avg. Trans. Amount	metric currency_1_digit	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup
ROAS (SA360)	metric percent_2_digit	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup
Actions	metric integer	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup	actions	Google Campaign Manager 360, Google Search Ads 360
AW Conversion Value	metric integer	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup	adwords_conversion_value	Google Search Ads 360
AW Conversions	metric integer	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup	adwords_conversions	Google Search Ads 360
AW View Through Conversions	metric integer	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup	adwords_view_through_conversions	Google Search Ads 360
Clicks	metric integer	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup	ad_clicks	Facebook Ads, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, LinkedIn Ads, Microsoft Ads, TikTok Ads, Twitter Ads, Yahoo Ads
Click for CTR	metric number_2_digit	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup		Facebook Ads, Google Ad Manager, Google Ads, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, LinkedIn Ads, Microsoft Ads, TikTok Ads, Yahoo Ads
CPC	metric currency	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup
CPM	metric currency	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup
CTR	metric percent_2_digit	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup
Revenue (SA360)	metric currency	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup	dfa_revenue	Google Search Ads 360
Transactions (SA360)	metric integer	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup	dfa_transaction	Google Search Ads 360
Weighted Actions	metric integer	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup	dfa_weighted_actions	Google Search Ads 360
Impressions	metric integer	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup	impressions	Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Instagram Business, LinkedIn Ads, Microsoft Ads, Snapchat Ads, TikTok Ads, Twitter Ads, Yahoo Ads
Media Spend	metric currency	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup	ad_cost	Facebook Ads, Google Ad Manager, Google Ads, Google Analytics, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, LinkedIn Ads, Microsoft Ads, Snapchat Ads, TikTok Ads, Twitter Ads, Yahoo Ads
Visits (SA360)	metric integer	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup	visits	Google Search Ads 360

Field Label (Nugit)	Type	Nugit Tables	Field Name (API)	Combines With
Account	dimension string	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup	account	Google Ads, Google Search Ads 360, Microsoft Ads
Account ID	dimension string	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup	account_id	Google Search Ads 360, Twitter Ads
Account Type	dimension string	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup	account_type	Google Search Ads 360
Advertiser	dimension string	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup	advertiser	Google Ad Manager, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360
Advertiser ID	dimension string	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup	advertiser_id	Google Ad Manager, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, TikTok Ads, Yahoo Ads
AW Bid Strategy	dimension string	Key Metrics, Device	adwords_bid_strategy	Google Search Ads 360
Agency	dimension string	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup	agency	Google Campaign Manager 360, Google Search Ads 360
Agency ID	dimension string	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup	agency_id	Google Campaign Manager 360, Google Search Ads 360
Campaign	dimension string	Key Metrics, Keyword, Location, Device, Adcopy, Adgroup	campaign	Facebook Ads, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, LinkedIn Ads, Microsoft Ads, Snapchat Ads, TikTok Ads, Twitter Ads, Yahoo Ads
Campaign Engine ID	dimension string	Key Metrics, Device	campaign_engine_id	Google Search Ads 360
Campaign ID	dimension string	Key Metrics, Keyword, Location, Device, Adcopy, Adgroup	adwords_campaign_id	Facebook Ads, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, LinkedIn Ads, Microsoft Ads, Snapchat Ads, TikTok Ads, Twitter Ads, Yahoo Ads
Campaign Labels	dimension string	Key Metrics, Device	campaign_labels	Google Search Ads 360
Campaign Type	dimension string	Key Metrics, Device	campaign_type	Google Search Ads 360, Microsoft Ads
Datasource Name	dimension string	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Datasource ID	dimension string	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Datasource Platform	dimension string	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Datasource Platform Type	dimension string	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Datasource Channel Type	dimension string	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Date	dimension date	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup	date	Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Week ISO	dimension iso_week	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Week	dimension string	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Day	dimension day	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Month	dimension string	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Month ISO	dimension iso_month	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Quarter	dimension string	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Quarter ISO	dimension iso_quarter	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Year	dimension string	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Device	dimension string	Location, Device	device_category	Adobe Sitecatalyst, Facebook Ads, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Display & Video 360, Google Search Ads 360, Microsoft Ads, Mixpanel Product Analytics, Twitter Ads, Yahoo Ads, YouTube Organic
Effective Bid Strategy	dimension string	Key Metrics, Keyword, Device, Adcopy, Adgroup	effective_bid_strategy	Google Search Ads 360
Effective Bid Strategy ID	dimension string	Key Metrics, Keyword, Device, Adcopy, Adgroup	effective_bid_strategy_id	Google Search Ads 360
Effective Labels	dimension string	Key Metrics, Keyword, Device, Adcopy, Adgroup	effective_labels	Google Search Ads 360
Network Target	dimension string	Key Metrics, Device	network_target	Google Search Ads 360
Yahoo Japan Big Strategy	dimension string	Key Metrics, Device	yahoo_japan_bid_strategy	Google Search Ads 360
AW Conv. Rate	metric percent_2_digit	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup
AW Cost / Conv.	metric currency_1_digit	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup
AW Value / Conv.	metric integer	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup
Avg. Trans. Amount	metric currency_1_digit	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup
ROAS (SA360)	metric percent_2_digit	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup
Actions	metric integer	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup	actions	Google Campaign Manager 360, Google Search Ads 360
AW Conversion Value	metric integer	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup	adwords_conversion_value	Google Search Ads 360
AW Conversions	metric integer	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup	adwords_conversions	Google Search Ads 360
AW View Through Conversions	metric integer	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup	adwords_view_through_conversions	Google Search Ads 360
Clicks	metric integer	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup	ad_clicks	Facebook Ads, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, LinkedIn Ads, Microsoft Ads, TikTok Ads, Twitter Ads, Yahoo Ads
Clicks Feed Item Showing	metric integer	Key Metrics, Feeditem, Device, Adgroup	clicks_feed_item_showing	Google Search Ads 360
Click for CTR	metric number_2_digit	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup		Facebook Ads, Google Ad Manager, Google Ads, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, LinkedIn Ads, Microsoft Ads, TikTok Ads, Yahoo Ads
Cost Feed Item Showing	metric currency	Key Metrics, Feeditem, Device, Adgroup	cost_feed_item_showing	Google Search Ads 360
CPC	metric currency	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup
CPM	metric currency	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup
CTR	metric percent_2_digit	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup
Revenue (SA360)	metric currency	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup	dfa_revenue	Google Search Ads 360

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Field Label (Nugit)	Type	Nugit Tables	Field Name (API)	Combines With
Account	dimension string	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup	account	Google Ads, Google Search Ads 360, Microsoft Ads
Account ID	dimension string	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup	account_id	Google Search Ads 360, Twitter Ads
Account Type	dimension string	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup	account_type	Google Search Ads 360
Ad	dimension string	Adcopy	ad	Facebook Ads, Google Campaign Manager 360, Google Search Ads 360, Snapchat Ads, TikTok Ads, Yahoo Ads
Ad ID	dimension string	Adcopy	ad_id	Facebook Ads, Google Campaign Manager 360, Google Search Ads 360, Microsoft Ads, Snapchat Ads, TikTok Ads, Yahoo Ads
Ad Type	dimension string	Adcopy	ad_type	Facebook Ads, Google Search Ads 360, Microsoft Ads
Ad Group	dimension string	Keyword, Adcopy, Adgroup	adgroup	Google Ads, Google Search Ads 360, Microsoft Ads, TikTok Ads, Yahoo Ads
Ad Group ID	dimension string	Keyword, Adcopy, Adgroup	ad_group_id	Google Ads, Google Search Ads 360, Microsoft Ads, TikTok Ads, Yahoo Ads
Ad Copy	dimension ads_copy	Adcopy		Google Ads, Google Search Ads 360, LinkedIn Ads, Microsoft Ads, Yahoo Ads
Ad Copy Description	dimension string	Adcopy		Google Ads, Google Search Ads 360, LinkedIn Ads, Microsoft Ads, Yahoo Ads
Ad Copy Headline	dimension string	Adcopy		Google Ads, Google Search Ads 360, LinkedIn Ads, Microsoft Ads, Yahoo Ads
Ad Copy Link	dimension string	Adcopy		Google Ads, Google Search Ads 360, LinkedIn Ads, Microsoft Ads, Yahoo Ads
Advertiser	dimension string	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup	advertiser	Google Ad Manager, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360
Advertiser ID	dimension string	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup	advertiser_id	Google Ad Manager, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, TikTok Ads, Yahoo Ads
Agency	dimension string	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup	agency	Google Campaign Manager 360, Google Search Ads 360
Agency ID	dimension string	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup	agency_id	Google Campaign Manager 360, Google Search Ads 360
Bing Keyword Param 2	dimension string	Keyword, Adcopy	bing_keyword_param2	Google Search Ads 360
Bing Keyword Param 3	dimension string	Keyword, Adcopy	bing_keyword_param3	Google Search Ads 360
Campaign	dimension string	Key Metrics, Keyword, Location, Device, Adcopy, Adgroup	campaign	Facebook Ads, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, LinkedIn Ads, Microsoft Ads, Snapchat Ads, TikTok Ads, Twitter Ads, Yahoo Ads
Campaign ID	dimension string	Key Metrics, Keyword, Location, Device, Adcopy, Adgroup	adwords_campaign_id	Facebook Ads, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, LinkedIn Ads, Microsoft Ads, Snapchat Ads, TikTok Ads, Twitter Ads, Yahoo Ads
Datasource Name	dimension string	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Datasource ID	dimension string	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Datasource Platform	dimension string	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Datasource Platform Type	dimension string	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Datasource Channel Type	dimension string	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Date	dimension date	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup	date	Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Week ISO	dimension iso_week	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Week	dimension string	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Day	dimension day	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Month	dimension string	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Month ISO	dimension iso_month	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Quarter	dimension string	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Quarter ISO	dimension iso_quarter	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Year	dimension string	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Ad Description 1	dimension string	Adcopy	Description1	Google Ads, Google Search Ads 360
Ad Description 2	dimension string	Adcopy	Description2	Google Ads, Google Search Ads 360
Display URL	dimension string	Adcopy	DisplayUrl	Google Ads, Google Search Ads 360, LinkedIn Ads, Microsoft Ads, Yahoo Ads
Effective Bid Strategy	dimension string	Key Metrics, Keyword, Device, Adcopy, Adgroup	effective_bid_strategy	Google Search Ads 360
Effective Bid Strategy ID	dimension string	Key Metrics, Keyword, Device, Adcopy, Adgroup	effective_bid_strategy_id	Google Search Ads 360
Effective Labels	dimension string	Key Metrics, Keyword, Device, Adcopy, Adgroup	effective_labels	Google Search Ads 360
Headline	dimension string	Adcopy	Headline	Google Ads, Google Search Ads 360, Snapchat Ads
Headline Part 2	dimension string	Adcopy	headline_part2	Google Ads, Google Search Ads 360
Keyword Engine ID	dimension string	Keyword, Adcopy	keyword_engine_id	Google Search Ads 360
Keyword ID	dimension string	Keyword, Adcopy	keyword_id	Google Ads, Google Campaign Manager 360, Google Search Ads 360, Microsoft Ads, Yahoo Ads
Keyword Labels	dimension string	Keyword, Adcopy	keyword_labels	Google Search Ads 360
Keyword Landing Page	dimension string	Keyword, Adcopy	keyword_landing_page	Google Search Ads 360
Keyword Match Type	dimension string	Keyword, Adcopy	KeywordMatchType	Google Ads, Google Search Ads 360
Keyword	dimension string	Keyword, Adcopy	keyword	Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Search Ads 360, Microsoft Ads, Twitter Ads, Yahoo Ads
Landing Page	dimension string	Adcopy	landing_page_path	Google Analytics, Google Analytics 4, Google Search Ads 360
Ad Promotion Line	dimension string	Adcopy	promotion_line	Google Search Ads 360

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Field Label (Nugit)	Type	Nugit Tables	Field Name (API)	Combines With
Account	dimension string	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup	account	Google Ads, Google Search Ads 360, Microsoft Ads
Account ID	dimension string	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup	account_id	Google Search Ads 360, Twitter Ads
Account Type	dimension string	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup	account_type	Google Search Ads 360
Ad Group	dimension string	Keyword, Adcopy, Adgroup	adgroup	Google Ads, Google Search Ads 360, Microsoft Ads, TikTok Ads, Yahoo Ads
Ad Group ID	dimension string	Keyword, Adcopy, Adgroup	ad_group_id	Google Ads, Google Search Ads 360, Microsoft Ads, TikTok Ads, Yahoo Ads
Advertiser	dimension string	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup	advertiser	Google Ad Manager, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360
Advertiser ID	dimension string	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup	advertiser_id	Google Ad Manager, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, TikTok Ads, Yahoo Ads
Agency	dimension string	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup	agency	Google Campaign Manager 360, Google Search Ads 360
Agency ID	dimension string	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup	agency_id	Google Campaign Manager 360, Google Search Ads 360
Campaign	dimension string	Key Metrics, Keyword, Location, Device, Adcopy, Adgroup	campaign	Facebook Ads, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, LinkedIn Ads, Microsoft Ads, Snapchat Ads, TikTok Ads, Twitter Ads, Yahoo Ads
Campaign ID	dimension string	Key Metrics, Keyword, Location, Device, Adcopy, Adgroup	adwords_campaign_id	Facebook Ads, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, LinkedIn Ads, Microsoft Ads, Snapchat Ads, TikTok Ads, Twitter Ads, Yahoo Ads
Datasource Name	dimension string	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Datasource ID	dimension string	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Datasource Platform	dimension string	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Datasource Platform Type	dimension string	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Datasource Channel Type	dimension string	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Date	dimension date	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup	date	Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Week ISO	dimension iso_week	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Week	dimension string	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Day	dimension day	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Month	dimension string	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Month ISO	dimension iso_month	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Quarter	dimension string	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Quarter ISO	dimension iso_quarter	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Year	dimension string	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Effective Bid Strategy	dimension string	Key Metrics, Keyword, Device, Adcopy, Adgroup	effective_bid_strategy	Google Search Ads 360
Effective Bid Strategy ID	dimension string	Key Metrics, Keyword, Device, Adcopy, Adgroup	effective_bid_strategy_id	Google Search Ads 360
Effective Labels	dimension string	Key Metrics, Keyword, Device, Adcopy, Adgroup	effective_labels	Google Search Ads 360
AW Conv. Rate	metric percent_2_digit	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup
AW Cost / Conv.	metric currency_1_digit	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup
AW Value / Conv.	metric integer	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup
Avg. Trans. Amount	metric currency_1_digit	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup
Quality Score (Avg)	metric number_1_digit	Key Metrics, Keyword, Adgroup
ROAS (SA360)	metric percent_2_digit	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup
Search Lost IS (Rank)	metric percent_2_digit	Key Metrics, Adgroup
Eligible Impressions	metric integer	Key Metrics, Adgroup	SearchImpressions	Google Ads, Google Search Ads 360
Search Impr Share	metric percent_2_digit	Key Metrics, Adgroup
Actions	metric integer	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup	actions	Google Campaign Manager 360, Google Search Ads 360
Impressions (Absolute Top)	metric integer	Key Metrics, Adgroup	absolute_top_impressions	Google Ads, Google Search Ads 360
Impr (Abs Top) %	metric percent_2_digit	Key Metrics, Adgroup
AW Conversion Value	metric integer	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup	adwords_conversion_value	Google Search Ads 360
AW Conversions	metric integer	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup	adwords_conversions	Google Search Ads 360
AW View Through Conversions	metric integer	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup	adwords_view_through_conversions	Google Search Ads 360
Clicks	metric integer	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup	ad_clicks	Facebook Ads, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, LinkedIn Ads, Microsoft Ads, TikTok Ads, Twitter Ads, Yahoo Ads
Clicks Feed Item Showing	metric integer	Key Metrics, Feeditem, Device, Adgroup	clicks_feed_item_showing	Google Search Ads 360
Click for CTR	metric number_2_digit	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup		Facebook Ads, Google Ad Manager, Google Ads, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, LinkedIn Ads, Microsoft Ads, TikTok Ads, Yahoo Ads
Cost Feed Item Showing	metric currency	Key Metrics, Feeditem, Device, Adgroup	cost_feed_item_showing	Google Search Ads 360
CPC	metric currency	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup
CPM	metric currency	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup
CTR	metric percent_2_digit	Key Metrics, Keyword, Feeditem, Location, Device, Adcopy, Adgroup

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