Field Label (Nugit) | Type | Nugit Tables | Field Name (API) | Combines With |
|---|---|---|---|---|
| Campaign | dimension string | Key Metrics, Daypart, Location, Content, Adwords | campaign | Facebook Ads, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, LinkedIn Ads, Microsoft Ads, Snapchat Ads, TikTok Ads, Twitter Ads, Yahoo Ads |
| Channel | dimension string | Key Metrics, Daypart, Age Gender, Location, Interest | channel_grouping | Google Analytics, Google Analytics 4 |
| Datasource Name | dimension string | Key Metrics, Daypart, Age Gender, Location, Interest, Product, Content, Event, Mobile App, Adwords | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Datasource ID | dimension string | Key Metrics, Daypart, Age Gender, Location, Interest, Product, Content, Event, Mobile App, Adwords | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Datasource Platform | dimension string | Key Metrics, Daypart, Age Gender, Location, Interest, Product, Content, Event, Mobile App, Adwords | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Datasource Platform Type | dimension string | Key Metrics, Daypart, Age Gender, Location, Interest, Product, Content, Event, Mobile App, Adwords | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Datasource Channel Type | dimension string | Key Metrics, Daypart, Age Gender, Location, Interest, Product, Content, Event, Mobile App, Adwords | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Date | dimension date | Key Metrics, Daypart, Age Gender, Location, Interest, Product, Content, Event, Mobile App, Adwords | date | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic |
| Week ISO | dimension iso_week | Key Metrics, Daypart, Age Gender, Location, Interest, Product, Content, Event, Mobile App, Adwords | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Week | dimension string | Key Metrics, Daypart, Age Gender, Location, Interest, Product, Content, Event, Mobile App, Adwords | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Day | dimension day | Key Metrics, Daypart, Age Gender, Location, Interest, Product, Content, Event, Mobile App, Adwords | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Month | dimension string | Key Metrics, Daypart, Age Gender, Location, Interest, Product, Content, Event, Mobile App, Adwords | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Month ISO | dimension iso_month | Key Metrics, Daypart, Age Gender, Location, Interest, Product, Content, Event, Mobile App, Adwords | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Quarter | dimension string | Key Metrics, Daypart, Age Gender, Location, Interest, Product, Content, Event, Mobile App, Adwords | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Quarter ISO | dimension iso_quarter | Key Metrics, Daypart, Age Gender, Location, Interest, Product, Content, Event, Mobile App, Adwords | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Year | dimension string | Key Metrics, Daypart, Age Gender, Location, Interest, Product, Content, Event, Mobile App, Adwords | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Device | dimension string | Key Metrics, Daypart, Age Gender, Location, Interest, Content | device_category | Adobe Sitecatalyst, Facebook Ads, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Display & Video 360, Google Search Ads 360, Microsoft Ads, Mixpanel Product Analytics, Twitter Ads, Yahoo Ads, YouTube Organic |
| Event Name | dimension string | Key Metrics, Daypart, Age Gender, Location, Interest, Product, Content, Event, Mobile App | event_name | Google Analytics 4 |
| Medium | dimension string | Key Metrics, Daypart, Content | medium | Google Analytics, Google Analytics 4 |
| New Vs Returning | dimension string | Key Metrics, Daypart, Age Gender, Location, Interest, Mobile App, Adwords | new_vs_returning | Google Analytics 4 |
| Percent Scrolled | dimension string | Key Metrics, Age Gender, Location, Interest, Mobile App, Adwords | percent_scrolled | Google Analytics 4 |
| Source | dimension string | Key Metrics, Daypart, Content | source | Google Analytics, Google Analytics 4, Yahoo Ads |
| Avg. Engaged Sessions Per User | metric number_1_digit | Key Metrics, Daypart, Age Gender, Location, Interest, Content | ||
| Avg. Engagement Time | metric formatted_time | Key Metrics, Daypart, Age Gender, Location, Interest, Content, Mobile App, Adwords | ||
| Avg. Session Duration | metric formatted_time | Key Metrics, Daypart, Age Gender, Location, Interest, Content, Mobile App, Adwords | ||
| Avg. Sessions Per User | metric number_1_digit | Key Metrics, Daypart, Age Gender, Location, Interest, Content | ||
| Bounce Denominator | metric number_2_digit | Key Metrics, Daypart, Age Gender, Location, Interest, Content, Mobile App, Adwords | Adobe Sitecatalyst, Google Ads, Google Analytics, Google Analytics 4 | |
| Bounce Rate | metric percent_2_digit | Key Metrics, Daypart, Age Gender, Location, Interest, Content | ||
| Bounces | metric integer | Key Metrics, Daypart, Age Gender, Location, Interest, Content | bounces | Adobe Sitecatalyst, Google Ads, Google Analytics, Google Analytics 4 |
| Conversions | metric integer | Key Metrics, Daypart, Age Gender, Location, Interest, Content, Mobile App | Conversions | Google Ads, Google Analytics 4, Microsoft Ads, TikTok Ads, Yahoo Ads |
| Engaged Sessions | metric integer | Key Metrics, Daypart, Age Gender, Location, Interest, Content, Mobile App, Adwords | engaged_sessions | Google Analytics 4 |
| Engagement Rate (GA4) | metric percent_2_digit | Key Metrics, Daypart, Age Gender, Location, Interest, Content, Mobile App, Adwords | ||
| Event Value | metric integer | Key Metrics, Daypart, Age Gender, Location, Interest, Content, Event, Mobile App | event_value | Google Analytics, Google Analytics 4 |
| New Users | metric integer | Key Metrics, Daypart, Age Gender, Location, Interest, Content | Google Analytics, Google Analytics 4 | |
| Revenue | metric currency | Key Metrics, Daypart, Age Gender, Location, Interest, Adwords | transaction_revenue | Google Analytics, Google Analytics 4, Google Campaign Manager 360, Microsoft Ads |
| Revenue Per Sale | metric currency | Key Metrics, Daypart, Age Gender, Location, Interest | ||
| Revenue Per Visit | metric currency | Key Metrics, Daypart, Age Gender, Location, Interest, Adwords | ||
| Sales Conversion Rate | metric percent_2_digit | Key Metrics, Daypart, Age Gender, Location, Interest | ||
| Scrolled to 90% | metric integer | Key Metrics, Age Gender, Location, Interest, Mobile App, Adwords | scrolled_to_90 | Google Analytics 4 |
| Scrolled to 90% Rate | metric percent_2_digit | Key Metrics, Age Gender, Location, Interest, Mobile App, Adwords | ||
| User Engagement Duration | metric formatted_time | Key Metrics, Daypart, Age Gender, Location, Interest, Content, Mobile App, Adwords | session_duration | Google Analytics, Google Analytics 4 |
| Sessions | metric integer | Key Metrics, Daypart, Age Gender, Location, Interest, Content, Mobile App, Adwords | sessions | Google Analytics, Google Analytics 4 |
| Total Events | metric integer | Key Metrics, Daypart, Age Gender, Location, Interest, Content, Event, Mobile App | total_events | Google Analytics, Google Analytics 4 |
| Transactions | metric integer | Key Metrics, Daypart, Age Gender, Location, Interest | transactions | Google Analytics, Google Analytics 4, Google Campaign Manager 360 |
| Users | metric integer | Key Metrics, Daypart, Age Gender, Location, Interest, Product, Content | Google Analytics, Google Analytics 4 | |
| Views | metric integer | Key Metrics, Daypart, Age Gender, Location, Interest, Content, Mobile App, Adwords | views | Google Analytics 4 |
| Field Label (Nugit) | Type | Nugit Tables | Field Name (API) | Combines With |
|---|---|---|---|---|
| Campaign | dimension string | Key Metrics, Daypart, Location, Content, Adwords | campaign | Facebook Ads, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, LinkedIn Ads, Microsoft Ads, Snapchat Ads, TikTok Ads, Twitter Ads, Yahoo Ads |
| Channel | dimension string | Key Metrics, Daypart, Age Gender, Location, Interest | channel_grouping | Google Analytics, Google Analytics 4 |
| Datasource Name | dimension string | Key Metrics, Daypart, Age Gender, Location, Interest, Product, Content, Event, Mobile App, Adwords | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Datasource ID | dimension string | Key Metrics, Daypart, Age Gender, Location, Interest, Product, Content, Event, Mobile App, Adwords | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Datasource Platform | dimension string | Key Metrics, Daypart, Age Gender, Location, Interest, Product, Content, Event, Mobile App, Adwords | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Datasource Platform Type | dimension string | Key Metrics, Daypart, Age Gender, Location, Interest, Product, Content, Event, Mobile App, Adwords | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Datasource Channel Type | dimension string | Key Metrics, Daypart, Age Gender, Location, Interest, Product, Content, Event, Mobile App, Adwords | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Date | dimension date | Key Metrics, Daypart, Age Gender, Location, Interest, Product, Content, Event, Mobile App, Adwords | date | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic |
| Week ISO | dimension iso_week | Key Metrics, Daypart, Age Gender, Location, Interest, Product, Content, Event, Mobile App, Adwords | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Week | dimension string | Key Metrics, Daypart, Age Gender, Location, Interest, Product, Content, Event, Mobile App, Adwords | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Day | dimension day | Key Metrics, Daypart, Age Gender, Location, Interest, Product, Content, Event, Mobile App, Adwords | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Month | dimension string | Key Metrics, Daypart, Age Gender, Location, Interest, Product, Content, Event, Mobile App, Adwords | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Month ISO | dimension iso_month | Key Metrics, Daypart, Age Gender, Location, Interest, Product, Content, Event, Mobile App, Adwords | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Quarter | dimension string | Key Metrics, Daypart, Age Gender, Location, Interest, Product, Content, Event, Mobile App, Adwords | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Quarter ISO | dimension iso_quarter | Key Metrics, Daypart, Age Gender, Location, Interest, Product, Content, Event, Mobile App, Adwords | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Year | dimension string | Key Metrics, Daypart, Age Gender, Location, Interest, Product, Content, Event, Mobile App, Adwords | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Device | dimension string | Key Metrics, Daypart, Age Gender, Location, Interest, Content | device_category | Adobe Sitecatalyst, Facebook Ads, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Display & Video 360, Google Search Ads 360, Microsoft Ads, Mixpanel Product Analytics, Twitter Ads, Yahoo Ads, YouTube Organic |
| Event Name | dimension string | Key Metrics, Daypart, Age Gender, Location, Interest, Product, Content, Event, Mobile App | event_name | Google Analytics 4 |
| Hour | dimension hour | Daypart | hour | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Instagram Organic, Mixpanel Product Analytics, Snapchat Ads, TikTok Ads, Twitter Ads |
| Medium | dimension string | Key Metrics, Daypart, Content | medium | Google Analytics, Google Analytics 4 |
| New Vs Returning | dimension string | Key Metrics, Daypart, Age Gender, Location, Interest, Mobile App, Adwords | new_vs_returning | Google Analytics 4 |
| Source | dimension string | Key Metrics, Daypart, Content | source | Google Analytics, Google Analytics 4, Yahoo Ads |
| Avg. Engaged Sessions Per User | metric number_1_digit | Key Metrics, Daypart, Age Gender, Location, Interest, Content | ||
| Avg. Engagement Time | metric formatted_time | Key Metrics, Daypart, Age Gender, Location, Interest, Content, Mobile App, Adwords | ||
| Avg. Session Duration | metric formatted_time | Key Metrics, Daypart, Age Gender, Location, Interest, Content, Mobile App, Adwords | ||
| Avg. Sessions Per User | metric number_1_digit | Key Metrics, Daypart, Age Gender, Location, Interest, Content | ||
| Bounce Denominator | metric number_2_digit | Key Metrics, Daypart, Age Gender, Location, Interest, Content, Mobile App, Adwords | Adobe Sitecatalyst, Google Ads, Google Analytics, Google Analytics 4 | |
| Bounce Rate | metric percent_2_digit | Key Metrics, Daypart, Age Gender, Location, Interest, Content | ||
| Bounces | metric integer | Key Metrics, Daypart, Age Gender, Location, Interest, Content | bounces | Adobe Sitecatalyst, Google Ads, Google Analytics, Google Analytics 4 |
| Conversions | metric integer | Key Metrics, Daypart, Age Gender, Location, Interest, Content, Mobile App | Conversions | Google Ads, Google Analytics 4, Microsoft Ads, TikTok Ads, Yahoo Ads |
| Engaged Sessions | metric integer | Key Metrics, Daypart, Age Gender, Location, Interest, Content, Mobile App, Adwords | engaged_sessions | Google Analytics 4 |
| Engagement Rate (GA4) | metric percent_2_digit | Key Metrics, Daypart, Age Gender, Location, Interest, Content, Mobile App, Adwords | ||
| Event Value | metric integer | Key Metrics, Daypart, Age Gender, Location, Interest, Content, Event, Mobile App | event_value | Google Analytics, Google Analytics 4 |
| New Users | metric integer | Key Metrics, Daypart, Age Gender, Location, Interest, Content | Google Analytics, Google Analytics 4 | |
| Revenue | metric currency | Key Metrics, Daypart, Age Gender, Location, Interest, Adwords | transaction_revenue | Google Analytics, Google Analytics 4, Google Campaign Manager 360, Microsoft Ads |
| Revenue Per Sale | metric currency | Key Metrics, Daypart, Age Gender, Location, Interest | ||
| Revenue Per Visit | metric currency | Key Metrics, Daypart, Age Gender, Location, Interest, Adwords | ||
| Sales Conversion Rate | metric percent_2_digit | Key Metrics, Daypart, Age Gender, Location, Interest | ||
| User Engagement Duration | metric formatted_time | Key Metrics, Daypart, Age Gender, Location, Interest, Content, Mobile App, Adwords | session_duration | Google Analytics, Google Analytics 4 |
| Sessions | metric integer | Key Metrics, Daypart, Age Gender, Location, Interest, Content, Mobile App, Adwords | sessions | Google Analytics, Google Analytics 4 |
| Total Events | metric integer | Key Metrics, Daypart, Age Gender, Location, Interest, Content, Event, Mobile App | total_events | Google Analytics, Google Analytics 4 |
| Transactions | metric integer | Key Metrics, Daypart, Age Gender, Location, Interest | transactions | Google Analytics, Google Analytics 4, Google Campaign Manager 360 |
| Users | metric integer | Key Metrics, Daypart, Age Gender, Location, Interest, Product, Content | Google Analytics, Google Analytics 4 | |
| Views | metric integer | Key Metrics, Daypart, Age Gender, Location, Interest, Content, Mobile App, Adwords | views | Google Analytics 4 |
| Field Label (Nugit) | Type | Nugit Tables | Field Name (API) | Combines With |
|---|---|---|---|---|
| Age | dimension string | Age Gender | age | Facebook Ads, Facebook Pages, Google Ads, Google Analytics, Google Analytics 4 |
| Channel | dimension string | Key Metrics, Daypart, Age Gender, Location, Interest | channel_grouping | Google Analytics, Google Analytics 4 |
| Datasource Name | dimension string | Key Metrics, Daypart, Age Gender, Location, Interest, Product, Content, Event, Mobile App, Adwords | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Datasource ID | dimension string | Key Metrics, Daypart, Age Gender, Location, Interest, Product, Content, Event, Mobile App, Adwords | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Datasource Platform | dimension string | Key Metrics, Daypart, Age Gender, Location, Interest, Product, Content, Event, Mobile App, Adwords | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Datasource Platform Type | dimension string | Key Metrics, Daypart, Age Gender, Location, Interest, Product, Content, Event, Mobile App, Adwords | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Datasource Channel Type | dimension string | Key Metrics, Daypart, Age Gender, Location, Interest, Product, Content, Event, Mobile App, Adwords | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Date | dimension date | Key Metrics, Daypart, Age Gender, Location, Interest, Product, Content, Event, Mobile App, Adwords | date | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic |
| Week ISO | dimension iso_week | Key Metrics, Daypart, Age Gender, Location, Interest, Product, Content, Event, Mobile App, Adwords | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Week | dimension string | Key Metrics, Daypart, Age Gender, Location, Interest, Product, Content, Event, Mobile App, Adwords | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Day | dimension day | Key Metrics, Daypart, Age Gender, Location, Interest, Product, Content, Event, Mobile App, Adwords | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Month | dimension string | Key Metrics, Daypart, Age Gender, Location, Interest, Product, Content, Event, Mobile App, Adwords | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Month ISO | dimension iso_month | Key Metrics, Daypart, Age Gender, Location, Interest, Product, Content, Event, Mobile App, Adwords | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Quarter | dimension string | Key Metrics, Daypart, Age Gender, Location, Interest, Product, Content, Event, Mobile App, Adwords | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Quarter ISO | dimension iso_quarter | Key Metrics, Daypart, Age Gender, Location, Interest, Product, Content, Event, Mobile App, Adwords | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Year | dimension string | Key Metrics, Daypart, Age Gender, Location, Interest, Product, Content, Event, Mobile App, Adwords | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Device | dimension string | Key Metrics, Daypart, Age Gender, Location, Interest, Content | device_category | Adobe Sitecatalyst, Facebook Ads, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Display & Video 360, Google Search Ads 360, Microsoft Ads, Mixpanel Product Analytics, Twitter Ads, Yahoo Ads, YouTube Organic |
| Event Name | dimension string | Key Metrics, Daypart, Age Gender, Location, Interest, Product, Content, Event, Mobile App | event_name | Google Analytics 4 |
| Gender | dimension string | Age Gender | gender | Facebook Ads, Facebook Pages, Google Ads, Google Analytics, Google Analytics 4, Snapchat Ads, TikTok Ads |
| New Vs Returning | dimension string | Key Metrics, Daypart, Age Gender, Location, Interest, Mobile App, Adwords | new_vs_returning | Google Analytics 4 |
| Percent Scrolled | dimension string | Key Metrics, Age Gender, Location, Interest, Mobile App, Adwords | percent_scrolled | Google Analytics 4 |
| Avg. Engaged Sessions Per User | metric number_1_digit | Key Metrics, Daypart, Age Gender, Location, Interest, Content | ||
| Avg. Engagement Time | metric formatted_time | Key Metrics, Daypart, Age Gender, Location, Interest, Content, Mobile App, Adwords | ||
| Avg. Session Duration | metric formatted_time | Key Metrics, Daypart, Age Gender, Location, Interest, Content, Mobile App, Adwords | ||
| Avg. Sessions Per User | metric number_1_digit | Key Metrics, Daypart, Age Gender, Location, Interest, Content | ||
| Bounce Denominator | metric number_2_digit | Key Metrics, Daypart, Age Gender, Location, Interest, Content, Mobile App, Adwords | Adobe Sitecatalyst, Google Ads, Google Analytics, Google Analytics 4 | |
| Bounce Rate | metric percent_2_digit | Key Metrics, Daypart, Age Gender, Location, Interest, Content | ||
| Bounces | metric integer | Key Metrics, Daypart, Age Gender, Location, Interest, Content | bounces | Adobe Sitecatalyst, Google Ads, Google Analytics, Google Analytics 4 |
| Conversions | metric integer | Key Metrics, Daypart, Age Gender, Location, Interest, Content, Mobile App | Conversions | Google Ads, Google Analytics 4, Microsoft Ads, TikTok Ads, Yahoo Ads |
| Engaged Sessions | metric integer | Key Metrics, Daypart, Age Gender, Location, Interest, Content, Mobile App, Adwords | engaged_sessions | Google Analytics 4 |
| Engagement Rate (GA4) | metric percent_2_digit | Key Metrics, Daypart, Age Gender, Location, Interest, Content, Mobile App, Adwords | ||
| Event Value | metric integer | Key Metrics, Daypart, Age Gender, Location, Interest, Content, Event, Mobile App | event_value | Google Analytics, Google Analytics 4 |
| New Users | metric integer | Key Metrics, Daypart, Age Gender, Location, Interest, Content | Google Analytics, Google Analytics 4 | |
| Revenue | metric currency | Key Metrics, Daypart, Age Gender, Location, Interest, Adwords | transaction_revenue | Google Analytics, Google Analytics 4, Google Campaign Manager 360, Microsoft Ads |
| Revenue Per Sale | metric currency | Key Metrics, Daypart, Age Gender, Location, Interest | ||
| Revenue Per Visit | metric currency | Key Metrics, Daypart, Age Gender, Location, Interest, Adwords | ||
| Sales Conversion Rate | metric percent_2_digit | Key Metrics, Daypart, Age Gender, Location, Interest | ||
| Scrolled to 90% | metric integer | Key Metrics, Age Gender, Location, Interest, Mobile App, Adwords | scrolled_to_90 | Google Analytics 4 |
| Scrolled to 90% Rate | metric percent_2_digit | Key Metrics, Age Gender, Location, Interest, Mobile App, Adwords | ||
| User Engagement Duration | metric formatted_time | Key Metrics, Daypart, Age Gender, Location, Interest, Content, Mobile App, Adwords | session_duration | Google Analytics, Google Analytics 4 |
| Sessions | metric integer | Key Metrics, Daypart, Age Gender, Location, Interest, Content, Mobile App, Adwords | sessions | Google Analytics, Google Analytics 4 |
| Total Events | metric integer | Key Metrics, Daypart, Age Gender, Location, Interest, Content, Event, Mobile App | total_events | Google Analytics, Google Analytics 4 |
| Transactions | metric integer | Key Metrics, Daypart, Age Gender, Location, Interest | transactions | Google Analytics, Google Analytics 4, Google Campaign Manager 360 |
| Users | metric integer | Key Metrics, Daypart, Age Gender, Location, Interest, Product, Content | Google Analytics, Google Analytics 4 | |
| Views | metric integer | Key Metrics, Daypart, Age Gender, Location, Interest, Content, Mobile App, Adwords | views | Google Analytics 4 |
| Field Label (Nugit) | Type | Nugit Tables | Field Name (API) | Combines With |
|---|---|---|---|---|
| Campaign | dimension string | Key Metrics, Daypart, Location, Content, Adwords | campaign | Facebook Ads, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, LinkedIn Ads, Microsoft Ads, Snapchat Ads, TikTok Ads, Twitter Ads, Yahoo Ads |
| Channel | dimension string | Key Metrics, Daypart, Age Gender, Location, Interest | channel_grouping | Google Analytics, Google Analytics 4 |
| Country | dimension string | Location | country | Adobe Sitecatalyst, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, LinkedIn Ads, Snapchat Ads, TikTok Ads, Twitter Ads, YouTube Organic |
| Datasource Name | dimension string | Key Metrics, Daypart, Age Gender, Location, Interest, Product, Content, Event, Mobile App, Adwords | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Datasource ID | dimension string | Key Metrics, Daypart, Age Gender, Location, Interest, Product, Content, Event, Mobile App, Adwords | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Datasource Platform | dimension string | Key Metrics, Daypart, Age Gender, Location, Interest, Product, Content, Event, Mobile App, Adwords | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Datasource Platform Type | dimension string | Key Metrics, Daypart, Age Gender, Location, Interest, Product, Content, Event, Mobile App, Adwords | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Datasource Channel Type | dimension string | Key Metrics, Daypart, Age Gender, Location, Interest, Product, Content, Event, Mobile App, Adwords | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Date | dimension date | Key Metrics, Daypart, Age Gender, Location, Interest, Product, Content, Event, Mobile App, Adwords | date | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic |
| Week ISO | dimension iso_week | Key Metrics, Daypart, Age Gender, Location, Interest, Product, Content, Event, Mobile App, Adwords | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Week | dimension string | Key Metrics, Daypart, Age Gender, Location, Interest, Product, Content, Event, Mobile App, Adwords | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Day | dimension day | Key Metrics, Daypart, Age Gender, Location, Interest, Product, Content, Event, Mobile App, Adwords | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Month | dimension string | Key Metrics, Daypart, Age Gender, Location, Interest, Product, Content, Event, Mobile App, Adwords | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Month ISO | dimension iso_month | Key Metrics, Daypart, Age Gender, Location, Interest, Product, Content, Event, Mobile App, Adwords | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Quarter | dimension string | Key Metrics, Daypart, Age Gender, Location, Interest, Product, Content, Event, Mobile App, Adwords | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Quarter ISO | dimension iso_quarter | Key Metrics, Daypart, Age Gender, Location, Interest, Product, Content, Event, Mobile App, Adwords | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Year | dimension string | Key Metrics, Daypart, Age Gender, Location, Interest, Product, Content, Event, Mobile App, Adwords | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Device | dimension string | Key Metrics, Daypart, Age Gender, Location, Interest, Content | device_category | Adobe Sitecatalyst, Facebook Ads, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Display & Video 360, Google Search Ads 360, Microsoft Ads, Mixpanel Product Analytics, Twitter Ads, Yahoo Ads, YouTube Organic |
| Event Name | dimension string | Key Metrics, Daypart, Age Gender, Location, Interest, Product, Content, Event, Mobile App | event_name | Google Analytics 4 |
| New Vs Returning | dimension string | Key Metrics, Daypart, Age Gender, Location, Interest, Mobile App, Adwords | new_vs_returning | Google Analytics 4 |
| Percent Scrolled | dimension string | Key Metrics, Age Gender, Location, Interest, Mobile App, Adwords | percent_scrolled | Google Analytics 4 |
| Region | dimension string | Location | region | Adobe Sitecatalyst, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, LinkedIn Ads, Mixpanel Product Analytics, YouGov BrandIndex, YouTube Organic |
| Avg. Engaged Sessions Per User | metric number_1_digit | Key Metrics, Daypart, Age Gender, Location, Interest, Content | ||
| Avg. Engagement Time | metric formatted_time | Key Metrics, Daypart, Age Gender, Location, Interest, Content, Mobile App, Adwords | ||
| Avg. Session Duration | metric formatted_time | Key Metrics, Daypart, Age Gender, Location, Interest, Content, Mobile App, Adwords | ||
| Avg. Sessions Per User | metric number_1_digit | Key Metrics, Daypart, Age Gender, Location, Interest, Content | ||
| Bounce Denominator | metric number_2_digit | Key Metrics, Daypart, Age Gender, Location, Interest, Content, Mobile App, Adwords | Adobe Sitecatalyst, Google Ads, Google Analytics, Google Analytics 4 | |
| Bounce Rate | metric percent_2_digit | Key Metrics, Daypart, Age Gender, Location, Interest, Content | ||
| Bounces | metric integer | Key Metrics, Daypart, Age Gender, Location, Interest, Content | bounces | Adobe Sitecatalyst, Google Ads, Google Analytics, Google Analytics 4 |
| Conversions | metric integer | Key Metrics, Daypart, Age Gender, Location, Interest, Content, Mobile App | Conversions | Google Ads, Google Analytics 4, Microsoft Ads, TikTok Ads, Yahoo Ads |
| Engaged Sessions | metric integer | Key Metrics, Daypart, Age Gender, Location, Interest, Content, Mobile App, Adwords | engaged_sessions | Google Analytics 4 |
| Engagement Rate (GA4) | metric percent_2_digit | Key Metrics, Daypart, Age Gender, Location, Interest, Content, Mobile App, Adwords | ||
| Event Value | metric integer | Key Metrics, Daypart, Age Gender, Location, Interest, Content, Event, Mobile App | event_value | Google Analytics, Google Analytics 4 |
| New Users | metric integer | Key Metrics, Daypart, Age Gender, Location, Interest, Content | Google Analytics, Google Analytics 4 | |
| Revenue | metric currency | Key Metrics, Daypart, Age Gender, Location, Interest, Adwords | transaction_revenue | Google Analytics, Google Analytics 4, Google Campaign Manager 360, Microsoft Ads |
| Revenue Per Sale | metric currency | Key Metrics, Daypart, Age Gender, Location, Interest | ||
| Revenue Per Visit | metric currency | Key Metrics, Daypart, Age Gender, Location, Interest, Adwords | ||
| Sales Conversion Rate | metric percent_2_digit | Key Metrics, Daypart, Age Gender, Location, Interest | ||
| Scrolled to 90% | metric integer | Key Metrics, Age Gender, Location, Interest, Mobile App, Adwords | scrolled_to_90 | Google Analytics 4 |
| Scrolled to 90% Rate | metric percent_2_digit | Key Metrics, Age Gender, Location, Interest, Mobile App, Adwords | ||
| User Engagement Duration | metric formatted_time | Key Metrics, Daypart, Age Gender, Location, Interest, Content, Mobile App, Adwords | session_duration | Google Analytics, Google Analytics 4 |
| Sessions | metric integer | Key Metrics, Daypart, Age Gender, Location, Interest, Content, Mobile App, Adwords | sessions | Google Analytics, Google Analytics 4 |
| Total Events | metric integer | Key Metrics, Daypart, Age Gender, Location, Interest, Content, Event, Mobile App | total_events | Google Analytics, Google Analytics 4 |
| Transactions | metric integer | Key Metrics, Daypart, Age Gender, Location, Interest | transactions | Google Analytics, Google Analytics 4, Google Campaign Manager 360 |
| Users | metric integer | Key Metrics, Daypart, Age Gender, Location, Interest, Product, Content | Google Analytics, Google Analytics 4 | |
| Views | metric integer | Key Metrics, Daypart, Age Gender, Location, Interest, Content, Mobile App, Adwords | views | Google Analytics 4 |
| Field Label (Nugit) | Type | Nugit Tables | Field Name (API) | Combines With |
|---|---|---|---|---|
| Channel | dimension string | Key Metrics, Daypart, Age Gender, Location, Interest | channel_grouping | Google Analytics, Google Analytics 4 |
| Datasource Name | dimension string | Key Metrics, Daypart, Age Gender, Location, Interest, Product, Content, Event, Mobile App, Adwords | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Datasource ID | dimension string | Key Metrics, Daypart, Age Gender, Location, Interest, Product, Content, Event, Mobile App, Adwords | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Datasource Platform | dimension string | Key Metrics, Daypart, Age Gender, Location, Interest, Product, Content, Event, Mobile App, Adwords | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Datasource Platform Type | dimension string | Key Metrics, Daypart, Age Gender, Location, Interest, Product, Content, Event, Mobile App, Adwords | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Datasource Channel Type | dimension string | Key Metrics, Daypart, Age Gender, Location, Interest, Product, Content, Event, Mobile App, Adwords | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Date | dimension date | Key Metrics, Daypart, Age Gender, Location, Interest, Product, Content, Event, Mobile App, Adwords | date | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic |
| Week ISO | dimension iso_week | Key Metrics, Daypart, Age Gender, Location, Interest, Product, Content, Event, Mobile App, Adwords | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Week | dimension string | Key Metrics, Daypart, Age Gender, Location, Interest, Product, Content, Event, Mobile App, Adwords | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Day | dimension day | Key Metrics, Daypart, Age Gender, Location, Interest, Product, Content, Event, Mobile App, Adwords | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Month | dimension string | Key Metrics, Daypart, Age Gender, Location, Interest, Product, Content, Event, Mobile App, Adwords | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Month ISO | dimension iso_month | Key Metrics, Daypart, Age Gender, Location, Interest, Product, Content, Event, Mobile App, Adwords | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Quarter | dimension string | Key Metrics, Daypart, Age Gender, Location, Interest, Product, Content, Event, Mobile App, Adwords | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Quarter ISO | dimension iso_quarter | Key Metrics, Daypart, Age Gender, Location, Interest, Product, Content, Event, Mobile App, Adwords | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Year | dimension string | Key Metrics, Daypart, Age Gender, Location, Interest, Product, Content, Event, Mobile App, Adwords | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Device | dimension string | Key Metrics, Daypart, Age Gender, Location, Interest, Content | device_category | Adobe Sitecatalyst, Facebook Ads, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Display & Video 360, Google Search Ads 360, Microsoft Ads, Mixpanel Product Analytics, Twitter Ads, Yahoo Ads, YouTube Organic |
| Event Name | dimension string | Key Metrics, Daypart, Age Gender, Location, Interest, Product, Content, Event, Mobile App | event_name | Google Analytics 4 |
| Interest Affinity Category | dimension string | Interest | interest_affinity_category | Google Analytics, Google Analytics 4 |
| New Vs Returning | dimension string | Key Metrics, Daypart, Age Gender, Location, Interest, Mobile App, Adwords | new_vs_returning | Google Analytics 4 |
| Percent Scrolled | dimension string | Key Metrics, Age Gender, Location, Interest, Mobile App, Adwords | percent_scrolled | Google Analytics 4 |
| Avg. Engaged Sessions Per User | metric number_1_digit | Key Metrics, Daypart, Age Gender, Location, Interest, Content | ||
| Avg. Engagement Time | metric formatted_time | Key Metrics, Daypart, Age Gender, Location, Interest, Content, Mobile App, Adwords | ||
| Avg. Session Duration | metric formatted_time | Key Metrics, Daypart, Age Gender, Location, Interest, Content, Mobile App, Adwords | ||
| Avg. Sessions Per User | metric number_1_digit | Key Metrics, Daypart, Age Gender, Location, Interest, Content | ||
| Bounce Denominator | metric number_2_digit | Key Metrics, Daypart, Age Gender, Location, Interest, Content, Mobile App, Adwords | Adobe Sitecatalyst, Google Ads, Google Analytics, Google Analytics 4 | |
| Bounce Rate | metric percent_2_digit | Key Metrics, Daypart, Age Gender, Location, Interest, Content | ||
| Bounces | metric integer | Key Metrics, Daypart, Age Gender, Location, Interest, Content | bounces | Adobe Sitecatalyst, Google Ads, Google Analytics, Google Analytics 4 |
| Conversions | metric integer | Key Metrics, Daypart, Age Gender, Location, Interest, Content, Mobile App | Conversions | Google Ads, Google Analytics 4, Microsoft Ads, TikTok Ads, Yahoo Ads |
| Engaged Sessions | metric integer | Key Metrics, Daypart, Age Gender, Location, Interest, Content, Mobile App, Adwords | engaged_sessions | Google Analytics 4 |
| Engagement Rate (GA4) | metric percent_2_digit | Key Metrics, Daypart, Age Gender, Location, Interest, Content, Mobile App, Adwords | ||
| Event Value | metric integer | Key Metrics, Daypart, Age Gender, Location, Interest, Content, Event, Mobile App | event_value | Google Analytics, Google Analytics 4 |
| New Users | metric integer | Key Metrics, Daypart, Age Gender, Location, Interest, Content | Google Analytics, Google Analytics 4 | |
| Revenue | metric currency | Key Metrics, Daypart, Age Gender, Location, Interest, Adwords | transaction_revenue | Google Analytics, Google Analytics 4, Google Campaign Manager 360, Microsoft Ads |
| Revenue Per Sale | metric currency | Key Metrics, Daypart, Age Gender, Location, Interest | ||
| Revenue Per Visit | metric currency | Key Metrics, Daypart, Age Gender, Location, Interest, Adwords | ||
| Sales Conversion Rate | metric percent_2_digit | Key Metrics, Daypart, Age Gender, Location, Interest | ||
| Scrolled to 90% | metric integer | Key Metrics, Age Gender, Location, Interest, Mobile App, Adwords | scrolled_to_90 | Google Analytics 4 |
| Scrolled to 90% Rate | metric percent_2_digit | Key Metrics, Age Gender, Location, Interest, Mobile App, Adwords | ||
| User Engagement Duration | metric formatted_time | Key Metrics, Daypart, Age Gender, Location, Interest, Content, Mobile App, Adwords | session_duration | Google Analytics, Google Analytics 4 |
| Sessions | metric integer | Key Metrics, Daypart, Age Gender, Location, Interest, Content, Mobile App, Adwords | sessions | Google Analytics, Google Analytics 4 |
| Total Events | metric integer | Key Metrics, Daypart, Age Gender, Location, Interest, Content, Event, Mobile App | total_events | Google Analytics, Google Analytics 4 |
| Transactions | metric integer | Key Metrics, Daypart, Age Gender, Location, Interest | transactions | Google Analytics, Google Analytics 4, Google Campaign Manager 360 |
| Users | metric integer | Key Metrics, Daypart, Age Gender, Location, Interest, Product, Content | Google Analytics, Google Analytics 4 | |
| Views | metric integer | Key Metrics, Daypart, Age Gender, Location, Interest, Content, Mobile App, Adwords | views | Google Analytics 4 |
| Field Label (Nugit) | Type | Nugit Tables | Field Name (API) | Combines With |
|---|---|---|---|---|
| Datasource Name | dimension string | Key Metrics, Daypart, Age Gender, Location, Interest, Product, Content, Event, Mobile App, Adwords | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Datasource ID | dimension string | Key Metrics, Daypart, Age Gender, Location, Interest, Product, Content, Event, Mobile App, Adwords | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Datasource Platform | dimension string | Key Metrics, Daypart, Age Gender, Location, Interest, Product, Content, Event, Mobile App, Adwords | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Datasource Platform Type | dimension string | Key Metrics, Daypart, Age Gender, Location, Interest, Product, Content, Event, Mobile App, Adwords | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Datasource Channel Type | dimension string | Key Metrics, Daypart, Age Gender, Location, Interest, Product, Content, Event, Mobile App, Adwords | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Date | dimension date | Key Metrics, Daypart, Age Gender, Location, Interest, Product, Content, Event, Mobile App, Adwords | date | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic |
| Week ISO | dimension iso_week | Key Metrics, Daypart, Age Gender, Location, Interest, Product, Content, Event, Mobile App, Adwords | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Week | dimension string | Key Metrics, Daypart, Age Gender, Location, Interest, Product, Content, Event, Mobile App, Adwords | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Day | dimension day | Key Metrics, Daypart, Age Gender, Location, Interest, Product, Content, Event, Mobile App, Adwords | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Month | dimension string | Key Metrics, Daypart, Age Gender, Location, Interest, Product, Content, Event, Mobile App, Adwords | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Month ISO | dimension iso_month | Key Metrics, Daypart, Age Gender, Location, Interest, Product, Content, Event, Mobile App, Adwords | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Quarter | dimension string | Key Metrics, Daypart, Age Gender, Location, Interest, Product, Content, Event, Mobile App, Adwords | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Quarter ISO | dimension iso_quarter | Key Metrics, Daypart, Age Gender, Location, Interest, Product, Content, Event, Mobile App, Adwords | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Year | dimension string | Key Metrics, Daypart, Age Gender, Location, Interest, Product, Content, Event, Mobile App, Adwords | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Product Name | dimension string | Product | product_name | Google Analytics, Google Analytics 4 |
| Event Name | dimension string | Key Metrics, Daypart, Age Gender, Location, Interest, Product, Content, Event, Mobile App | event_name | Google Analytics 4 |
| Item Quantity | metric integer | Product | item_quantity | Google Analytics, Google Analytics 4 |
| Item Revenue | metric currency | Product | item_revenue | Google Analytics, Google Analytics 4 |
| Product Add to Cart | metric integer | Product | product_adds_to_cart | Google Analytics, Google Analytics 4 |
| Product Checkouts | metric integer | Product | product_checkouts | Google Analytics, Google Analytics 4 |
| Product Detail Views | metric integer | Product | product_detail_views | Google Analytics, Google Analytics 4 |
| Product List Views | metric integer | Product | product_list_views | Google Analytics, Google Analytics 4 |
| Users | metric integer | Key Metrics, Daypart, Age Gender, Location, Interest, Product, Content | Google Analytics, Google Analytics 4 |
| Field Label (Nugit) | Type | Nugit Tables | Field Name (API) | Combines With |
|---|---|---|---|---|
| Datasource Name | dimension string | Key Metrics, Daypart, Age Gender, Location, Interest, Product, Content, Event, Mobile App, Adwords | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Datasource ID | dimension string | Key Metrics, Daypart, Age Gender, Location, Interest, Product, Content, Event, Mobile App, Adwords | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Datasource Platform | dimension string | Key Metrics, Daypart, Age Gender, Location, Interest, Product, Content, Event, Mobile App, Adwords | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Datasource Platform Type | dimension string | Key Metrics, Daypart, Age Gender, Location, Interest, Product, Content, Event, Mobile App, Adwords | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Datasource Channel Type | dimension string | Key Metrics, Daypart, Age Gender, Location, Interest, Product, Content, Event, Mobile App, Adwords | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Date | dimension date | Key Metrics, Daypart, Age Gender, Location, Interest, Product, Content, Event, Mobile App, Adwords | date | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic |
| Week ISO | dimension iso_week | Key Metrics, Daypart, Age Gender, Location, Interest, Product, Content, Event, Mobile App, Adwords | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Week | dimension string | Key Metrics, Daypart, Age Gender, Location, Interest, Product, Content, Event, Mobile App, Adwords | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Day | dimension day | Key Metrics, Daypart, Age Gender, Location, Interest, Product, Content, Event, Mobile App, Adwords | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Month | dimension string | Key Metrics, Daypart, Age Gender, Location, Interest, Product, Content, Event, Mobile App, Adwords | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Month ISO | dimension iso_month | Key Metrics, Daypart, Age Gender, Location, Interest, Product, Content, Event, Mobile App, Adwords | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Quarter | dimension string | Key Metrics, Daypart, Age Gender, Location, Interest, Product, Content, Event, Mobile App, Adwords | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Quarter ISO | dimension iso_quarter | Key Metrics, Daypart, Age Gender, Location, Interest, Product, Content, Event, Mobile App, Adwords | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Year | dimension string | Key Metrics, Daypart, Age Gender, Location, Interest, Product, Content, Event, Mobile App, Adwords | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Campaign | dimension string | Key Metrics, Daypart, Location, Content, Adwords | campaign | Facebook Ads, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, LinkedIn Ads, Microsoft Ads, Snapchat Ads, TikTok Ads, Twitter Ads, Yahoo Ads |
| Device | dimension string | Key Metrics, Daypart, Age Gender, Location, Interest, Content | device_category | Adobe Sitecatalyst, Facebook Ads, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Display & Video 360, Google Search Ads 360, Microsoft Ads, Mixpanel Product Analytics, Twitter Ads, Yahoo Ads, YouTube Organic |
| Event Name | dimension string | Key Metrics, Daypart, Age Gender, Location, Interest, Product, Content, Event, Mobile App | event_name | Google Analytics 4 |
| Landing Page | dimension string | Content | landing_page_path | Google Analytics, Google Analytics 4, Google Search Ads 360 |
| Page Path | dimension string | Content | page_path | Google Analytics, Google Analytics 4 |
| Page Path Level 1 | dimension string | Content | page_path_level1 | Google Analytics, Google Analytics 4 |
| Page Path Level 2 | dimension string | Content | page_path_level2 | Google Analytics, Google Analytics 4 |
| Page Path Level 3 | dimension string | Content | page_path_level3 | Google Analytics, Google Analytics 4 |
| Page Title | dimension string | Content | page_title | Google Analytics, Google Analytics 4 |
| Medium | dimension string | Key Metrics, Daypart, Content | medium | Google Analytics, Google Analytics 4 |
| Source | dimension string | Key Metrics, Daypart, Content | source | Google Analytics, Google Analytics 4, Yahoo Ads |
| Avg. Engaged Sessions Per User | metric number_1_digit | Key Metrics, Daypart, Age Gender, Location, Interest, Content | ||
| Avg. Engagement Time | metric formatted_time | Key Metrics, Daypart, Age Gender, Location, Interest, Content, Mobile App, Adwords | ||
| Avg. Session Duration | metric formatted_time | Key Metrics, Daypart, Age Gender, Location, Interest, Content, Mobile App, Adwords | ||
| Avg. Sessions Per User | metric number_1_digit | Key Metrics, Daypart, Age Gender, Location, Interest, Content | ||
| Bounce Denominator | metric number_2_digit | Key Metrics, Daypart, Age Gender, Location, Interest, Content, Mobile App, Adwords | Adobe Sitecatalyst, Google Ads, Google Analytics, Google Analytics 4 | |
| Bounce Rate | metric percent_2_digit | Key Metrics, Daypart, Age Gender, Location, Interest, Content | ||
| Bounces | metric integer | Key Metrics, Daypart, Age Gender, Location, Interest, Content | bounces | Adobe Sitecatalyst, Google Ads, Google Analytics, Google Analytics 4 |
| Conversions | metric integer | Key Metrics, Daypart, Age Gender, Location, Interest, Content, Mobile App | Conversions | Google Ads, Google Analytics 4, Microsoft Ads, TikTok Ads, Yahoo Ads |
| Engaged Sessions | metric integer | Key Metrics, Daypart, Age Gender, Location, Interest, Content, Mobile App, Adwords | engaged_sessions | Google Analytics 4 |
| Engagement Rate (GA4) | metric percent_2_digit | Key Metrics, Daypart, Age Gender, Location, Interest, Content, Mobile App, Adwords | ||
| Event Value | metric integer | Key Metrics, Daypart, Age Gender, Location, Interest, Content, Event, Mobile App | event_value | Google Analytics, Google Analytics 4 |
| New Users | metric integer | Key Metrics, Daypart, Age Gender, Location, Interest, Content | Google Analytics, Google Analytics 4 | |
| User Engagement Duration | metric formatted_time | Key Metrics, Daypart, Age Gender, Location, Interest, Content, Mobile App, Adwords | session_duration | Google Analytics, Google Analytics 4 |
| Sessions | metric integer | Key Metrics, Daypart, Age Gender, Location, Interest, Content, Mobile App, Adwords | sessions | Google Analytics, Google Analytics 4 |
| Total Events | metric integer | Key Metrics, Daypart, Age Gender, Location, Interest, Content, Event, Mobile App | total_events | Google Analytics, Google Analytics 4 |
| Users | metric integer | Key Metrics, Daypart, Age Gender, Location, Interest, Product, Content | Google Analytics, Google Analytics 4 | |
| Views | metric integer | Key Metrics, Daypart, Age Gender, Location, Interest, Content, Mobile App, Adwords | views | Google Analytics 4 |
| Field Label (Nugit) | Type | Nugit Tables | Field Name (API) | Combines With |
|---|---|---|---|---|
| Datasource Name | dimension string | Key Metrics, Daypart, Age Gender, Location, Interest, Product, Content, Event, Mobile App, Adwords | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Datasource ID | dimension string | Key Metrics, Daypart, Age Gender, Location, Interest, Product, Content, Event, Mobile App, Adwords | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Datasource Platform | dimension string | Key Metrics, Daypart, Age Gender, Location, Interest, Product, Content, Event, Mobile App, Adwords | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Datasource Platform Type | dimension string | Key Metrics, Daypart, Age Gender, Location, Interest, Product, Content, Event, Mobile App, Adwords | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Datasource Channel Type | dimension string | Key Metrics, Daypart, Age Gender, Location, Interest, Product, Content, Event, Mobile App, Adwords | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Date | dimension date | Key Metrics, Daypart, Age Gender, Location, Interest, Product, Content, Event, Mobile App, Adwords | date | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic |
| Week ISO | dimension iso_week | Key Metrics, Daypart, Age Gender, Location, Interest, Product, Content, Event, Mobile App, Adwords | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Week | dimension string | Key Metrics, Daypart, Age Gender, Location, Interest, Product, Content, Event, Mobile App, Adwords | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Day | dimension day | Key Metrics, Daypart, Age Gender, Location, Interest, Product, Content, Event, Mobile App, Adwords | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Month | dimension string | Key Metrics, Daypart, Age Gender, Location, Interest, Product, Content, Event, Mobile App, Adwords | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Month ISO | dimension iso_month | Key Metrics, Daypart, Age Gender, Location, Interest, Product, Content, Event, Mobile App, Adwords | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Quarter | dimension string | Key Metrics, Daypart, Age Gender, Location, Interest, Product, Content, Event, Mobile App, Adwords | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Quarter ISO | dimension iso_quarter | Key Metrics, Daypart, Age Gender, Location, Interest, Product, Content, Event, Mobile App, Adwords | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Year | dimension string | Key Metrics, Daypart, Age Gender, Location, Interest, Product, Content, Event, Mobile App, Adwords | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Event Name | dimension string | Key Metrics, Daypart, Age Gender, Location, Interest, Product, Content, Event, Mobile App | event_name | Google Analytics 4 |
| Event Value | metric integer | Key Metrics, Daypart, Age Gender, Location, Interest, Content, Event, Mobile App | event_value | Google Analytics, Google Analytics 4 |
| Total Events | metric integer | Key Metrics, Daypart, Age Gender, Location, Interest, Content, Event, Mobile App | total_events | Google Analytics, Google Analytics 4 |
| Field Label (Nugit) | Type | Nugit Tables | Field Name (API) | Combines With |
|---|---|---|---|---|
| Datasource Name | dimension string | Key Metrics, Daypart, Age Gender, Location, Interest, Product, Content, Event, Mobile App, Adwords | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Datasource ID | dimension string | Key Metrics, Daypart, Age Gender, Location, Interest, Product, Content, Event, Mobile App, Adwords | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Datasource Platform | dimension string | Key Metrics, Daypart, Age Gender, Location, Interest, Product, Content, Event, Mobile App, Adwords | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Datasource Platform Type | dimension string | Key Metrics, Daypart, Age Gender, Location, Interest, Product, Content, Event, Mobile App, Adwords | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Datasource Channel Type | dimension string | Key Metrics, Daypart, Age Gender, Location, Interest, Product, Content, Event, Mobile App, Adwords | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Date | dimension date | Key Metrics, Daypart, Age Gender, Location, Interest, Product, Content, Event, Mobile App, Adwords | date | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic |
| Week ISO | dimension iso_week | Key Metrics, Daypart, Age Gender, Location, Interest, Product, Content, Event, Mobile App, Adwords | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Week | dimension string | Key Metrics, Daypart, Age Gender, Location, Interest, Product, Content, Event, Mobile App, Adwords | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Day | dimension day | Key Metrics, Daypart, Age Gender, Location, Interest, Product, Content, Event, Mobile App, Adwords | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Month | dimension string | Key Metrics, Daypart, Age Gender, Location, Interest, Product, Content, Event, Mobile App, Adwords | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Month ISO | dimension iso_month | Key Metrics, Daypart, Age Gender, Location, Interest, Product, Content, Event, Mobile App, Adwords | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Quarter | dimension string | Key Metrics, Daypart, Age Gender, Location, Interest, Product, Content, Event, Mobile App, Adwords | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Quarter ISO | dimension iso_quarter | Key Metrics, Daypart, Age Gender, Location, Interest, Product, Content, Event, Mobile App, Adwords | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Year | dimension string | Key Metrics, Daypart, Age Gender, Location, Interest, Product, Content, Event, Mobile App, Adwords | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Event Name | dimension string | Key Metrics, Daypart, Age Gender, Location, Interest, Product, Content, Event, Mobile App | event_name | Google Analytics 4 |
| Mobile Device Info | dimension string | Mobile App | mobile_device_info | Google Analytics, Google Analytics 4 |
| New Vs Returning | dimension string | Key Metrics, Daypart, Age Gender, Location, Interest, Mobile App, Adwords | new_vs_returning | Google Analytics 4 |
| Percent Scrolled | dimension string | Key Metrics, Age Gender, Location, Interest, Mobile App, Adwords | percent_scrolled | Google Analytics 4 |
| Avg. Engagement Time | metric formatted_time | Key Metrics, Daypart, Age Gender, Location, Interest, Content, Mobile App, Adwords | ||
| Avg. Session Duration | metric formatted_time | Key Metrics, Daypart, Age Gender, Location, Interest, Content, Mobile App, Adwords | ||
| Bounce Denominator | metric number_2_digit | Key Metrics, Daypart, Age Gender, Location, Interest, Content, Mobile App, Adwords | Adobe Sitecatalyst, Google Ads, Google Analytics, Google Analytics 4 | |
| Conversions | metric integer | Key Metrics, Daypart, Age Gender, Location, Interest, Content, Mobile App | Conversions | Google Ads, Google Analytics 4, Microsoft Ads, TikTok Ads, Yahoo Ads |
| Engaged Sessions | metric integer | Key Metrics, Daypart, Age Gender, Location, Interest, Content, Mobile App, Adwords | engaged_sessions | Google Analytics 4 |
| Engagement Rate (GA4) | metric percent_2_digit | Key Metrics, Daypart, Age Gender, Location, Interest, Content, Mobile App, Adwords | ||
| Event Value | metric integer | Key Metrics, Daypart, Age Gender, Location, Interest, Content, Event, Mobile App | event_value | Google Analytics, Google Analytics 4 |
| Scrolled to 90% | metric integer | Key Metrics, Age Gender, Location, Interest, Mobile App, Adwords | scrolled_to_90 | Google Analytics 4 |
| Scrolled to 90% Rate | metric percent_2_digit | Key Metrics, Age Gender, Location, Interest, Mobile App, Adwords | ||
| User Engagement Duration | metric formatted_time | Key Metrics, Daypart, Age Gender, Location, Interest, Content, Mobile App, Adwords | session_duration | Google Analytics, Google Analytics 4 |
| Sessions | metric integer | Key Metrics, Daypart, Age Gender, Location, Interest, Content, Mobile App, Adwords | sessions | Google Analytics, Google Analytics 4 |
| Total Events | metric integer | Key Metrics, Daypart, Age Gender, Location, Interest, Content, Event, Mobile App | total_events | Google Analytics, Google Analytics 4 |
| Views | metric integer | Key Metrics, Daypart, Age Gender, Location, Interest, Content, Mobile App, Adwords | views | Google Analytics 4 |
| Field Label (Nugit) | Type | Nugit Tables | Field Name (API) | Combines With |
|---|---|---|---|---|
| Campaign | dimension string | Key Metrics, Daypart, Location, Content, Adwords | campaign | Facebook Ads, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, LinkedIn Ads, Microsoft Ads, Snapchat Ads, TikTok Ads, Twitter Ads, Yahoo Ads |
| Campaign ID | dimension string | Adwords | adwords_campaign_id | Facebook Ads, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, LinkedIn Ads, Microsoft Ads, Snapchat Ads, TikTok Ads, Twitter Ads, Yahoo Ads |
| Datasource Name | dimension string | Key Metrics, Daypart, Age Gender, Location, Interest, Product, Content, Event, Mobile App, Adwords | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Datasource ID | dimension string | Key Metrics, Daypart, Age Gender, Location, Interest, Product, Content, Event, Mobile App, Adwords | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Datasource Platform | dimension string | Key Metrics, Daypart, Age Gender, Location, Interest, Product, Content, Event, Mobile App, Adwords | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Datasource Platform Type | dimension string | Key Metrics, Daypart, Age Gender, Location, Interest, Product, Content, Event, Mobile App, Adwords | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Datasource Channel Type | dimension string | Key Metrics, Daypart, Age Gender, Location, Interest, Product, Content, Event, Mobile App, Adwords | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Date | dimension date | Key Metrics, Daypart, Age Gender, Location, Interest, Product, Content, Event, Mobile App, Adwords | date | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic |
| Week ISO | dimension iso_week | Key Metrics, Daypart, Age Gender, Location, Interest, Product, Content, Event, Mobile App, Adwords | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Week | dimension string | Key Metrics, Daypart, Age Gender, Location, Interest, Product, Content, Event, Mobile App, Adwords | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Day | dimension day | Key Metrics, Daypart, Age Gender, Location, Interest, Product, Content, Event, Mobile App, Adwords | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Month | dimension string | Key Metrics, Daypart, Age Gender, Location, Interest, Product, Content, Event, Mobile App, Adwords | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Month ISO | dimension iso_month | Key Metrics, Daypart, Age Gender, Location, Interest, Product, Content, Event, Mobile App, Adwords | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Quarter | dimension string | Key Metrics, Daypart, Age Gender, Location, Interest, Product, Content, Event, Mobile App, Adwords | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Quarter ISO | dimension iso_quarter | Key Metrics, Daypart, Age Gender, Location, Interest, Product, Content, Event, Mobile App, Adwords | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Year | dimension string | Key Metrics, Daypart, Age Gender, Location, Interest, Product, Content, Event, Mobile App, Adwords | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic | |
| Keyword | dimension string | Adwords | keyword | Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Search Ads 360, Microsoft Ads, Twitter Ads, Yahoo Ads |
| New Vs Returning | dimension string | Key Metrics, Daypart, Age Gender, Location, Interest, Mobile App, Adwords | new_vs_returning | Google Analytics 4 |
| Percent Scrolled | dimension string | Key Metrics, Age Gender, Location, Interest, Mobile App, Adwords | percent_scrolled | Google Analytics 4 |
| Avg. Engagement Time | metric formatted_time | Key Metrics, Daypart, Age Gender, Location, Interest, Content, Mobile App, Adwords | ||
| Avg. Session Duration | metric formatted_time | Key Metrics, Daypart, Age Gender, Location, Interest, Content, Mobile App, Adwords | ||
| Bounce Denominator | metric number_2_digit | Key Metrics, Daypart, Age Gender, Location, Interest, Content, Mobile App, Adwords | Adobe Sitecatalyst, Google Ads, Google Analytics, Google Analytics 4 | |
| Clicks | metric integer | Adwords | ad_clicks | Facebook Ads, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, LinkedIn Ads, Microsoft Ads, TikTok Ads, Twitter Ads, Yahoo Ads |
| Engaged Sessions | metric integer | Key Metrics, Daypart, Age Gender, Location, Interest, Content, Mobile App, Adwords | engaged_sessions | Google Analytics 4 |
| Engagement Rate (GA4) | metric percent_2_digit | Key Metrics, Daypart, Age Gender, Location, Interest, Content, Mobile App, Adwords | ||
| Impressions | metric integer | Adwords | impressions | Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Instagram Business, LinkedIn Ads, Microsoft Ads, Snapchat Ads, TikTok Ads, Twitter Ads, Yahoo Ads |
| Revenue | metric currency | Key Metrics, Daypart, Age Gender, Location, Interest, Adwords | transaction_revenue | Google Analytics, Google Analytics 4, Google Campaign Manager 360, Microsoft Ads |
| Revenue Per Visit | metric currency | Key Metrics, Daypart, Age Gender, Location, Interest, Adwords | ||
| Scrolled to 90% | metric integer | Key Metrics, Age Gender, Location, Interest, Mobile App, Adwords | scrolled_to_90 | Google Analytics 4 |
| Scrolled to 90% Rate | metric percent_2_digit | Key Metrics, Age Gender, Location, Interest, Mobile App, Adwords | ||
| User Engagement Duration | metric formatted_time | Key Metrics, Daypart, Age Gender, Location, Interest, Content, Mobile App, Adwords | session_duration | Google Analytics, Google Analytics 4 |
| Sessions | metric integer | Key Metrics, Daypart, Age Gender, Location, Interest, Content, Mobile App, Adwords | sessions | Google Analytics, Google Analytics 4 |
| Views | metric integer | Key Metrics, Daypart, Age Gender, Location, Interest, Content, Mobile App, Adwords | views | Google Analytics 4 |