Google Analytics Supported Fields

Key Metrics

Daypart

Age Gender

Location

Interest

Product

Event Label

Content

Event

Shopping

Entry Page

Exit Page

Mobile App

Adwords

Field Label (Nugit)	Type	Nugit Tables	Field Name (API)	Combines With
Campaign	dimension string	Key Metrics, Daypart, Age Gender, Location, Interest, Shopping, Adwords	campaign	Facebook Ads, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, LinkedIn Ads, Microsoft Ads, Snapchat Ads, TikTok Ads, Twitter Ads, Yahoo Ads
Channel	dimension string	Key Metrics, Daypart, Age Gender, Location, Interest, Shopping	channel_grouping	Google Analytics, Google Analytics 4
Datasource Name	dimension string	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Event Label, Content, Event, Shopping, Entry Page, Exit Page, Mobile App, Adwords		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Datasource ID	dimension string	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Event Label, Content, Event, Shopping, Entry Page, Exit Page, Mobile App, Adwords		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Datasource Platform	dimension string	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Event Label, Content, Event, Shopping, Entry Page, Exit Page, Mobile App, Adwords		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Datasource Platform Type	dimension string	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Event Label, Content, Event, Shopping, Entry Page, Exit Page, Mobile App, Adwords		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Datasource Channel Type	dimension string	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Event Label, Content, Event, Shopping, Entry Page, Exit Page, Mobile App, Adwords		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Date	dimension date	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Event Label, Content, Event, Shopping, Entry Page, Exit Page, Mobile App, Adwords	date	Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Week ISO	dimension iso_week	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Event Label, Content, Event, Shopping, Entry Page, Exit Page, Mobile App, Adwords		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Week	dimension string	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Event Label, Content, Event, Shopping, Entry Page, Exit Page, Mobile App, Adwords		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Day	dimension day	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Event Label, Content, Event, Shopping, Entry Page, Exit Page, Mobile App, Adwords		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Month	dimension string	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Event Label, Content, Event, Shopping, Entry Page, Exit Page, Mobile App, Adwords		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Month ISO	dimension iso_month	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Event Label, Content, Event, Shopping, Entry Page, Exit Page, Mobile App, Adwords		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Quarter	dimension string	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Event Label, Content, Event, Shopping, Entry Page, Exit Page, Mobile App, Adwords		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Quarter ISO	dimension iso_quarter	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Event Label, Content, Event, Shopping, Entry Page, Exit Page, Mobile App, Adwords		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Year	dimension string	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Event Label, Content, Event, Shopping, Entry Page, Exit Page, Mobile App, Adwords		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Device	dimension string	Key Metrics, Daypart, Age Gender, Location, Interest, Shopping	device_category	Adobe Sitecatalyst, Facebook Ads, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Display & Video 360, Google Search Ads 360, Microsoft Ads, Mixpanel Product Analytics, Twitter Ads, Yahoo Ads, YouTube Organic
Medium	dimension string	Key Metrics, Daypart	medium	Google Analytics, Google Analytics 4
Source	dimension string	Key Metrics, Daypart	source	Google Analytics, Google Analytics 4, Yahoo Ads
Avg. Session Duration	metric formatted_time	Key Metrics, Daypart, Age Gender, Location, Interest, Content, Shopping, Entry Page, Exit Page
Bounce Denominator	metric number_2_digit	Key Metrics, Daypart, Age Gender, Location, Interest, Content, Shopping, Entry Page, Exit Page, Mobile App, Adwords		Adobe Sitecatalyst, Google Ads, Google Analytics, Google Analytics 4
Bounce Rate	metric percent_2_digit	Key Metrics, Daypart, Age Gender, Location, Interest, Content, Shopping, Entry Page, Exit Page
Bounces	metric integer	Key Metrics, Daypart, Age Gender, Location, Interest, Content, Shopping, Entry Page, Exit Page	bounces	Adobe Sitecatalyst, Google Ads, Google Analytics, Google Analytics 4
Event Value	metric integer	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Event Label, Event, Shopping	event_value	Google Analytics, Google Analytics 4
Goal Abandons	metric integer	Key Metrics, Daypart, Age Gender, Location, Interest, Shopping, Mobile App, Adwords	goal_abandons_all	Google Analytics
Goal Completions	metric integer	Key Metrics, Daypart, Age Gender, Location, Interest, Shopping, Mobile App, Adwords	goal_completions_all	Google Analytics
Goal Completion Rate	metric percent_2_digit	Key Metrics, Daypart, Age Gender, Location, Interest, Shopping, Mobile App, Adwords
Goal Starts	metric integer	Key Metrics, Daypart, Age Gender, Location, Interest, Shopping, Mobile App, Adwords	goal_starts_all	Google Analytics
Goal Value	metric currency	Key Metrics, Daypart, Age Gender, Location, Interest, Shopping, Mobile App, Adwords	goal_value_all	Google Analytics
New Users	metric integer	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Content, Shopping, Entry Page, Exit Page		Google Analytics, Google Analytics 4
Total Page Views	metric integer	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Content, Shopping, Entry Page, Exit Page	pageviews	Adobe Sitecatalyst, Google Analytics
Average Pageviews	metric number_1_digit	Key Metrics, Daypart, Age Gender, Location, Interest, Content, Shopping, Entry Page, Exit Page
Revenue	metric currency	Key Metrics, Daypart, Age Gender, Location, Interest, Shopping, Entry Page, Exit Page, Adwords	transaction_revenue	Google Analytics, Google Analytics 4, Google Campaign Manager 360, Microsoft Ads
Revenue Per Sale	metric currency	Key Metrics, Daypart, Age Gender, Location, Interest, Shopping, Entry Page, Exit Page
Revenue Per Visit	metric currency	Key Metrics, Daypart, Age Gender, Location, Interest, Shopping, Entry Page, Exit Page, Adwords
Sales Conversion Rate	metric percent_2_digit	Key Metrics, Daypart, Age Gender, Location, Interest, Shopping, Entry Page, Exit Page
User Engagement Duration	metric formatted_time	Key Metrics, Daypart, Age Gender, Location, Interest, Content, Shopping, Entry Page, Exit Page	session_duration	Google Analytics, Google Analytics 4
Sessions	metric integer	Key Metrics, Daypart, Age Gender, Location, Interest, Content, Shopping, Entry Page, Exit Page, Mobile App, Adwords	sessions	Google Analytics, Google Analytics 4
Sessions with Event	metric integer	Key Metrics, Daypart, Age Gender, Location, Interest, Shopping	sessions_with_event	Google Analytics
Total Events	metric integer	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Event Label, Event, Shopping	total_events	Google Analytics, Google Analytics 4
Transactions	metric integer	Key Metrics, Daypart, Age Gender, Location, Interest, Shopping, Entry Page, Exit Page	transactions	Google Analytics, Google Analytics 4, Google Campaign Manager 360
Users	metric integer	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Content, Shopping, Entry Page, Exit Page		Google Analytics, Google Analytics 4

Field Label (Nugit)	Type	Nugit Tables	Field Name (API)	Combines With
Campaign	dimension string	Key Metrics, Daypart, Age Gender, Location, Interest, Shopping, Adwords	campaign	Facebook Ads, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, LinkedIn Ads, Microsoft Ads, Snapchat Ads, TikTok Ads, Twitter Ads, Yahoo Ads
Channel	dimension string	Key Metrics, Daypart, Age Gender, Location, Interest, Shopping	channel_grouping	Google Analytics, Google Analytics 4
Datasource Name	dimension string	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Event Label, Content, Event, Shopping, Entry Page, Exit Page, Mobile App, Adwords		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Datasource ID	dimension string	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Event Label, Content, Event, Shopping, Entry Page, Exit Page, Mobile App, Adwords		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Datasource Platform	dimension string	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Event Label, Content, Event, Shopping, Entry Page, Exit Page, Mobile App, Adwords		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Datasource Platform Type	dimension string	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Event Label, Content, Event, Shopping, Entry Page, Exit Page, Mobile App, Adwords		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Datasource Channel Type	dimension string	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Event Label, Content, Event, Shopping, Entry Page, Exit Page, Mobile App, Adwords		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Date	dimension date	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Event Label, Content, Event, Shopping, Entry Page, Exit Page, Mobile App, Adwords	date	Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Week ISO	dimension iso_week	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Event Label, Content, Event, Shopping, Entry Page, Exit Page, Mobile App, Adwords		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Week	dimension string	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Event Label, Content, Event, Shopping, Entry Page, Exit Page, Mobile App, Adwords		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Day	dimension day	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Event Label, Content, Event, Shopping, Entry Page, Exit Page, Mobile App, Adwords		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Month	dimension string	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Event Label, Content, Event, Shopping, Entry Page, Exit Page, Mobile App, Adwords		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Month ISO	dimension iso_month	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Event Label, Content, Event, Shopping, Entry Page, Exit Page, Mobile App, Adwords		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Quarter	dimension string	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Event Label, Content, Event, Shopping, Entry Page, Exit Page, Mobile App, Adwords		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Quarter ISO	dimension iso_quarter	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Event Label, Content, Event, Shopping, Entry Page, Exit Page, Mobile App, Adwords		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Year	dimension string	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Event Label, Content, Event, Shopping, Entry Page, Exit Page, Mobile App, Adwords		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Device	dimension string	Key Metrics, Daypart, Age Gender, Location, Interest, Shopping	device_category	Adobe Sitecatalyst, Facebook Ads, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Display & Video 360, Google Search Ads 360, Microsoft Ads, Mixpanel Product Analytics, Twitter Ads, Yahoo Ads, YouTube Organic
Hour	dimension hour	Daypart	hour	Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Instagram Organic, Mixpanel Product Analytics, Snapchat Ads, TikTok Ads, Twitter Ads
Medium	dimension string	Key Metrics, Daypart	medium	Google Analytics, Google Analytics 4
Source	dimension string	Key Metrics, Daypart	source	Google Analytics, Google Analytics 4, Yahoo Ads
Avg. Session Duration	metric formatted_time	Key Metrics, Daypart, Age Gender, Location, Interest, Content, Shopping, Entry Page, Exit Page
Bounce Denominator	metric number_2_digit	Key Metrics, Daypart, Age Gender, Location, Interest, Content, Shopping, Entry Page, Exit Page, Mobile App, Adwords		Adobe Sitecatalyst, Google Ads, Google Analytics, Google Analytics 4
Bounce Rate	metric percent_2_digit	Key Metrics, Daypart, Age Gender, Location, Interest, Content, Shopping, Entry Page, Exit Page
Bounces	metric integer	Key Metrics, Daypart, Age Gender, Location, Interest, Content, Shopping, Entry Page, Exit Page	bounces	Adobe Sitecatalyst, Google Ads, Google Analytics, Google Analytics 4
Event Value	metric integer	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Event Label, Event, Shopping	event_value	Google Analytics, Google Analytics 4
Goal Abandons	metric integer	Key Metrics, Daypart, Age Gender, Location, Interest, Shopping, Mobile App, Adwords	goal_abandons_all	Google Analytics
Goal Completions	metric integer	Key Metrics, Daypart, Age Gender, Location, Interest, Shopping, Mobile App, Adwords	goal_completions_all	Google Analytics
Goal Completion Rate	metric percent_2_digit	Key Metrics, Daypart, Age Gender, Location, Interest, Shopping, Mobile App, Adwords
Goal Starts	metric integer	Key Metrics, Daypart, Age Gender, Location, Interest, Shopping, Mobile App, Adwords	goal_starts_all	Google Analytics
Goal Value	metric currency	Key Metrics, Daypart, Age Gender, Location, Interest, Shopping, Mobile App, Adwords	goal_value_all	Google Analytics
New Users	metric integer	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Content, Shopping, Entry Page, Exit Page		Google Analytics, Google Analytics 4
Total Page Views	metric integer	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Content, Shopping, Entry Page, Exit Page	pageviews	Adobe Sitecatalyst, Google Analytics
Average Pageviews	metric number_1_digit	Key Metrics, Daypart, Age Gender, Location, Interest, Content, Shopping, Entry Page, Exit Page
Revenue	metric currency	Key Metrics, Daypart, Age Gender, Location, Interest, Shopping, Entry Page, Exit Page, Adwords	transaction_revenue	Google Analytics, Google Analytics 4, Google Campaign Manager 360, Microsoft Ads
Revenue Per Sale	metric currency	Key Metrics, Daypart, Age Gender, Location, Interest, Shopping, Entry Page, Exit Page
Revenue Per Visit	metric currency	Key Metrics, Daypart, Age Gender, Location, Interest, Shopping, Entry Page, Exit Page, Adwords
Sales Conversion Rate	metric percent_2_digit	Key Metrics, Daypart, Age Gender, Location, Interest, Shopping, Entry Page, Exit Page
User Engagement Duration	metric formatted_time	Key Metrics, Daypart, Age Gender, Location, Interest, Content, Shopping, Entry Page, Exit Page	session_duration	Google Analytics, Google Analytics 4
Sessions	metric integer	Key Metrics, Daypart, Age Gender, Location, Interest, Content, Shopping, Entry Page, Exit Page, Mobile App, Adwords	sessions	Google Analytics, Google Analytics 4
Sessions with Event	metric integer	Key Metrics, Daypart, Age Gender, Location, Interest, Shopping	sessions_with_event	Google Analytics
Total Events	metric integer	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Event Label, Event, Shopping	total_events	Google Analytics, Google Analytics 4
Transactions	metric integer	Key Metrics, Daypart, Age Gender, Location, Interest, Shopping, Entry Page, Exit Page	transactions	Google Analytics, Google Analytics 4, Google Campaign Manager 360
Users	metric integer	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Content, Shopping, Entry Page, Exit Page		Google Analytics, Google Analytics 4

Field Label (Nugit)	Type	Nugit Tables	Field Name (API)	Combines With
Age	dimension string	Age Gender	age	Facebook Ads, Facebook Pages, Google Ads, Google Analytics, Google Analytics 4
Campaign	dimension string	Key Metrics, Daypart, Age Gender, Location, Interest, Shopping, Adwords	campaign	Facebook Ads, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, LinkedIn Ads, Microsoft Ads, Snapchat Ads, TikTok Ads, Twitter Ads, Yahoo Ads
Channel	dimension string	Key Metrics, Daypart, Age Gender, Location, Interest, Shopping	channel_grouping	Google Analytics, Google Analytics 4
Datasource Name	dimension string	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Event Label, Content, Event, Shopping, Entry Page, Exit Page, Mobile App, Adwords		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Datasource ID	dimension string	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Event Label, Content, Event, Shopping, Entry Page, Exit Page, Mobile App, Adwords		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Datasource Platform	dimension string	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Event Label, Content, Event, Shopping, Entry Page, Exit Page, Mobile App, Adwords		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Datasource Platform Type	dimension string	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Event Label, Content, Event, Shopping, Entry Page, Exit Page, Mobile App, Adwords		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Datasource Channel Type	dimension string	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Event Label, Content, Event, Shopping, Entry Page, Exit Page, Mobile App, Adwords		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Date	dimension date	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Event Label, Content, Event, Shopping, Entry Page, Exit Page, Mobile App, Adwords	date	Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Week ISO	dimension iso_week	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Event Label, Content, Event, Shopping, Entry Page, Exit Page, Mobile App, Adwords		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Week	dimension string	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Event Label, Content, Event, Shopping, Entry Page, Exit Page, Mobile App, Adwords		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Day	dimension day	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Event Label, Content, Event, Shopping, Entry Page, Exit Page, Mobile App, Adwords		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Month	dimension string	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Event Label, Content, Event, Shopping, Entry Page, Exit Page, Mobile App, Adwords		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Month ISO	dimension iso_month	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Event Label, Content, Event, Shopping, Entry Page, Exit Page, Mobile App, Adwords		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Quarter	dimension string	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Event Label, Content, Event, Shopping, Entry Page, Exit Page, Mobile App, Adwords		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Quarter ISO	dimension iso_quarter	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Event Label, Content, Event, Shopping, Entry Page, Exit Page, Mobile App, Adwords		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Year	dimension string	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Event Label, Content, Event, Shopping, Entry Page, Exit Page, Mobile App, Adwords		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Device	dimension string	Key Metrics, Daypart, Age Gender, Location, Interest, Shopping	device_category	Adobe Sitecatalyst, Facebook Ads, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Display & Video 360, Google Search Ads 360, Microsoft Ads, Mixpanel Product Analytics, Twitter Ads, Yahoo Ads, YouTube Organic
Gender	dimension string	Age Gender	gender	Facebook Ads, Facebook Pages, Google Ads, Google Analytics, Google Analytics 4, Snapchat Ads, TikTok Ads
Avg. Session Duration	metric formatted_time	Key Metrics, Daypart, Age Gender, Location, Interest, Content, Shopping, Entry Page, Exit Page
Bounce Denominator	metric number_2_digit	Key Metrics, Daypart, Age Gender, Location, Interest, Content, Shopping, Entry Page, Exit Page, Mobile App, Adwords		Adobe Sitecatalyst, Google Ads, Google Analytics, Google Analytics 4
Bounce Rate	metric percent_2_digit	Key Metrics, Daypart, Age Gender, Location, Interest, Content, Shopping, Entry Page, Exit Page
Bounces	metric integer	Key Metrics, Daypart, Age Gender, Location, Interest, Content, Shopping, Entry Page, Exit Page	bounces	Adobe Sitecatalyst, Google Ads, Google Analytics, Google Analytics 4
Event Value	metric integer	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Event Label, Event, Shopping	event_value	Google Analytics, Google Analytics 4
Goal Abandons	metric integer	Key Metrics, Daypart, Age Gender, Location, Interest, Shopping, Mobile App, Adwords	goal_abandons_all	Google Analytics
Goal Completions	metric integer	Key Metrics, Daypart, Age Gender, Location, Interest, Shopping, Mobile App, Adwords	goal_completions_all	Google Analytics
Goal Completion Rate	metric percent_2_digit	Key Metrics, Daypart, Age Gender, Location, Interest, Shopping, Mobile App, Adwords
Goal Starts	metric integer	Key Metrics, Daypart, Age Gender, Location, Interest, Shopping, Mobile App, Adwords	goal_starts_all	Google Analytics
Goal Value	metric currency	Key Metrics, Daypart, Age Gender, Location, Interest, Shopping, Mobile App, Adwords	goal_value_all	Google Analytics
New Users	metric integer	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Content, Shopping, Entry Page, Exit Page		Google Analytics, Google Analytics 4
Total Page Views	metric integer	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Content, Shopping, Entry Page, Exit Page	pageviews	Adobe Sitecatalyst, Google Analytics
Average Pageviews	metric number_1_digit	Key Metrics, Daypart, Age Gender, Location, Interest, Content, Shopping, Entry Page, Exit Page
Revenue	metric currency	Key Metrics, Daypart, Age Gender, Location, Interest, Shopping, Entry Page, Exit Page, Adwords	transaction_revenue	Google Analytics, Google Analytics 4, Google Campaign Manager 360, Microsoft Ads
Revenue Per Sale	metric currency	Key Metrics, Daypart, Age Gender, Location, Interest, Shopping, Entry Page, Exit Page
Revenue Per Visit	metric currency	Key Metrics, Daypart, Age Gender, Location, Interest, Shopping, Entry Page, Exit Page, Adwords
Sales Conversion Rate	metric percent_2_digit	Key Metrics, Daypart, Age Gender, Location, Interest, Shopping, Entry Page, Exit Page
User Engagement Duration	metric formatted_time	Key Metrics, Daypart, Age Gender, Location, Interest, Content, Shopping, Entry Page, Exit Page	session_duration	Google Analytics, Google Analytics 4
Sessions	metric integer	Key Metrics, Daypart, Age Gender, Location, Interest, Content, Shopping, Entry Page, Exit Page, Mobile App, Adwords	sessions	Google Analytics, Google Analytics 4
Sessions with Event	metric integer	Key Metrics, Daypart, Age Gender, Location, Interest, Shopping	sessions_with_event	Google Analytics
Total Events	metric integer	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Event Label, Event, Shopping	total_events	Google Analytics, Google Analytics 4
Transactions	metric integer	Key Metrics, Daypart, Age Gender, Location, Interest, Shopping, Entry Page, Exit Page	transactions	Google Analytics, Google Analytics 4, Google Campaign Manager 360
Users	metric integer	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Content, Shopping, Entry Page, Exit Page		Google Analytics, Google Analytics 4

Field Label (Nugit)	Type	Nugit Tables	Field Name (API)	Combines With
Campaign	dimension string	Key Metrics, Daypart, Age Gender, Location, Interest, Shopping, Adwords	campaign	Facebook Ads, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, LinkedIn Ads, Microsoft Ads, Snapchat Ads, TikTok Ads, Twitter Ads, Yahoo Ads
Channel	dimension string	Key Metrics, Daypart, Age Gender, Location, Interest, Shopping	channel_grouping	Google Analytics, Google Analytics 4
Country	dimension string	Location	country	Adobe Sitecatalyst, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, LinkedIn Ads, Snapchat Ads, TikTok Ads, Twitter Ads, YouTube Organic
Datasource Name	dimension string	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Event Label, Content, Event, Shopping, Entry Page, Exit Page, Mobile App, Adwords		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Datasource ID	dimension string	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Event Label, Content, Event, Shopping, Entry Page, Exit Page, Mobile App, Adwords		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Datasource Platform	dimension string	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Event Label, Content, Event, Shopping, Entry Page, Exit Page, Mobile App, Adwords		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Datasource Platform Type	dimension string	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Event Label, Content, Event, Shopping, Entry Page, Exit Page, Mobile App, Adwords		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Datasource Channel Type	dimension string	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Event Label, Content, Event, Shopping, Entry Page, Exit Page, Mobile App, Adwords		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Date	dimension date	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Event Label, Content, Event, Shopping, Entry Page, Exit Page, Mobile App, Adwords	date	Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Week ISO	dimension iso_week	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Event Label, Content, Event, Shopping, Entry Page, Exit Page, Mobile App, Adwords		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Week	dimension string	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Event Label, Content, Event, Shopping, Entry Page, Exit Page, Mobile App, Adwords		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Day	dimension day	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Event Label, Content, Event, Shopping, Entry Page, Exit Page, Mobile App, Adwords		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Month	dimension string	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Event Label, Content, Event, Shopping, Entry Page, Exit Page, Mobile App, Adwords		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Month ISO	dimension iso_month	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Event Label, Content, Event, Shopping, Entry Page, Exit Page, Mobile App, Adwords		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Quarter	dimension string	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Event Label, Content, Event, Shopping, Entry Page, Exit Page, Mobile App, Adwords		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Quarter ISO	dimension iso_quarter	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Event Label, Content, Event, Shopping, Entry Page, Exit Page, Mobile App, Adwords		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Year	dimension string	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Event Label, Content, Event, Shopping, Entry Page, Exit Page, Mobile App, Adwords		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Device	dimension string	Key Metrics, Daypart, Age Gender, Location, Interest, Shopping	device_category	Adobe Sitecatalyst, Facebook Ads, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Display & Video 360, Google Search Ads 360, Microsoft Ads, Mixpanel Product Analytics, Twitter Ads, Yahoo Ads, YouTube Organic
Region	dimension string	Location	region	Adobe Sitecatalyst, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, LinkedIn Ads, Mixpanel Product Analytics, YouGov BrandIndex, YouTube Organic
Avg. Session Duration	metric formatted_time	Key Metrics, Daypart, Age Gender, Location, Interest, Content, Shopping, Entry Page, Exit Page
Bounce Denominator	metric number_2_digit	Key Metrics, Daypart, Age Gender, Location, Interest, Content, Shopping, Entry Page, Exit Page, Mobile App, Adwords		Adobe Sitecatalyst, Google Ads, Google Analytics, Google Analytics 4
Bounce Rate	metric percent_2_digit	Key Metrics, Daypart, Age Gender, Location, Interest, Content, Shopping, Entry Page, Exit Page
Bounces	metric integer	Key Metrics, Daypart, Age Gender, Location, Interest, Content, Shopping, Entry Page, Exit Page	bounces	Adobe Sitecatalyst, Google Ads, Google Analytics, Google Analytics 4
Event Value	metric integer	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Event Label, Event, Shopping	event_value	Google Analytics, Google Analytics 4
Goal Abandons	metric integer	Key Metrics, Daypart, Age Gender, Location, Interest, Shopping, Mobile App, Adwords	goal_abandons_all	Google Analytics
Goal Completions	metric integer	Key Metrics, Daypart, Age Gender, Location, Interest, Shopping, Mobile App, Adwords	goal_completions_all	Google Analytics
Goal Completion Rate	metric percent_2_digit	Key Metrics, Daypart, Age Gender, Location, Interest, Shopping, Mobile App, Adwords
Goal Starts	metric integer	Key Metrics, Daypart, Age Gender, Location, Interest, Shopping, Mobile App, Adwords	goal_starts_all	Google Analytics
Goal Value	metric currency	Key Metrics, Daypart, Age Gender, Location, Interest, Shopping, Mobile App, Adwords	goal_value_all	Google Analytics
New Users	metric integer	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Content, Shopping, Entry Page, Exit Page		Google Analytics, Google Analytics 4
Total Page Views	metric integer	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Content, Shopping, Entry Page, Exit Page	pageviews	Adobe Sitecatalyst, Google Analytics
Average Pageviews	metric number_1_digit	Key Metrics, Daypart, Age Gender, Location, Interest, Content, Shopping, Entry Page, Exit Page
Revenue	metric currency	Key Metrics, Daypart, Age Gender, Location, Interest, Shopping, Entry Page, Exit Page, Adwords	transaction_revenue	Google Analytics, Google Analytics 4, Google Campaign Manager 360, Microsoft Ads
Revenue Per Sale	metric currency	Key Metrics, Daypart, Age Gender, Location, Interest, Shopping, Entry Page, Exit Page
Revenue Per Visit	metric currency	Key Metrics, Daypart, Age Gender, Location, Interest, Shopping, Entry Page, Exit Page, Adwords
Sales Conversion Rate	metric percent_2_digit	Key Metrics, Daypart, Age Gender, Location, Interest, Shopping, Entry Page, Exit Page
User Engagement Duration	metric formatted_time	Key Metrics, Daypart, Age Gender, Location, Interest, Content, Shopping, Entry Page, Exit Page	session_duration	Google Analytics, Google Analytics 4
Sessions	metric integer	Key Metrics, Daypart, Age Gender, Location, Interest, Content, Shopping, Entry Page, Exit Page, Mobile App, Adwords	sessions	Google Analytics, Google Analytics 4
Sessions with Event	metric integer	Key Metrics, Daypart, Age Gender, Location, Interest, Shopping	sessions_with_event	Google Analytics
Total Events	metric integer	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Event Label, Event, Shopping	total_events	Google Analytics, Google Analytics 4
Transactions	metric integer	Key Metrics, Daypart, Age Gender, Location, Interest, Shopping, Entry Page, Exit Page	transactions	Google Analytics, Google Analytics 4, Google Campaign Manager 360
Users	metric integer	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Content, Shopping, Entry Page, Exit Page		Google Analytics, Google Analytics 4

Field Label (Nugit)	Type	Nugit Tables	Field Name (API)	Combines With
Campaign	dimension string	Key Metrics, Daypart, Age Gender, Location, Interest, Shopping, Adwords	campaign	Facebook Ads, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, LinkedIn Ads, Microsoft Ads, Snapchat Ads, TikTok Ads, Twitter Ads, Yahoo Ads
Channel	dimension string	Key Metrics, Daypart, Age Gender, Location, Interest, Shopping	channel_grouping	Google Analytics, Google Analytics 4
Datasource Name	dimension string	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Event Label, Content, Event, Shopping, Entry Page, Exit Page, Mobile App, Adwords		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Datasource ID	dimension string	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Event Label, Content, Event, Shopping, Entry Page, Exit Page, Mobile App, Adwords		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Datasource Platform	dimension string	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Event Label, Content, Event, Shopping, Entry Page, Exit Page, Mobile App, Adwords		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Datasource Platform Type	dimension string	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Event Label, Content, Event, Shopping, Entry Page, Exit Page, Mobile App, Adwords		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Datasource Channel Type	dimension string	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Event Label, Content, Event, Shopping, Entry Page, Exit Page, Mobile App, Adwords		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Date	dimension date	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Event Label, Content, Event, Shopping, Entry Page, Exit Page, Mobile App, Adwords	date	Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Week ISO	dimension iso_week	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Event Label, Content, Event, Shopping, Entry Page, Exit Page, Mobile App, Adwords		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Week	dimension string	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Event Label, Content, Event, Shopping, Entry Page, Exit Page, Mobile App, Adwords		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Day	dimension day	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Event Label, Content, Event, Shopping, Entry Page, Exit Page, Mobile App, Adwords		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Month	dimension string	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Event Label, Content, Event, Shopping, Entry Page, Exit Page, Mobile App, Adwords		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Month ISO	dimension iso_month	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Event Label, Content, Event, Shopping, Entry Page, Exit Page, Mobile App, Adwords		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Quarter	dimension string	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Event Label, Content, Event, Shopping, Entry Page, Exit Page, Mobile App, Adwords		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Quarter ISO	dimension iso_quarter	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Event Label, Content, Event, Shopping, Entry Page, Exit Page, Mobile App, Adwords		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Year	dimension string	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Event Label, Content, Event, Shopping, Entry Page, Exit Page, Mobile App, Adwords		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Device	dimension string	Key Metrics, Daypart, Age Gender, Location, Interest, Shopping	device_category	Adobe Sitecatalyst, Facebook Ads, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Display & Video 360, Google Search Ads 360, Microsoft Ads, Mixpanel Product Analytics, Twitter Ads, Yahoo Ads, YouTube Organic
Interest Affinity Category	dimension string	Interest	interest_affinity_category	Google Analytics, Google Analytics 4
Avg. Session Duration	metric formatted_time	Key Metrics, Daypart, Age Gender, Location, Interest, Content, Shopping, Entry Page, Exit Page
Bounce Denominator	metric number_2_digit	Key Metrics, Daypart, Age Gender, Location, Interest, Content, Shopping, Entry Page, Exit Page, Mobile App, Adwords		Adobe Sitecatalyst, Google Ads, Google Analytics, Google Analytics 4
Bounce Rate	metric percent_2_digit	Key Metrics, Daypart, Age Gender, Location, Interest, Content, Shopping, Entry Page, Exit Page
Bounces	metric integer	Key Metrics, Daypart, Age Gender, Location, Interest, Content, Shopping, Entry Page, Exit Page	bounces	Adobe Sitecatalyst, Google Ads, Google Analytics, Google Analytics 4
Event Value	metric integer	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Event Label, Event, Shopping	event_value	Google Analytics, Google Analytics 4
Goal Abandons	metric integer	Key Metrics, Daypart, Age Gender, Location, Interest, Shopping, Mobile App, Adwords	goal_abandons_all	Google Analytics
Goal Completions	metric integer	Key Metrics, Daypart, Age Gender, Location, Interest, Shopping, Mobile App, Adwords	goal_completions_all	Google Analytics
Goal Completion Rate	metric percent_2_digit	Key Metrics, Daypart, Age Gender, Location, Interest, Shopping, Mobile App, Adwords
Goal Starts	metric integer	Key Metrics, Daypart, Age Gender, Location, Interest, Shopping, Mobile App, Adwords	goal_starts_all	Google Analytics
Goal Value	metric currency	Key Metrics, Daypart, Age Gender, Location, Interest, Shopping, Mobile App, Adwords	goal_value_all	Google Analytics
New Users	metric integer	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Content, Shopping, Entry Page, Exit Page		Google Analytics, Google Analytics 4
Total Page Views	metric integer	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Content, Shopping, Entry Page, Exit Page	pageviews	Adobe Sitecatalyst, Google Analytics
Average Pageviews	metric number_1_digit	Key Metrics, Daypart, Age Gender, Location, Interest, Content, Shopping, Entry Page, Exit Page
Revenue	metric currency	Key Metrics, Daypart, Age Gender, Location, Interest, Shopping, Entry Page, Exit Page, Adwords	transaction_revenue	Google Analytics, Google Analytics 4, Google Campaign Manager 360, Microsoft Ads
Revenue Per Sale	metric currency	Key Metrics, Daypart, Age Gender, Location, Interest, Shopping, Entry Page, Exit Page
Revenue Per Visit	metric currency	Key Metrics, Daypart, Age Gender, Location, Interest, Shopping, Entry Page, Exit Page, Adwords
Sales Conversion Rate	metric percent_2_digit	Key Metrics, Daypart, Age Gender, Location, Interest, Shopping, Entry Page, Exit Page
User Engagement Duration	metric formatted_time	Key Metrics, Daypart, Age Gender, Location, Interest, Content, Shopping, Entry Page, Exit Page	session_duration	Google Analytics, Google Analytics 4
Sessions	metric integer	Key Metrics, Daypart, Age Gender, Location, Interest, Content, Shopping, Entry Page, Exit Page, Mobile App, Adwords	sessions	Google Analytics, Google Analytics 4
Sessions with Event	metric integer	Key Metrics, Daypart, Age Gender, Location, Interest, Shopping	sessions_with_event	Google Analytics
Total Events	metric integer	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Event Label, Event, Shopping	total_events	Google Analytics, Google Analytics 4
Transactions	metric integer	Key Metrics, Daypart, Age Gender, Location, Interest, Shopping, Entry Page, Exit Page	transactions	Google Analytics, Google Analytics 4, Google Campaign Manager 360
Users	metric integer	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Content, Shopping, Entry Page, Exit Page		Google Analytics, Google Analytics 4

Field Label (Nugit)	Type	Nugit Tables	Field Name (API)	Combines With
Datasource Name	dimension string	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Event Label, Content, Event, Shopping, Entry Page, Exit Page, Mobile App, Adwords		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Datasource ID	dimension string	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Event Label, Content, Event, Shopping, Entry Page, Exit Page, Mobile App, Adwords		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Datasource Platform	dimension string	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Event Label, Content, Event, Shopping, Entry Page, Exit Page, Mobile App, Adwords		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Datasource Platform Type	dimension string	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Event Label, Content, Event, Shopping, Entry Page, Exit Page, Mobile App, Adwords		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Datasource Channel Type	dimension string	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Event Label, Content, Event, Shopping, Entry Page, Exit Page, Mobile App, Adwords		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Date	dimension date	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Event Label, Content, Event, Shopping, Entry Page, Exit Page, Mobile App, Adwords	date	Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Week ISO	dimension iso_week	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Event Label, Content, Event, Shopping, Entry Page, Exit Page, Mobile App, Adwords		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Week	dimension string	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Event Label, Content, Event, Shopping, Entry Page, Exit Page, Mobile App, Adwords		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Day	dimension day	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Event Label, Content, Event, Shopping, Entry Page, Exit Page, Mobile App, Adwords		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Month	dimension string	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Event Label, Content, Event, Shopping, Entry Page, Exit Page, Mobile App, Adwords		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Month ISO	dimension iso_month	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Event Label, Content, Event, Shopping, Entry Page, Exit Page, Mobile App, Adwords		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Quarter	dimension string	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Event Label, Content, Event, Shopping, Entry Page, Exit Page, Mobile App, Adwords		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Quarter ISO	dimension iso_quarter	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Event Label, Content, Event, Shopping, Entry Page, Exit Page, Mobile App, Adwords		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Year	dimension string	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Event Label, Content, Event, Shopping, Entry Page, Exit Page, Mobile App, Adwords		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Product Name	dimension string	Product	product_name	Google Analytics, Google Analytics 4
Event Value	metric integer	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Event Label, Event, Shopping	event_value	Google Analytics, Google Analytics 4
Item Quantity	metric integer	Product, Shopping	item_quantity	Google Analytics, Google Analytics 4
Item Revenue	metric currency	Product, Shopping, Adwords	item_revenue	Google Analytics, Google Analytics 4
New Users	metric integer	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Content, Shopping, Entry Page, Exit Page		Google Analytics, Google Analytics 4
Total Page Views	metric integer	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Content, Shopping, Entry Page, Exit Page	pageviews	Adobe Sitecatalyst, Google Analytics
Product Add to Cart	metric integer	Product, Shopping	product_adds_to_cart	Google Analytics, Google Analytics 4
Product Checkouts	metric integer	Product, Shopping	product_checkouts	Google Analytics, Google Analytics 4
Product Detail Views	metric integer	Product, Shopping	product_detail_views	Google Analytics, Google Analytics 4
Product List Views	metric integer	Product, Shopping	product_list_views	Google Analytics, Google Analytics 4
Product Refund Amount	metric currency	Product, Shopping	product_refund_amount	Google Analytics
Product Removes from Cart	metric integer	Product, Shopping	product_removes_from_cart	Google Analytics
Total Events	metric integer	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Event Label, Event, Shopping	total_events	Google Analytics, Google Analytics 4
Unique Purchases	metric integer	Product, Shopping	unique_purchases	Google Analytics
Users	metric integer	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Content, Shopping, Entry Page, Exit Page		Google Analytics, Google Analytics 4

Field Label (Nugit)	Type	Nugit Tables	Field Name (API)	Combines With
Datasource Name	dimension string	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Event Label, Content, Event, Shopping, Entry Page, Exit Page, Mobile App, Adwords		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Datasource ID	dimension string	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Event Label, Content, Event, Shopping, Entry Page, Exit Page, Mobile App, Adwords		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Datasource Platform	dimension string	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Event Label, Content, Event, Shopping, Entry Page, Exit Page, Mobile App, Adwords		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Datasource Platform Type	dimension string	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Event Label, Content, Event, Shopping, Entry Page, Exit Page, Mobile App, Adwords		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Datasource Channel Type	dimension string	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Event Label, Content, Event, Shopping, Entry Page, Exit Page, Mobile App, Adwords		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Date	dimension date	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Event Label, Content, Event, Shopping, Entry Page, Exit Page, Mobile App, Adwords	date	Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Week ISO	dimension iso_week	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Event Label, Content, Event, Shopping, Entry Page, Exit Page, Mobile App, Adwords		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Week	dimension string	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Event Label, Content, Event, Shopping, Entry Page, Exit Page, Mobile App, Adwords		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Day	dimension day	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Event Label, Content, Event, Shopping, Entry Page, Exit Page, Mobile App, Adwords		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Month	dimension string	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Event Label, Content, Event, Shopping, Entry Page, Exit Page, Mobile App, Adwords		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Month ISO	dimension iso_month	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Event Label, Content, Event, Shopping, Entry Page, Exit Page, Mobile App, Adwords		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Quarter	dimension string	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Event Label, Content, Event, Shopping, Entry Page, Exit Page, Mobile App, Adwords		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Quarter ISO	dimension iso_quarter	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Event Label, Content, Event, Shopping, Entry Page, Exit Page, Mobile App, Adwords		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Year	dimension string	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Event Label, Content, Event, Shopping, Entry Page, Exit Page, Mobile App, Adwords		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Event Label	dimension string	Event Label	event_label	Google Analytics
Event Value	metric integer	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Event Label, Event, Shopping	event_value	Google Analytics, Google Analytics 4
Total Events	metric integer	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Event Label, Event, Shopping	total_events	Google Analytics, Google Analytics 4

Field Label (Nugit)	Type	Nugit Tables	Field Name (API)	Combines With
Datasource Name	dimension string	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Event Label, Content, Event, Shopping, Entry Page, Exit Page, Mobile App, Adwords		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Datasource ID	dimension string	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Event Label, Content, Event, Shopping, Entry Page, Exit Page, Mobile App, Adwords		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Datasource Platform	dimension string	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Event Label, Content, Event, Shopping, Entry Page, Exit Page, Mobile App, Adwords		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Datasource Platform Type	dimension string	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Event Label, Content, Event, Shopping, Entry Page, Exit Page, Mobile App, Adwords		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Datasource Channel Type	dimension string	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Event Label, Content, Event, Shopping, Entry Page, Exit Page, Mobile App, Adwords		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Date	dimension date	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Event Label, Content, Event, Shopping, Entry Page, Exit Page, Mobile App, Adwords	date	Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Week ISO	dimension iso_week	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Event Label, Content, Event, Shopping, Entry Page, Exit Page, Mobile App, Adwords		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Week	dimension string	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Event Label, Content, Event, Shopping, Entry Page, Exit Page, Mobile App, Adwords		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Day	dimension day	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Event Label, Content, Event, Shopping, Entry Page, Exit Page, Mobile App, Adwords		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Month	dimension string	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Event Label, Content, Event, Shopping, Entry Page, Exit Page, Mobile App, Adwords		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Month ISO	dimension iso_month	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Event Label, Content, Event, Shopping, Entry Page, Exit Page, Mobile App, Adwords		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Quarter	dimension string	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Event Label, Content, Event, Shopping, Entry Page, Exit Page, Mobile App, Adwords		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Quarter ISO	dimension iso_quarter	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Event Label, Content, Event, Shopping, Entry Page, Exit Page, Mobile App, Adwords		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Year	dimension string	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Event Label, Content, Event, Shopping, Entry Page, Exit Page, Mobile App, Adwords		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Hostname	dimension string	Content	hostname	Google Analytics
Page Path	dimension string	Content	page_path	Google Analytics, Google Analytics 4
Page Path Level 1	dimension string	Content	page_path_level1	Google Analytics, Google Analytics 4
Page Path Level 2	dimension string	Content	page_path_level2	Google Analytics, Google Analytics 4
Page Path Level 3	dimension string	Content	page_path_level3	Google Analytics, Google Analytics 4
Page Title	dimension string	Content	page_title	Google Analytics, Google Analytics 4
Avg. Page Load Time	metric seconds_from_ms	Content
Avg. Session Duration	metric formatted_time	Key Metrics, Daypart, Age Gender, Location, Interest, Content, Shopping, Entry Page, Exit Page
Avg. Time on Page	metric formatted_time	Content, Shopping, Entry Page, Exit Page
Bounce Denominator	metric number_2_digit	Key Metrics, Daypart, Age Gender, Location, Interest, Content, Shopping, Entry Page, Exit Page, Mobile App, Adwords		Adobe Sitecatalyst, Google Ads, Google Analytics, Google Analytics 4
Bounce Rate	metric percent_2_digit	Key Metrics, Daypart, Age Gender, Location, Interest, Content, Shopping, Entry Page, Exit Page
Bounces	metric integer	Key Metrics, Daypart, Age Gender, Location, Interest, Content, Shopping, Entry Page, Exit Page	bounces	Adobe Sitecatalyst, Google Ads, Google Analytics, Google Analytics 4
Entrances	metric integer	Content, Shopping, Entry Page, Exit Page	entrances	Google Analytics
Exits	metric integer	Content, Shopping, Entry Page, Exit Page	exits	Adobe Sitecatalyst, Google Analytics
New Users	metric integer	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Content, Shopping, Entry Page, Exit Page		Google Analytics, Google Analytics 4
Page Load Sample	metric integer	Content	page_load_sample	Google Analytics
Page Load Time	metric seconds_from_ms	Content	page_load_time	Google Analytics
Page Value	metric integer	Content, Shopping, Entry Page, Exit Page	page_value	Google Analytics
Total Page Views	metric integer	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Content, Shopping, Entry Page, Exit Page	pageviews	Adobe Sitecatalyst, Google Analytics
Average Pageviews	metric number_1_digit	Key Metrics, Daypart, Age Gender, Location, Interest, Content, Shopping, Entry Page, Exit Page
User Engagement Duration	metric formatted_time	Key Metrics, Daypart, Age Gender, Location, Interest, Content, Shopping, Entry Page, Exit Page	session_duration	Google Analytics, Google Analytics 4
Sessions	metric integer	Key Metrics, Daypart, Age Gender, Location, Interest, Content, Shopping, Entry Page, Exit Page, Mobile App, Adwords	sessions	Google Analytics, Google Analytics 4
Time On Page	metric formatted_time	Content, Shopping, Entry Page, Exit Page	time_on_page	Google Analytics
Users	metric integer	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Content, Shopping, Entry Page, Exit Page		Google Analytics, Google Analytics 4

Field Label (Nugit)	Type	Nugit Tables	Field Name (API)	Combines With
Datasource Name	dimension string	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Event Label, Content, Event, Shopping, Entry Page, Exit Page, Mobile App, Adwords		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Datasource ID	dimension string	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Event Label, Content, Event, Shopping, Entry Page, Exit Page, Mobile App, Adwords		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Datasource Platform	dimension string	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Event Label, Content, Event, Shopping, Entry Page, Exit Page, Mobile App, Adwords		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Datasource Platform Type	dimension string	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Event Label, Content, Event, Shopping, Entry Page, Exit Page, Mobile App, Adwords		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Datasource Channel Type	dimension string	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Event Label, Content, Event, Shopping, Entry Page, Exit Page, Mobile App, Adwords		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Date	dimension date	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Event Label, Content, Event, Shopping, Entry Page, Exit Page, Mobile App, Adwords	date	Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Week ISO	dimension iso_week	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Event Label, Content, Event, Shopping, Entry Page, Exit Page, Mobile App, Adwords		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Week	dimension string	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Event Label, Content, Event, Shopping, Entry Page, Exit Page, Mobile App, Adwords		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Day	dimension day	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Event Label, Content, Event, Shopping, Entry Page, Exit Page, Mobile App, Adwords		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Month	dimension string	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Event Label, Content, Event, Shopping, Entry Page, Exit Page, Mobile App, Adwords		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Month ISO	dimension iso_month	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Event Label, Content, Event, Shopping, Entry Page, Exit Page, Mobile App, Adwords		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Quarter	dimension string	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Event Label, Content, Event, Shopping, Entry Page, Exit Page, Mobile App, Adwords		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Quarter ISO	dimension iso_quarter	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Event Label, Content, Event, Shopping, Entry Page, Exit Page, Mobile App, Adwords		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Year	dimension string	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Event Label, Content, Event, Shopping, Entry Page, Exit Page, Mobile App, Adwords		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Event Action	dimension string	Event	event_action	Google Analytics
Event Category	dimension string	Event	event_category	Google Analytics
Event Value	metric integer	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Event Label, Event, Shopping	event_value	Google Analytics, Google Analytics 4
Total Events	metric integer	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Event Label, Event, Shopping	total_events	Google Analytics, Google Analytics 4

Field Label (Nugit)	Type	Nugit Tables	Field Name (API)	Combines With
Campaign	dimension string	Key Metrics, Daypart, Age Gender, Location, Interest, Shopping, Adwords	campaign	Facebook Ads, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, LinkedIn Ads, Microsoft Ads, Snapchat Ads, TikTok Ads, Twitter Ads, Yahoo Ads
Channel	dimension string	Key Metrics, Daypart, Age Gender, Location, Interest, Shopping	channel_grouping	Google Analytics, Google Analytics 4
Datasource Name	dimension string	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Event Label, Content, Event, Shopping, Entry Page, Exit Page, Mobile App, Adwords		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Datasource ID	dimension string	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Event Label, Content, Event, Shopping, Entry Page, Exit Page, Mobile App, Adwords		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Datasource Platform	dimension string	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Event Label, Content, Event, Shopping, Entry Page, Exit Page, Mobile App, Adwords		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Datasource Platform Type	dimension string	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Event Label, Content, Event, Shopping, Entry Page, Exit Page, Mobile App, Adwords		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Datasource Channel Type	dimension string	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Event Label, Content, Event, Shopping, Entry Page, Exit Page, Mobile App, Adwords		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Date	dimension date	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Event Label, Content, Event, Shopping, Entry Page, Exit Page, Mobile App, Adwords	date	Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Week ISO	dimension iso_week	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Event Label, Content, Event, Shopping, Entry Page, Exit Page, Mobile App, Adwords		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Week	dimension string	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Event Label, Content, Event, Shopping, Entry Page, Exit Page, Mobile App, Adwords		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Day	dimension day	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Event Label, Content, Event, Shopping, Entry Page, Exit Page, Mobile App, Adwords		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Month	dimension string	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Event Label, Content, Event, Shopping, Entry Page, Exit Page, Mobile App, Adwords		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Month ISO	dimension iso_month	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Event Label, Content, Event, Shopping, Entry Page, Exit Page, Mobile App, Adwords		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Quarter	dimension string	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Event Label, Content, Event, Shopping, Entry Page, Exit Page, Mobile App, Adwords		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Quarter ISO	dimension iso_quarter	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Event Label, Content, Event, Shopping, Entry Page, Exit Page, Mobile App, Adwords		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Year	dimension string	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Event Label, Content, Event, Shopping, Entry Page, Exit Page, Mobile App, Adwords		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Device	dimension string	Key Metrics, Daypart, Age Gender, Location, Interest, Shopping	device_category	Adobe Sitecatalyst, Facebook Ads, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Display & Video 360, Google Search Ads 360, Microsoft Ads, Mixpanel Product Analytics, Twitter Ads, Yahoo Ads, YouTube Organic
Shopping Stage	dimension string	Shopping	shopping_stage	Google Analytics
Avg. Session Duration	metric formatted_time	Key Metrics, Daypart, Age Gender, Location, Interest, Content, Shopping, Entry Page, Exit Page
Avg. Time on Page	metric formatted_time	Content, Shopping, Entry Page, Exit Page
Bounce Denominator	metric number_2_digit	Key Metrics, Daypart, Age Gender, Location, Interest, Content, Shopping, Entry Page, Exit Page, Mobile App, Adwords		Adobe Sitecatalyst, Google Ads, Google Analytics, Google Analytics 4
Bounce Rate	metric percent_2_digit	Key Metrics, Daypart, Age Gender, Location, Interest, Content, Shopping, Entry Page, Exit Page
Bounces	metric integer	Key Metrics, Daypart, Age Gender, Location, Interest, Content, Shopping, Entry Page, Exit Page	bounces	Adobe Sitecatalyst, Google Ads, Google Analytics, Google Analytics 4
Entrances	metric integer	Content, Shopping, Entry Page, Exit Page	entrances	Google Analytics
Event Value	metric integer	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Event Label, Event, Shopping	event_value	Google Analytics, Google Analytics 4
Exits	metric integer	Content, Shopping, Entry Page, Exit Page	exits	Adobe Sitecatalyst, Google Analytics
Goal Abandons	metric integer	Key Metrics, Daypart, Age Gender, Location, Interest, Shopping, Mobile App, Adwords	goal_abandons_all	Google Analytics
Goal Completions	metric integer	Key Metrics, Daypart, Age Gender, Location, Interest, Shopping, Mobile App, Adwords	goal_completions_all	Google Analytics
Goal Completion Rate	metric percent_2_digit	Key Metrics, Daypart, Age Gender, Location, Interest, Shopping, Mobile App, Adwords
Goal Starts	metric integer	Key Metrics, Daypart, Age Gender, Location, Interest, Shopping, Mobile App, Adwords	goal_starts_all	Google Analytics
Goal Value	metric currency	Key Metrics, Daypart, Age Gender, Location, Interest, Shopping, Mobile App, Adwords	goal_value_all	Google Analytics
Hits	metric integer	Shopping	hits	Google Analytics
Item Quantity	metric integer	Product, Shopping	item_quantity	Google Analytics, Google Analytics 4
Item Revenue	metric currency	Product, Shopping, Adwords	item_revenue	Google Analytics, Google Analytics 4
New Users	metric integer	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Content, Shopping, Entry Page, Exit Page		Google Analytics, Google Analytics 4
Organic Searches	metric integer	Shopping, Entry Page, Exit Page	organic_searches	Google Analytics
Page Value	metric integer	Content, Shopping, Entry Page, Exit Page	page_value	Google Analytics
Total Page Views	metric integer	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Content, Shopping, Entry Page, Exit Page	pageviews	Adobe Sitecatalyst, Google Analytics
Average Pageviews	metric number_1_digit	Key Metrics, Daypart, Age Gender, Location, Interest, Content, Shopping, Entry Page, Exit Page
Product Add to Cart	metric integer	Product, Shopping	product_adds_to_cart	Google Analytics, Google Analytics 4
Product Checkouts	metric integer	Product, Shopping	product_checkouts	Google Analytics, Google Analytics 4
Product Detail Views	metric integer	Product, Shopping	product_detail_views	Google Analytics, Google Analytics 4
Product List Views	metric integer	Product, Shopping	product_list_views	Google Analytics, Google Analytics 4
Product Refund Amount	metric currency	Product, Shopping	product_refund_amount	Google Analytics
Product Removes from Cart	metric integer	Product, Shopping	product_removes_from_cart	Google Analytics
Revenue	metric currency	Key Metrics, Daypart, Age Gender, Location, Interest, Shopping, Entry Page, Exit Page, Adwords	transaction_revenue	Google Analytics, Google Analytics 4, Google Campaign Manager 360, Microsoft Ads
Revenue Per Sale	metric currency	Key Metrics, Daypart, Age Gender, Location, Interest, Shopping, Entry Page, Exit Page
Revenue Per Visit	metric currency	Key Metrics, Daypart, Age Gender, Location, Interest, Shopping, Entry Page, Exit Page, Adwords
Sales Conversion Rate	metric percent_2_digit	Key Metrics, Daypart, Age Gender, Location, Interest, Shopping, Entry Page, Exit Page
User Engagement Duration	metric formatted_time	Key Metrics, Daypart, Age Gender, Location, Interest, Content, Shopping, Entry Page, Exit Page	session_duration	Google Analytics, Google Analytics 4

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Field Label (Nugit)	Type	Nugit Tables	Field Name (API)	Combines With
Datasource Name	dimension string	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Event Label, Content, Event, Shopping, Entry Page, Exit Page, Mobile App, Adwords		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Datasource ID	dimension string	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Event Label, Content, Event, Shopping, Entry Page, Exit Page, Mobile App, Adwords		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Datasource Platform	dimension string	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Event Label, Content, Event, Shopping, Entry Page, Exit Page, Mobile App, Adwords		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Datasource Platform Type	dimension string	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Event Label, Content, Event, Shopping, Entry Page, Exit Page, Mobile App, Adwords		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Datasource Channel Type	dimension string	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Event Label, Content, Event, Shopping, Entry Page, Exit Page, Mobile App, Adwords		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Date	dimension date	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Event Label, Content, Event, Shopping, Entry Page, Exit Page, Mobile App, Adwords	date	Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Week ISO	dimension iso_week	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Event Label, Content, Event, Shopping, Entry Page, Exit Page, Mobile App, Adwords		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Week	dimension string	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Event Label, Content, Event, Shopping, Entry Page, Exit Page, Mobile App, Adwords		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Day	dimension day	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Event Label, Content, Event, Shopping, Entry Page, Exit Page, Mobile App, Adwords		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Month	dimension string	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Event Label, Content, Event, Shopping, Entry Page, Exit Page, Mobile App, Adwords		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Month ISO	dimension iso_month	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Event Label, Content, Event, Shopping, Entry Page, Exit Page, Mobile App, Adwords		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Quarter	dimension string	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Event Label, Content, Event, Shopping, Entry Page, Exit Page, Mobile App, Adwords		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Quarter ISO	dimension iso_quarter	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Event Label, Content, Event, Shopping, Entry Page, Exit Page, Mobile App, Adwords		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Year	dimension string	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Event Label, Content, Event, Shopping, Entry Page, Exit Page, Mobile App, Adwords		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Landing Page	dimension string	Entry Page	landing_page_path	Google Analytics, Google Analytics 4, Google Search Ads 360
Avg. Session Duration	metric formatted_time	Key Metrics, Daypart, Age Gender, Location, Interest, Content, Shopping, Entry Page, Exit Page
Avg. Time on Page	metric formatted_time	Content, Shopping, Entry Page, Exit Page
Bounce Denominator	metric number_2_digit	Key Metrics, Daypart, Age Gender, Location, Interest, Content, Shopping, Entry Page, Exit Page, Mobile App, Adwords		Adobe Sitecatalyst, Google Ads, Google Analytics, Google Analytics 4
Bounce Rate	metric percent_2_digit	Key Metrics, Daypart, Age Gender, Location, Interest, Content, Shopping, Entry Page, Exit Page
Bounces	metric integer	Key Metrics, Daypart, Age Gender, Location, Interest, Content, Shopping, Entry Page, Exit Page	bounces	Adobe Sitecatalyst, Google Ads, Google Analytics, Google Analytics 4
Entrances	metric integer	Content, Shopping, Entry Page, Exit Page	entrances	Google Analytics
Exits	metric integer	Content, Shopping, Entry Page, Exit Page	exits	Adobe Sitecatalyst, Google Analytics
New Users	metric integer	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Content, Shopping, Entry Page, Exit Page		Google Analytics, Google Analytics 4
Organic Searches	metric integer	Shopping, Entry Page, Exit Page	organic_searches	Google Analytics
Page Value	metric integer	Content, Shopping, Entry Page, Exit Page	page_value	Google Analytics
Total Page Views	metric integer	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Content, Shopping, Entry Page, Exit Page	pageviews	Adobe Sitecatalyst, Google Analytics
Average Pageviews	metric number_1_digit	Key Metrics, Daypart, Age Gender, Location, Interest, Content, Shopping, Entry Page, Exit Page
Revenue	metric currency	Key Metrics, Daypart, Age Gender, Location, Interest, Shopping, Entry Page, Exit Page, Adwords	transaction_revenue	Google Analytics, Google Analytics 4, Google Campaign Manager 360, Microsoft Ads
Revenue Per Sale	metric currency	Key Metrics, Daypart, Age Gender, Location, Interest, Shopping, Entry Page, Exit Page
Revenue Per Visit	metric currency	Key Metrics, Daypart, Age Gender, Location, Interest, Shopping, Entry Page, Exit Page, Adwords
Sales Conversion Rate	metric percent_2_digit	Key Metrics, Daypart, Age Gender, Location, Interest, Shopping, Entry Page, Exit Page
User Engagement Duration	metric formatted_time	Key Metrics, Daypart, Age Gender, Location, Interest, Content, Shopping, Entry Page, Exit Page	session_duration	Google Analytics, Google Analytics 4
Sessions	metric integer	Key Metrics, Daypart, Age Gender, Location, Interest, Content, Shopping, Entry Page, Exit Page, Mobile App, Adwords	sessions	Google Analytics, Google Analytics 4
Time On Page	metric formatted_time	Content, Shopping, Entry Page, Exit Page	time_on_page	Google Analytics
Transactions	metric integer	Key Metrics, Daypart, Age Gender, Location, Interest, Shopping, Entry Page, Exit Page	transactions	Google Analytics, Google Analytics 4, Google Campaign Manager 360
Users	metric integer	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Content, Shopping, Entry Page, Exit Page		Google Analytics, Google Analytics 4

Field Label (Nugit)	Type	Nugit Tables	Field Name (API)	Combines With
Datasource Name	dimension string	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Event Label, Content, Event, Shopping, Entry Page, Exit Page, Mobile App, Adwords		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Datasource ID	dimension string	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Event Label, Content, Event, Shopping, Entry Page, Exit Page, Mobile App, Adwords		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Datasource Platform	dimension string	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Event Label, Content, Event, Shopping, Entry Page, Exit Page, Mobile App, Adwords		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Datasource Platform Type	dimension string	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Event Label, Content, Event, Shopping, Entry Page, Exit Page, Mobile App, Adwords		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Datasource Channel Type	dimension string	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Event Label, Content, Event, Shopping, Entry Page, Exit Page, Mobile App, Adwords		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Date	dimension date	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Event Label, Content, Event, Shopping, Entry Page, Exit Page, Mobile App, Adwords	date	Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Week ISO	dimension iso_week	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Event Label, Content, Event, Shopping, Entry Page, Exit Page, Mobile App, Adwords		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Week	dimension string	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Event Label, Content, Event, Shopping, Entry Page, Exit Page, Mobile App, Adwords		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Day	dimension day	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Event Label, Content, Event, Shopping, Entry Page, Exit Page, Mobile App, Adwords		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Month	dimension string	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Event Label, Content, Event, Shopping, Entry Page, Exit Page, Mobile App, Adwords		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Month ISO	dimension iso_month	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Event Label, Content, Event, Shopping, Entry Page, Exit Page, Mobile App, Adwords		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Quarter	dimension string	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Event Label, Content, Event, Shopping, Entry Page, Exit Page, Mobile App, Adwords		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Quarter ISO	dimension iso_quarter	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Event Label, Content, Event, Shopping, Entry Page, Exit Page, Mobile App, Adwords		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Year	dimension string	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Event Label, Content, Event, Shopping, Entry Page, Exit Page, Mobile App, Adwords		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Exit Page	dimension string	Exit Page	exit_page_path	Google Analytics
Avg. Session Duration	metric formatted_time	Key Metrics, Daypart, Age Gender, Location, Interest, Content, Shopping, Entry Page, Exit Page
Avg. Time on Page	metric formatted_time	Content, Shopping, Entry Page, Exit Page
Bounce Denominator	metric number_2_digit	Key Metrics, Daypart, Age Gender, Location, Interest, Content, Shopping, Entry Page, Exit Page, Mobile App, Adwords		Adobe Sitecatalyst, Google Ads, Google Analytics, Google Analytics 4
Bounce Rate	metric percent_2_digit	Key Metrics, Daypart, Age Gender, Location, Interest, Content, Shopping, Entry Page, Exit Page
Bounces	metric integer	Key Metrics, Daypart, Age Gender, Location, Interest, Content, Shopping, Entry Page, Exit Page	bounces	Adobe Sitecatalyst, Google Ads, Google Analytics, Google Analytics 4
Entrances	metric integer	Content, Shopping, Entry Page, Exit Page	entrances	Google Analytics
Exits	metric integer	Content, Shopping, Entry Page, Exit Page	exits	Adobe Sitecatalyst, Google Analytics
New Users	metric integer	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Content, Shopping, Entry Page, Exit Page		Google Analytics, Google Analytics 4
Organic Searches	metric integer	Shopping, Entry Page, Exit Page	organic_searches	Google Analytics
Page Value	metric integer	Content, Shopping, Entry Page, Exit Page	page_value	Google Analytics
Total Page Views	metric integer	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Content, Shopping, Entry Page, Exit Page	pageviews	Adobe Sitecatalyst, Google Analytics
Average Pageviews	metric number_1_digit	Key Metrics, Daypart, Age Gender, Location, Interest, Content, Shopping, Entry Page, Exit Page
Revenue	metric currency	Key Metrics, Daypart, Age Gender, Location, Interest, Shopping, Entry Page, Exit Page, Adwords	transaction_revenue	Google Analytics, Google Analytics 4, Google Campaign Manager 360, Microsoft Ads
Revenue Per Sale	metric currency	Key Metrics, Daypart, Age Gender, Location, Interest, Shopping, Entry Page, Exit Page
Revenue Per Visit	metric currency	Key Metrics, Daypart, Age Gender, Location, Interest, Shopping, Entry Page, Exit Page, Adwords
Sales Conversion Rate	metric percent_2_digit	Key Metrics, Daypart, Age Gender, Location, Interest, Shopping, Entry Page, Exit Page
User Engagement Duration	metric formatted_time	Key Metrics, Daypart, Age Gender, Location, Interest, Content, Shopping, Entry Page, Exit Page	session_duration	Google Analytics, Google Analytics 4
Sessions	metric integer	Key Metrics, Daypart, Age Gender, Location, Interest, Content, Shopping, Entry Page, Exit Page, Mobile App, Adwords	sessions	Google Analytics, Google Analytics 4
Time On Page	metric formatted_time	Content, Shopping, Entry Page, Exit Page	time_on_page	Google Analytics
Transactions	metric integer	Key Metrics, Daypart, Age Gender, Location, Interest, Shopping, Entry Page, Exit Page	transactions	Google Analytics, Google Analytics 4, Google Campaign Manager 360
Users	metric integer	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Content, Shopping, Entry Page, Exit Page		Google Analytics, Google Analytics 4

Field Label (Nugit)	Type	Nugit Tables	Field Name (API)	Combines With
Datasource Name	dimension string	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Event Label, Content, Event, Shopping, Entry Page, Exit Page, Mobile App, Adwords		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Datasource ID	dimension string	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Event Label, Content, Event, Shopping, Entry Page, Exit Page, Mobile App, Adwords		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Datasource Platform	dimension string	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Event Label, Content, Event, Shopping, Entry Page, Exit Page, Mobile App, Adwords		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Datasource Platform Type	dimension string	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Event Label, Content, Event, Shopping, Entry Page, Exit Page, Mobile App, Adwords		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Datasource Channel Type	dimension string	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Event Label, Content, Event, Shopping, Entry Page, Exit Page, Mobile App, Adwords		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Date	dimension date	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Event Label, Content, Event, Shopping, Entry Page, Exit Page, Mobile App, Adwords	date	Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Week ISO	dimension iso_week	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Event Label, Content, Event, Shopping, Entry Page, Exit Page, Mobile App, Adwords		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Week	dimension string	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Event Label, Content, Event, Shopping, Entry Page, Exit Page, Mobile App, Adwords		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Day	dimension day	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Event Label, Content, Event, Shopping, Entry Page, Exit Page, Mobile App, Adwords		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Month	dimension string	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Event Label, Content, Event, Shopping, Entry Page, Exit Page, Mobile App, Adwords		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Month ISO	dimension iso_month	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Event Label, Content, Event, Shopping, Entry Page, Exit Page, Mobile App, Adwords		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Quarter	dimension string	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Event Label, Content, Event, Shopping, Entry Page, Exit Page, Mobile App, Adwords		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Quarter ISO	dimension iso_quarter	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Event Label, Content, Event, Shopping, Entry Page, Exit Page, Mobile App, Adwords		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Year	dimension string	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Event Label, Content, Event, Shopping, Entry Page, Exit Page, Mobile App, Adwords		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Mobile Device Info	dimension string	Mobile App	mobile_device_info	Google Analytics, Google Analytics 4
Bounce Denominator	metric number_2_digit	Key Metrics, Daypart, Age Gender, Location, Interest, Content, Shopping, Entry Page, Exit Page, Mobile App, Adwords		Adobe Sitecatalyst, Google Ads, Google Analytics, Google Analytics 4
Goal Abandons	metric integer	Key Metrics, Daypart, Age Gender, Location, Interest, Shopping, Mobile App, Adwords	goal_abandons_all	Google Analytics
Goal Completions	metric integer	Key Metrics, Daypart, Age Gender, Location, Interest, Shopping, Mobile App, Adwords	goal_completions_all	Google Analytics
Goal Completion Rate	metric percent_2_digit	Key Metrics, Daypart, Age Gender, Location, Interest, Shopping, Mobile App, Adwords
Goal Starts	metric integer	Key Metrics, Daypart, Age Gender, Location, Interest, Shopping, Mobile App, Adwords	goal_starts_all	Google Analytics
Goal Value	metric currency	Key Metrics, Daypart, Age Gender, Location, Interest, Shopping, Mobile App, Adwords	goal_value_all	Google Analytics
Screenviews	metric integer	Mobile App, Adwords	screenviews	Google Analytics
Sessions	metric integer	Key Metrics, Daypart, Age Gender, Location, Interest, Content, Shopping, Entry Page, Exit Page, Mobile App, Adwords	sessions	Google Analytics, Google Analytics 4
Time On Screen	metric formatted_time	Mobile App, Adwords	time_on_screen	Google Analytics

Field Label (Nugit)	Type	Nugit Tables	Field Name (API)	Combines With
Campaign	dimension string	Key Metrics, Daypart, Age Gender, Location, Interest, Shopping, Adwords	campaign	Facebook Ads, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, LinkedIn Ads, Microsoft Ads, Snapchat Ads, TikTok Ads, Twitter Ads, Yahoo Ads
Campaign ID	dimension string	Adwords	adwords_campaign_id	Facebook Ads, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, LinkedIn Ads, Microsoft Ads, Snapchat Ads, TikTok Ads, Twitter Ads, Yahoo Ads
Datasource Name	dimension string	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Event Label, Content, Event, Shopping, Entry Page, Exit Page, Mobile App, Adwords		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Datasource ID	dimension string	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Event Label, Content, Event, Shopping, Entry Page, Exit Page, Mobile App, Adwords		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Datasource Platform	dimension string	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Event Label, Content, Event, Shopping, Entry Page, Exit Page, Mobile App, Adwords		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Datasource Platform Type	dimension string	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Event Label, Content, Event, Shopping, Entry Page, Exit Page, Mobile App, Adwords		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Datasource Channel Type	dimension string	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Event Label, Content, Event, Shopping, Entry Page, Exit Page, Mobile App, Adwords		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Date	dimension date	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Event Label, Content, Event, Shopping, Entry Page, Exit Page, Mobile App, Adwords	date	Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Week ISO	dimension iso_week	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Event Label, Content, Event, Shopping, Entry Page, Exit Page, Mobile App, Adwords		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Week	dimension string	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Event Label, Content, Event, Shopping, Entry Page, Exit Page, Mobile App, Adwords		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Day	dimension day	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Event Label, Content, Event, Shopping, Entry Page, Exit Page, Mobile App, Adwords		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Month	dimension string	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Event Label, Content, Event, Shopping, Entry Page, Exit Page, Mobile App, Adwords		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Month ISO	dimension iso_month	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Event Label, Content, Event, Shopping, Entry Page, Exit Page, Mobile App, Adwords		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Quarter	dimension string	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Event Label, Content, Event, Shopping, Entry Page, Exit Page, Mobile App, Adwords		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Quarter ISO	dimension iso_quarter	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Event Label, Content, Event, Shopping, Entry Page, Exit Page, Mobile App, Adwords		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Year	dimension string	Key Metrics, Daypart, Age Gender, Location, Interest, Product, Event Label, Content, Event, Shopping, Entry Page, Exit Page, Mobile App, Adwords		Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic
Keyword	dimension string	Adwords	keyword	Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Search Ads 360, Microsoft Ads, Twitter Ads, Yahoo Ads
Bounce Denominator	metric number_2_digit	Key Metrics, Daypart, Age Gender, Location, Interest, Content, Shopping, Entry Page, Exit Page, Mobile App, Adwords		Adobe Sitecatalyst, Google Ads, Google Analytics, Google Analytics 4
Clicks	metric integer	Adwords	ad_clicks	Facebook Ads, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, LinkedIn Ads, Microsoft Ads, TikTok Ads, Twitter Ads, Yahoo Ads
Goal Abandons	metric integer	Key Metrics, Daypart, Age Gender, Location, Interest, Shopping, Mobile App, Adwords	goal_abandons_all	Google Analytics
Goal Completions	metric integer	Key Metrics, Daypart, Age Gender, Location, Interest, Shopping, Mobile App, Adwords	goal_completions_all	Google Analytics
Goal Completion Rate	metric percent_2_digit	Key Metrics, Daypart, Age Gender, Location, Interest, Shopping, Mobile App, Adwords
Goal Starts	metric integer	Key Metrics, Daypart, Age Gender, Location, Interest, Shopping, Mobile App, Adwords	goal_starts_all	Google Analytics
Goal Value	metric currency	Key Metrics, Daypart, Age Gender, Location, Interest, Shopping, Mobile App, Adwords	goal_value_all	Google Analytics
Impressions	metric integer	Adwords	impressions	Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Instagram Business, LinkedIn Ads, Microsoft Ads, Snapchat Ads, TikTok Ads, Twitter Ads, Yahoo Ads
Item Revenue	metric currency	Product, Shopping, Adwords	item_revenue	Google Analytics, Google Analytics 4
Revenue	metric currency	Key Metrics, Daypart, Age Gender, Location, Interest, Shopping, Entry Page, Exit Page, Adwords	transaction_revenue	Google Analytics, Google Analytics 4, Google Campaign Manager 360, Microsoft Ads
Revenue Per Visit	metric currency	Key Metrics, Daypart, Age Gender, Location, Interest, Shopping, Entry Page, Exit Page, Adwords
Screenviews	metric integer	Mobile App, Adwords	screenviews	Google Analytics
Sessions	metric integer	Key Metrics, Daypart, Age Gender, Location, Interest, Content, Shopping, Entry Page, Exit Page, Mobile App, Adwords	sessions	Google Analytics, Google Analytics 4
Media Spend	metric currency	Adwords	ad_cost	Facebook Ads, Google Ad Manager, Google Ads, Google Analytics, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, LinkedIn Ads, Microsoft Ads, Snapchat Ads, TikTok Ads, Twitter Ads, Yahoo Ads
Time On Screen	metric formatted_time	Mobile App, Adwords	time_on_screen	Google Analytics