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About Us

Who We Are & What We Stand For


 The volume and complexity of data has increased over the years.
Has your company kept up with the changes? 

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Manual data wrangling with Excel, pivot tables & one size fits all dashboards

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BI tools requiring coding skills and reliance on analyst teams

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The Future

Intelligent, decision-ready reports which are easy to read and understand 


Our Story

Digital marketing is growing at a tremendous pace. With this growth comes a deluge of marketing data that currently requires large numbers of data analysts to process. Teams spend copious amounts of time wrestling and processing data in order to draw out important insights, before formatting them into a PowerPoint presentation. 

Sensing a growing opportunity for analytics to be leaner and smarter, Dave decided to start Nugit in 2013. Pronounced as “Nug-get”, Nugit’s name signifies the uncovering of nuggets of insights from data. Nugit combines artificial intelligence, natural language generation and visual design to transform your data into decision-ready reports that flow straight back into your workflow.

Today, Nugit is generating reports and insights for over 30,000 active campaigns from some of the largest brands in the world. The company has global contracts to provide its automated technology to Facebook, as well as APAC agreements with Johnson & Johnson, Digi, Maxus (GroupM) and Publicis Media.

Nugit currently employs a team of over 30 data scientists, engineers, designers and analysts in its headquarters in Singapore

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David Sanderson

An Australian entrepreneur based in Singapore, Dave has over 13 years of digital experience. He led search and insight teams at Maxus Asia Pacific and Datalicious. His expertise in digital strategy based on data-driven insights has won him and his team industry awards such as IAB Australia 2011, Asia Digital Media Awards 2011, and Magnets 2012 and 2013.

Passionate about realising the potential of data and technology to deliver better marketing, Dave feels it’s not enough to just build technology that automates data analytics reporting the way humans do it. The new generation of technology has to do a significantly better job and truly deliver a step change in insight quality.

He believes the combination of artificial intelligence, data science, scalable engineering and visual design can create enough value for marketers to break old habits and realise the gains of analytics at scale – faster, more frequent analysis of marketing data.


Diverse Talents

An outstanding team of data scientists, engineers, designers and analysts form the core of Nugit. Our team consists of diverse talents from over 15 different nationalities.

Members of the team have worked in global tech companies such as Google, Facebook, PayPal, HP, Walmart and GroupM, leading engineering, marketing & client management teams.

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Funded by Leaders in Technology

Nugit is supported by investors who bring a wealth of experience and connections to our business.


We have received investment from angel investors in the technology sector such as The Hub, as well as 500 Startups, a leading global venture capital seed fund and startup accelerator.


Most recently, in Q4 2016, Nugit announced a funding round of US$5.2M from Sequoia Capital India. Sequoia Capital has invested in over 250 companies since 1972, amongst others: Apple, Google, Oracle, PayPal, Stripe, YouTube, Instagram, Yahoo! and WhatsApp. 

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