No data scientist? No problem.

We founded Nugit to help regular people make sense of data analytics. 


In 2012, Harvard Business Review declared that the “sexiest job of the 21st century” was the data scientist. Since the term was coined in 2008, everyone has had a go at defining it. The Guardian suggested that they are “highly educated experts who operate at the frontier of analytics, where data sets are so large and the data so messy that less-skilled analysts using traditional tools cannot make sense of them.”

Okay, so data scientists are really smart. They know things like linear regression, multivariate and correlations. In the world of data-driven marketing, however, I’d go a step further to say that good data scientists are also data artists of sorts. Just because data makes sense to them doesn’t mean everyone else gets it too. They need to be able to present insights in a simple, straightforward and informative way—and that’s an art.

If it sounds like a tough job, that’s because it is. There aren’t enough good data scientists in the world to handle all our data, and the data scientists we have often don’t have enough time to do a good job.

Some people have responded by developing business intelligence tools that are smarter, faster and more efficient so data scientists can get more done. Helpful, there’s still tons of data wrangling to be done before any data scientist can find meaningful information to pass on to marketers, planners and decision makers. It’s the last 10 feet in the data journey towards insight and opportunity that is mission critical but also the same 10 feet that time-poor data scientists find hardest to complete.

So rather than building more tools for data scientists, we built one for regular people.

Nugit plugs directly into your data sources, no tags required, and runs the same business logic that data scientists run every day automatically. Once we find observations, these are turned into Nugits—little bits of insights and recommendations—that are pushed into your stream (kinda like Facebook) or emailed directly to you. Each Nugit is simple but insightful, presented in a visual, interactive format.

In a nutshell, Nugit seeks to boost your digital marketing effectiveness by delivering data analytics as actionable insights.
  1. We help you mine your treasure trove of data and extract insights and observations.
  2. We take on the data wrangling and onerous tasks so your analysts have time for more important stuff.
  3. We communicate digital results in a meaningful way that everyone (including your boss) understands.
  4. We provide best-in-class digital analysis that is cheaper and faster than if you did it yourself.

Fact is, we live in a real-time marketing world. To be effective, you need to know what’s happening in the middle of the month in the middle of the month—not at the end of the month. Time lost between actions, results and analyses means opportunities lost.

Because we focus exclusively on that last 10 feet, we like to believe that we can invest a lot more time and effort than most individual companies might do with their automation efforts. We’re on top of the latest platforms and best practices in analytics and we invest big time in communicating the results quickly and efficiently.

So if you’re data scientist is snowed under, why not try Nugit and see how our Nugit’s can help you understand what’s going on in your digital world. Email us at to request an invitation.