Ad | dimension string | Daypart, Key Metrics, Location, Paid Search | ad | Facebook Ads, Google Campaign Manager 360, Google Search Ads 360, Snapchat Ads, TikTok Ads, Yahoo Ads |
Ad ID | dimension string | Daypart, Key Metrics, Location, Paid Search | ad_id | Facebook Ads, Google Campaign Manager 360, Google Search Ads 360, Microsoft Ads, Snapchat Ads, TikTok Ads, Yahoo Ads |
Advertiser | dimension string | Daypart, Key Metrics, Location, Paid Search | advertiser | Google Ad Manager, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360 |
Advertiser ID | dimension string | Daypart, Key Metrics, Location, Paid Search | advertiser_id | Google Ad Manager, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, TikTok Ads, Yahoo Ads |
Campaign | dimension string | Daypart, Key Metrics, Location, Paid Search | campaign | Facebook Ads, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, LinkedIn Ads, Microsoft Ads, Snapchat Ads, TikTok Ads, Twitter Ads, Yahoo Ads |
Campaign ID | dimension string | Daypart, Key Metrics, Location, Paid Search | adwords_campaign_id | Facebook Ads, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, LinkedIn Ads, Microsoft Ads, Snapchat Ads, TikTok Ads, Twitter Ads, Yahoo Ads |
City | dimension string | Location | city | Adobe Sitecatalyst, Facebook Pages, Google Ad Manager, Google Ads, Google Campaign Manager 360, Mixpanel Product Analytics |
Content Category | dimension string | Daypart, Key Metrics, Location | content_category | Google Campaign Manager 360 |
Country | dimension string | Location | country | Adobe Sitecatalyst, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, LinkedIn Ads, Snapchat Ads, TikTok Ads, Twitter Ads, YouTube Organic |
Creative | dimension string | Daypart, Key Metrics, Location | creative | Google Ad Manager, Google Campaign Manager 360, Google Display & Video 360, LinkedIn Ads, Snapchat Ads |
Creative ID | dimension string | Daypart, Key Metrics, Location | creative_id | Google Ad Manager, Google Ads, Google Campaign Manager 360, Google Display & Video 360, LinkedIn Ads, Snapchat Ads |
Creative Type | dimension string | Daypart, Key Metrics, Location | creative_type | Google Ad Manager, Google Campaign Manager 360, Google Display & Video 360, Snapchat Ads |
Datasource Name | dimension string | Daypart, Key Metrics, Location, Paid Search | | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic |
Datasource ID | dimension string | Daypart, Key Metrics, Location, Paid Search | | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic |
Datasource Platform | dimension string | Daypart, Key Metrics, Location, Paid Search | | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic |
Datasource Platform Type | dimension string | Daypart, Key Metrics, Location, Paid Search | | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic |
Datasource Channel Type | dimension string | Daypart, Key Metrics, Location, Paid Search | | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic |
Date | dimension date | Daypart, Key Metrics, Location, Paid Search | date | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic |
Week ISO | dimension iso_week | Daypart, Key Metrics, Location, Paid Search | | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic |
Week | dimension string | Daypart, Key Metrics, Location, Paid Search | | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic |
Day | dimension day | Daypart, Key Metrics, Location, Paid Search | | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic |
Month | dimension string | Daypart, Key Metrics, Location, Paid Search | | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic |
Month ISO | dimension iso_month | Daypart, Key Metrics, Location, Paid Search | | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic |
Quarter | dimension string | Daypart, Key Metrics, Location, Paid Search | | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic |
Quarter ISO | dimension iso_quarter | Daypart, Key Metrics, Location, Paid Search | | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic |
Year | dimension string | Daypart, Key Metrics, Location, Paid Search | | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic |
Placement | dimension string | Daypart, Key Metrics, Location | placement | Facebook Ads, Google Ads, Google Campaign Manager 360, Twitter Ads |
Placement ID | dimension string | Daypart, Key Metrics, Location | placement_id | Google Campaign Manager 360 |
Platform Type | dimension string | Daypart, Key Metrics, Location | platform_type | Google Campaign Manager 360 |
Region | dimension string | Location | region | Adobe Sitecatalyst, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, LinkedIn Ads, Mixpanel Product Analytics, YouGov BrandIndex, YouTube Organic |
Site | dimension string | Daypart, Key Metrics, Location | site | Google Campaign Manager 360 |
Active View Eligible Impressions | metric integer | Daypart, Key Metrics, Location | active_view_eligible_impressions | Google Campaign Manager 360, Moat Analytics |
Active View Measurable Impressions | metric integer | Daypart, Key Metrics, Location | active_view_measurable_impressions | Google Ads, Google Campaign Manager 360, Moat Analytics |
Active View Viewable Impressions | metric integer | Daypart, Key Metrics, Location | active_view_viewable_impressions | Google Campaign Manager 360, Google Display & Video 360, Moat Analytics |
Activity Click Through Conversions | metric integer | Daypart, Key Metrics, Location | activity_click_through_conversions | Google Campaign Manager 360 |
Activity Click Through Revenue | metric currency | Daypart, Key Metrics, Location | activity_click_through_revenue | Google Campaign Manager 360 |
Activity View Through Conversions | metric integer | Daypart, Key Metrics, Location | activity_view_through_conversions | Google Campaign Manager 360 |
Activity View Through Revenue | metric currency | Daypart, Key Metrics, Location | activity_view_through_revenue | Google Campaign Manager 360 |
Conversion Rate | metric percent_2_digit | Daypart, Key Metrics, Location | | |
Clicks | metric integer | Daypart, Key Metrics, Location, Paid Search | ad_clicks | Facebook Ads, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, LinkedIn Ads, Microsoft Ads, TikTok Ads, Twitter Ads, Yahoo Ads |
Click for CTR | metric number_2_digit | Daypart, Key Metrics, Location, Paid Search | | Facebook Ads, Google Ad Manager, Google Ads, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, LinkedIn Ads, Microsoft Ads, TikTok Ads, Yahoo Ads |
Companion Clicks | metric integer | Daypart, Key Metrics, Location | companion_clicks | Google Campaign Manager 360 |
Companion Impressions | metric integer | Daypart, Key Metrics, Location | companion_impressions | Google Campaign Manager 360 |
Conversion Unified | metric number_2_digit | Daypart, Key Metrics, Location | | Google Ads, Google Campaign Manager 360, LinkedIn Ads, Microsoft Ads, Yahoo Ads |
CPC | metric currency | Daypart, Key Metrics, Location, Paid Search | | |
CPM | metric currency | Daypart, Key Metrics, Location, Paid Search | | |
CTR | metric percent_2_digit | Daypart, Key Metrics, Location, Paid Search | | |
Impressions | metric integer | Daypart, Key Metrics, Location, Paid Search | impressions | Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Instagram Business, LinkedIn Ads, Microsoft Ads, Snapchat Ads, TikTok Ads, Twitter Ads, Yahoo Ads |
Placement Total Planned Media Cost | dimension string | Daypart, Key Metrics, Location | placement_total_planned_media_cost | Google Campaign Manager 360 |
Rich Media Backup Images | metric integer | Daypart, Key Metrics, Location | rich_media_backup_images | Google Campaign Manager 360 |