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Charge up your search marketing campaigns with Google Search Ads 360 and Nugit

Manage your search marketing campaigns, across multiple engines and media channels. with Google Search Ads 360.

Combine Google Search Ads 360 data in Nugit to automatically create presentation ready data stories for your campaign reporting.

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Get more from Google Search Ads 360 with Nugit

AI technology automatically analyses, visualises and creates evidence based data stories.

Aggregate your campaign data from Google Search Ads 360 with all your other data sources for the full data story.
Fast AI analysis helps you focus on key insights with clear narrative.
Live stories personalised and ready to share at scale.
Better results, faster with an automatic data feed and zero-click reports.
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“Nugit is useful in the way we communicate with people within the digital team more easily, and better track what we have done and optimise our next campaigns.”

johnson & johnson
Johnson & Johnson

 - France Team

These businesses have already discovered the power of Nugit

Cross-channel analysis with Nugit

Nugit users frequently combine Google Search Ads 360 with these platforms
Google Search Ads 360 + Google Analytics

Combine Search Ads with Google Analytics  for better campaign strategies

Common Questions

You can find the answers here

Metrics & Dimensions

Key Metrics
Feeditem / Sitelink Extension
Floodlight
Keywords
Location
NameTypeDescription
Account
account		Dimension
string		Account
Account ID
account_id		Dimension
string		Account ID
Account Type
account_type		Dimension
string		Account Type
Ad Rotation
ad_rotation		Dimension
string		Ad Rotation
Advertiser
advertiser		Dimension
string		Advertiser
Advertiser ID
advertiser_id		Dimension
string		Advertiser ID
AW Bid Strategy
adwords_bid_strategy		Dimension
string		AW Bid Strategy
Agency
agency		Dimension
string		Agency
Agency ID
agency_id		Dimension
string		Agency ID
Campaign
campaign		Dimension
string		Campaign
Campaign Engine ID
campaign_engine_id		Dimension
string		Campaign Engine ID
Campaign ID
campaign_id		Dimension
string		Campaign ID
Campaign Labels
campaign_labels		Dimension
string		Campaign Labels
Campaign Type
campaign_type		Dimension
string		Campaign Type
Date
date		Dimension
string		Date
Device
device		Dimension
string		Device
NameTypeDescription
Account
account		Dimension
string		Account
Account ID
account_id		Dimension
string		Account ID
Account Type
account_type		Dimension
string		Account Type
Advertiser
advertiser		Dimension
string		Advertiser
Advertiser ID
advertiser_id		Dimension
string		Advertiser ID
Agency
agency		Dimension
string		Agency
Agency ID
agency_id		Dimension
string		Agency ID
Date
date		Dimension
string		Date
Feed ID
feed_id		Dimension
string		Feed ID
Feed Item ID
feed_item_id		Dimension
string		Feed Item ID
Location Business Name
location_business		Dimension
string		Location Business Name
Location Category
location_category		Dimension
string		Location Category
Location Details
location_details		Dimension
string		Location Details
Sitelink Description 1
sitelink_description1		Dimension
string		Sitelink Description 1
Sitelink Description 2
sitelink_description2		Dimension
string		Sitelink Description 2
Sitelink Display Text
sitelink_display_text		Dimension
string		Sitelink Display Text
NameTypeDescription
Account
account		Dimension
string		Account
Account ID
account_id		Dimension
string		Account ID
Account Type
account_type		Dimension
string		Account Type
Ad Rotation
ad_rotation		Dimension
string		Ad Rotation
Advertiser
advertiser		Dimension
string		Advertiser
Advertiser ID
advertiser_id		Dimension
string		Advertiser ID
AW Bid Strategy
adwords_bid_strategy		Dimension
string		AW Bid Strategy
Agency
agency		Dimension
string		Agency
Agency ID
agency_id		Dimension
string		Agency ID
Campaign
campaign		Dimension
string		Campaign
Campaign Engine ID
campaign_engine_id		Dimension
string		Campaign Engine ID
Campaign ID
campaign_id		Dimension
string		Campaign ID
Campaign Labels
campaign_labels		Dimension
string		Campaign Labels
Date
date		Dimension
string		Date
Device
device		Dimension
string		Device
Effective Bid Strategy
effective_bid_strategy		Dimension
string		Effective Bid Strategy
NameTypeDescription
Account
account		Dimension
string		Account
Account ID
account_id		Dimension
string		Account ID
Account Type
account_type		Dimension
string		Account Type
Ad
ad		Dimension
string		Ad
Ad ID
ad_id		Dimension
string		Ad ID
Ad Type
ad_type		Dimension
string		Ad Type
Ad Group
adgroup		Dimension
string		Ad Group
Ad Group ID
adgroup_id		Dimension
string		Ad Group ID
Advertiser
advertiser		Dimension
string		Advertiser
Advertiser ID
advertiser_id		Dimension
string		Advertiser ID
Agency
agency		Dimension
string		Agency
Agency ID
agency_id		Dimension
string		Agency ID
Bing Keyword Param 2
bing_keyword_param2		Dimension
string		Bing Keyword Param 2
Bing Keyword Param 3
bing_keyword_param3		Dimension
string		Bing Keyword Param 3
Campaign
campaign		Dimension
string		Campaign
Campaign ID
campaign_id		Dimension
string		Campaign ID
NameTypeDescription
Account
account		Dimension
string		Account
Account ID
account_id		Dimension
string		Account ID
Account Type
account_type		Dimension
string		Account Type
Advertiser
advertiser		Dimension
string		Advertiser
Advertiser ID
advertiser_id		Dimension
string		Advertiser ID
Agency
agency		Dimension
string		Agency
Agency ID
agency_id		Dimension
string		Agency ID
Campaign
campaign		Dimension
string		Campaign
Campaign ID
campaign_id		Dimension
string		Campaign ID
Date
date		Dimension
string		Date
Device
device		Dimension
string		Device
Location
location		Dimension
string		Location
Location Target Bid Modifier
location_bid_modifier		Dimension
string		Location Target Bid Modifier
Actions
actions		Metric
integer		Actions
AW Conversion Value
adwords_conversion_value		Metric
integer		AW Conversion Value
AW Conversions
adwords_conversions		Metric
integer		AW Conversions

Resources

video
Video
storytelling with data
Talks at Google
Cole Nussbaumer Knaflic: "Storytelling with Data"