| Advertiser | dimension
string | Key Metrics, Daypart | advertiser | Google Ad Manager, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360 |
| Advertiser Currency | dimension
string | Key Metrics, Daypart | advertiser_currency | Google Display & Video 360 |
| Advertiser ID | dimension
string | Key Metrics, Daypart | advertiser_id | Google Ad Manager, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, TikTok Ads, Yahoo Ads |
| Advertiser Integration Code | dimension
string | Key Metrics, Daypart | advertiser_integration_code | Google Display & Video 360 |
| Advertiser Status | dimension
string | Key Metrics, Daypart | advertiser_status | Google Display & Video 360 |
| Campaign | dimension
string | Key Metrics, Daypart | campaign | Facebook Ads, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, LinkedIn Ads, Microsoft Ads, Snapchat Ads, TikTok Ads, Twitter Ads, Yahoo Ads |
| Campaign ID | dimension
string | Key Metrics, Daypart | adwords_campaign_id | Facebook Ads, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, LinkedIn Ads, Microsoft Ads, Snapchat Ads, TikTok Ads, Twitter Ads, Yahoo Ads |
| CM Placement ID | dimension
string | Key Metrics, Daypart | cm_placement_id | Google Display & Video 360 |
| Creative | dimension
string | Key Metrics, Daypart | creative | Google Ad Manager, Google Campaign Manager 360, Google Display & Video 360, LinkedIn Ads, Snapchat Ads |
| Creative ID | dimension
string | Key Metrics, Daypart | creative_id | Google Ad Manager, Google Ads, Google Campaign Manager 360, Google Display & Video 360, LinkedIn Ads, Snapchat Ads |
| Creative Integration Code | dimension
string | Key Metrics, Daypart | creative_integration_code | Google Display & Video 360 |
| Creative Size | dimension
string | Key Metrics, Daypart | creative_size | Google Ad Manager, Google Display & Video 360, Moat Analytics |
| Creative Source | dimension
string | Key Metrics, Daypart | creative_source | Google Display & Video 360 |
| Creative Status | dimension
string | Key Metrics, Daypart | creative_status | Google Display & Video 360 |
| Creative Type | dimension
string | Key Metrics, Daypart | creative_type | Google Ad Manager, Google Campaign Manager 360, Google Display & Video 360, Snapchat Ads |
| Datasource Name | dimension
string | Key Metrics, Daypart | | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic |
| Datasource ID | dimension
string | Key Metrics, Daypart | | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic |
| Datasource Platform | dimension
string | Key Metrics, Daypart | | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic |
| Datasource Platform Type | dimension
string | Key Metrics, Daypart | | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic |
| Datasource Channel Type | dimension
string | Key Metrics, Daypart | | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic |
| Date | dimension
date | Key Metrics, Daypart | date | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic |
| Week ISO | dimension
iso_week | Key Metrics, Daypart | | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic |
| Week | dimension
string | Key Metrics, Daypart | | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic |
| Day | dimension
day | Key Metrics, Daypart | | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic |
| Month | dimension
string | Key Metrics, Daypart | | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic |
| Month ISO | dimension
iso_month | Key Metrics, Daypart | | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic |
| Quarter | dimension
string | Key Metrics, Daypart | | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic |
| Quarter ISO | dimension
iso_quarter | Key Metrics, Daypart | | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic |
| Year | dimension
string | Key Metrics, Daypart | | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic |
| Day of Week | dimension
string | Daypart | day_of_week | Google Ads, Google Display & Video 360 |
| Device | dimension
string | Key Metrics, Daypart | device_category | Adobe Sitecatalyst, Facebook Ads, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Display & Video 360, Google Search Ads 360, Microsoft Ads, Mixpanel Product Analytics, Twitter Ads, Yahoo Ads, YouTube Organic |
| Exchange | dimension
string | Key Metrics, Daypart | exchange | Google Display & Video 360 |
| Exchange ID | dimension
string | Key Metrics, Daypart | exchange_id | Google Display & Video 360 |
| Hour | dimension
hour | Daypart | hour | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Instagram Organic, Mixpanel Product Analytics, Snapchat Ads, TikTok Ads, Twitter Ads |
| Insertion Order | dimension
string | Key Metrics, Daypart | insertion_order | Google Display & Video 360 |
| Insertion Order ID | dimension
string | Key Metrics, Daypart | insertion_order_id | Google Display & Video 360 |
| Insertion Order Integration Code | dimension
string | Key Metrics, Daypart | insertion_order_integration_code | Google Display & Video 360 |
| Insertion Order Status | dimension
string | Key Metrics, Daypart | insertion_order_status | Google Display & Video 360 |
| Inventory Source | dimension
string | Key Metrics, Daypart | inventory_source | Google Display & Video 360 |
| Line Item | dimension
string | Key Metrics, Daypart | line_item | Google Ad Manager, Google Display & Video 360 |
| Max Video Duration | dimension
string | Key Metrics, Daypart | max_video_duration | Google Display & Video 360 |
| Partner | dimension
string | Key Metrics, Daypart | partner | Google Display & Video 360 |
| Partner ID | dimension
string | Key Metrics, Daypart | partner_id | Google Display & Video 360 |
| Partner Status | dimension
string | Key Metrics, Daypart | partner_status | Google Display & Video 360 |
| Time of Day | dimension
string | Daypart | time_of_day | Google Display & Video 360 |
| Active View: Average Viewable Time | metric
seconds | Key Metrics, Daypart | | |
| Active View Total Viewable Time | metric
seconds | Key Metrics, Daypart | active_view_total_viewable_time | Google Display & Video 360 |
| Active View Viewable Impressions | metric
integer | Key Metrics, Daypart | active_view_viewable_impressions | Google Campaign Manager 360, Google Display & Video 360, Moat Analytics |
| Clicks | metric
integer | Key Metrics, Daypart | ad_clicks | Facebook Ads, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, LinkedIn Ads, Microsoft Ads, TikTok Ads, Twitter Ads, Yahoo Ads |
| Click for CTR | metric
number_2_digit | Key Metrics, Daypart | | Facebook Ads, Google Ad Manager, Google Ads, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, LinkedIn Ads, Microsoft Ads, TikTok Ads, Yahoo Ads |
